Marketing LC 6
Marketing LC 6
(ABM_PM11-Ic-d-6)
SERVICE
Do you visit
these
establishments?
HOW DO WE
VALUE
CUSTOMER?
C I
N
U C
S R
E
T A
O S
E
M
E R
E
R V
E
N
L U
O E
/
Y P
A R
L O
F
T I
Y T
PURPOSE OF VALUING
CUSTOMERS
C
U
S
T
O
M
E
R
A
C
Q
U
I
S
I
T
I
O
N
LOYALTY
a feeling of strong
support for
someone or
something
CHALLENGE!
60
50
40
30
20
10
0
2014 2015 2016 2017
SALES IN BILLION
Assignment:
THANK YOU!