Scribd
Upload
25 views13 pages

Aerovibe

Ficticious product

Uploaded by

aniketsharma1800
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
25 views13 pages

Aerovibe

Ficticious product

Uploaded by

aniketsharma1800
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

Marketing

Management-1 Project
Submitted by- PGP Group
Submitted to-

Dr Samant Shant
Priya
AeroVibe
The Future of Urban
Mobility
Introducing the AeroVibe, a revolutionary compact vehicle designed to
transform urban commuting. With its sleek, aerodynamic shape and
minimalist aesthetic, the AeroVibe merges advanced technology with
sophisticated design, creating a unique driving experience for modern
city dwellers.
Objectives of the
AeroVibe
• Transform Urban Commuting: Offer a stylish, compact alternative for a
smoother city ride.
• Integrate Advanced Technology: Provide smart features for an enhanced
driving experience.
• Ensure Efficiency and Performance: Deliver superior fuel or energy
efficiency with powerful performance.
• Promote Sustainability: Reduce environmental impact with eco-friendly
technologies.
• Enhance Safety and Comfort: Provide a safe, comfortable, and enclosed
driving environment.
• Appeal to Modern Consumers: Target urban professionals, tech
enthusiasts, and eco-conscious buyers.
• Drive Design Innovation: Set trends with sleek, cutting-edge vehicle
design.
• Build Strong Brand Identity: Establish a distinctive, high-quality brand
Agenda

01
Market Research 02
Product
Development
03
Pricing Strategy 04
Distribution
Channels

05
Marketing and
Promotion
06
Customer
Engagement
07
Partnerships and
Collaborations
08
Consumer Behavior
Considerations
market research

• Identify Target Competitor


• Consumer
Audience: Focus Insights:
Analysis: Study
on urban Conduct surveys
existing motorbike and focus groups
commuters,
brands and air to gauge interest
delivery personnel,
conditioning solutions and gather
and high-income
individuals who to understand market feedback on
gaps and features and
value comfort and
opportunities pricing.
innovation.
Product Development

Design and
Features: Ensure Safety and
• Prototypes and
the motorbike is Compliance:
Testing:
designed for Indian Adhere to
Develop
road conditions Indian
prototypes and
with efficient automotive
cooling systems conduct rigorous
safety
that don’t testing to ensure
standards
compromise on reliability and
and
performance durability.
regulations.
Product Prototypes

price: Rs
Sales
Forecast
Pricing Strategy
• Value for Money: Indian consumers are price-sensitive but willing
to pay for value. Set a competitive price that reflects the added
value of air conditioning.
• Financing Options: Offer easy financing and EMI options to make
the product accessible to a broader audience.
• Premium pricing: This strategy involves charging higher prices to
create a sense of exclusivity and value. This can help a brand
compete on quality rather than price.
Distribution Channels:

• Dealership Network: Partner with established motorbike dealerships


in major cities to ensure widespread availability and easy access for
potential buyers.

• Online Sales: Utilize e-commerce platforms to reach a broader


audience, offering convenience and accessibility for online shoppers.

• Service Centers: Establish a network of service centers for


maintenance and support, ensuring that customers have reliable
access to after-sales services.
Marketing and Communication:

• Brand Positioning: Position the motorbike as a premium, innovative


solution for comfortable commuting, targeting urban commuters, delivery
personnel, and high-income individuals.

• Advertising Campaigns: Implement a multi-channel advertising


strategy including digital marketing, social media, TV, radio, and print
media to create awareness and generate interest.

• Influencer Partnerships: Collaborate with influencers and celebrities to


endorse the motorbike and enhance its appeal through credible
endorsements.

• Launch Events: Organize launch events in major cities to showcase the


motorbike, offering test rides and interactive experiences to attract
potential buyers and generate buzz.
Customer Engagement

• Pre-Launch Campaigns: Build anticipation through teasers and


pre-booking offers.
• Customer Support: Provide excellent customer service and
support to build trust and loyalty.
• Feedback Loop: Continuously gather customer feedback to
improve the product and address any issues.
• Referral Incentives: Offer incentives for customers who refer
friends or family to purchase the motorbike, such as discounts on
future services or accessories.

You might also like