DIGITAL & TRENDS

E-commerce in Singapore
 Table of Contents

01 Overview E-commerce market share Singapore 2022, by platform 21

Most visited e-commerce retail sites in Singapore 2024 22
E-commerce market volume SEA 2021-2030, by country 04
E-commerce GMV share Singapore 2023, by company 23
Number of e-commerce users SEA 2024-2029, by country 05
Number of monthly web visits on Shopee Singapore 2024 24
Average revenue per user SEA 2023-2028 06

05 Key financials: Shopee

02 Key indicators
E-commerce revenue of Sea Limited 2015-2023 26
E-commerce as share of total retail Singapore 2020-2022 08
Gross merchandise value of Shopee Q1 2020-Q4 2023 27
GMV of e-commerce market in Singapore 2019-2025 09
Number of orders per quarter on Shopee Q1 2020-Q4 2023 28
Revenue of the e-commerce industry in Singapore 2020-2029 10
E-commerce retail sales value Singapore 2023, by device 11
06 Payments
Breakdown of retail e-commerce market Singapore 2023, by product category 12
Net average order value Singapore 2020-2023 13 Projected digital commerce transaction value Singapore 2017-2028 30
Leading e-commerce payment methods in Singapore 2023 31

03 E-commerce users Biggest international and domestic payment card schemes in Singapore 2016-2022 32
BNPL as a share of e-commerce payments Singapore 2022-2027 33
Number of users of e-commerce in Singapore 2020-2029 15
Use of the internet for purchasing goods or services in Singapore 2018-2023 16
07 Security
Share of internet users selling goods and services Singapore 2018-2023 17
Cheating e-commerce cases Singapore 2014-2023 35

04 E-commerce platforms Amount cheated e-commerce scams Singapore 2016-2023 36

Most commonly used platforms for e-commerce scams Singapore 2023 37
Retail sales value marketplace e-commerce Singapore 2018-2023 19
E-commerce retail sales value Singapore 2023-2027, by platform 20
08 Shopping behavior

1
 Table of Contents

Share of consumers engaging in e-commerce activities weekly Singapore Q3 2023 39

Preferred online shopping return method Singapore 2023 40
Leading e-commerce purchase drivers among consumers Singapore Q3 2023 41

2
CHAPTER 01

Overview
 E-commerce market volume in Southeast Asia from 2021 to 2022, with
forecasts from 2023 to 2030, by country (in billion U.S. dollars)
E-commerce market volume SEA 2021-2030, by country

2021 2022 2023* 2025* 2030**

180
160
160
Spending in billion U.S. dollars

140

120

100
82
80
62 60 60 60
58
60
48
40 30
24 24 25
21 20 22
20 15 16 12 15
16 13 13 13 16 15
11 8 8 8 10

0
Indonesia Vietnam Thailand Philippines Malaysia Singapore

4 Description: By 2030, the Indonesian e-commerce market was predicted to generate around 160 billion U.S. dollars in online retail sales, increasing from 58 billion U.S. dollars in 2022. By 2030, Indonesia was forecasted to account for over 42
percent of the Southeast Asian e-commerce market likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam. Read more
Note(s): Asia; 2021 to 2023; excluding online media, travel, transport and food sales; * Forecast. ** Forecast represents a range. Read more
Source(s): Bain & Company; Google; Temasek Holdings
 Total number of e-commerce users of selected countries in Southeast Asia
from 2024 to 2029 (in millions)
Number of e-commerce users SEA 2024-2029, by country

Indonesia Vietnam Philippines Thailand Malaysia Singapore

120

99.1
100 93.29
Total number of users in millions

87.27
79.85
80 73.06
65.65

60

40 34.57 35.99
31.19 32.98 31.6
29.37 28.33 30.08
27.02
20.13 21.28 22.43
17.59 18.89
17.06 18.81
20 16.29
14.28 15.74 14.43
11.61 12.6 13.55
10.67
3.48 3.8 4.08 4.35 4.61 4.9

0
2024 2025 2026 2027 2028 2029

5 Description: The number of users is forecast to experience significant growth in all regions in 2029. From the selected regions, the ranking by number of users in the e-commerce market is forecast to be lead by Indonesia with 99.1 million
users. In contrast, the ranking is trailed by Singapore with 4.9 million users, recording a difference of 94.2 million users to Indonesia. Read more
Note(s): Indonesia, Malaysia, Philippines, Singapore, Vietnam, Thailand; 2024 to 2029
Source(s): Statista Digital Market Insights
 Average revenue per e-commerce user of selected countries in Southeast
Asia from 2023 to 2028 (in U.S dollars)
Average revenue per user SEA 2023-2028

Singapore Philippines Thailand Malaysia Vietnam Indonesia

1,600

1,400
Average revenue in U.S. dollars

1,200

1,000

800

600

400

200

0
2023 2024 2025 2026 2027 2028

6 Description: From the selected regions, the ranking by ARPU in the e-commerce market is forecast to be lead by Singapore with 1,405.07 U.S. dollars. In contrast, the ranking is trailed by Indonesia with 288.16 U.S. dollars, recording a
difference of 1,116.91 U.S. dollars to Singapore. Read more
Note(s): Indonesia, Malaysia, Philippines, Singapore, Vietnam, Thailand; 2023 to 2028
Source(s): Statista Digital Market Insights
CHAPTER 02

Key indicators
 E-commerce as a share of total retail in Singapore from 2020 to 2022
E-commerce as share of total retail Singapore 2020-2022

16%

14%
14%
13%

12%
Share of total retail

10%

8%

6%
6%

4%

2%

0%
2020 2021 2022

8 Description: According to a report published by PPRO, e-commerce made up 13 percent of total retail in Singapore in 2022. E-commerce's share of total retail in Singapore has more than doubled in just three years. Read more
Note(s): Singapore; 2020 to 2022
Source(s): PPRO
 Annual gross merchandise volume (GMV) of the e-commerce market in
Singapore from 2019 to 2023 with a forecast for 2025 (in billion U.S. dollars)
GMV of e-commerce market in Singapore 2019-2025

12

10
10
Market value in billion U.S. dollars

8 8 8
8

2
2

0
2019 2021 2022 2023 2025*

9 Description: In 2023, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to eight billion U.S. dollars and was expected to reach 10 billion dollars by 2025. Singapore has established itself as the best-
equipped e-commerce market in Southeast Asia. Read more
Note(s): Singapore; 2019 to 2023; *Forecast. Gross merchandise value (GMV) is the total value of merchandise sold over a given period of time through a customer-to-customer (C2C) exchange site. Read more
Source(s): Bain & Company; Google; Temasek Holdings
 Revenue of the e-commerce market in Singapore from 2020 to 2029 (in
billion U.S. dollars)
Revenue of the e-commerce industry in Singapore 2020-2029

9
8.4
8.02
8
7.5

7 6.76
Revenue in billion U.S. dollars

5.91
6
5.03
5
4.38 4.33 4.43

4
3.24
3

0
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

10 Description: The revenue in the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 3.4 billion U.S. dollars (+67.59 percent). After the seventh consecutive increasing year, the indicator
is estimated to reach 8.4 billion U.S. dollars and therefore a new peak in 2029. Read more
Note(s): Singapore; 2020 to 2029
Source(s): Statista; Statista Digital Market Insights
 Retail sales value of e-commerce in Singapore in 2023, by device (in
million U.S. dollars)
E-commerce retail sales value Singapore 2023, by device

3,500

3,000 2,895
Retail sales value in million U.S. dollars

2,500

2,000
1,621.8
1,500

1,000

575.8
500

0
Mobile phone PC Tablet

11 Description: Mobile phones were the most-used device to conduct e-commerce in Singapore in 2023, with retail sales valued at around 2.9 billion U.S. dollars. The second-most used device were personal computers (PCs), with e-commerce
retail sales valued at 1.62 billion U.S. dollars. Read more
Note(s): Singapore; 2023
Source(s): Agriculture and Agri-Food Canada; Euromonitor
 Distribution of retail e-commerce market in Singapore in 2023, by product
category
Breakdown of retail e-commerce market Singapore 2023, by product category

Share of e-commerce market

0% 5% 10% 15% 20% 25% 30% 35%
Fashion 31.1%

Appliances and electronics 28.7%

Personal accessories 17.1%

Consumer electronics 13.4%

Apparel and footwear 13%

Other products 12.2%

Toys and games 11.2%

Home products 9.7%

Foods 8.8%

Health and beauty 8%

Home and garden 7.9%

Beauty and personal care 5.4%

Consumer appliances 4%

Consumer health 1.8%

Drinks and tobacco 1.5%

12 Description: In 2023, fashion e-commerce made up the largest share of the e-commerce market in Singapore at 31.1 percent. This was followed by appliances and electronics, which made up 28.7 percent. Read more
Note(s): Singapore; 2023
Source(s): Agriculture and Agri-Food Canada; Euromonitor
 Average order value (AOV) in Singapore from 2020 to 2023 (in U.S.
dollars)
Net average order value Singapore 2020-2023

160

140 137.4
133.6
127.7
Average order value in U.S. dollars

120.9
120

100

80

60

40

20

0
2020 2021 2022 2023

13 Description: In 2023, the net average order value (AOV) in Singapore was 137.4 U.S. dollars. The AOV in Singapore had been steadily increasing since 2020. Read more
Note(s): Singapore; 2020 to 2023
Source(s): ecommerceDB.com
CHAPTER 03

E-commerce users
 Number of users of e-commerce in Singapore from 2020 to 2029 (in
millions)
Number of users of e-commerce in Singapore 2020-2029

6.0

5.0 4.9
4.61
4.35
4.08
4.0 3.8
Users in million users

3.48
3.23
2.95
3.0
2.63
2.32

2.0

1.0

0.0
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

15 Description: The number of users in the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 1.4 million users (+40.23 percent). After the ninth consecutive increasing year, the indicator
is estimated to reach 4.9 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years. Read more
Note(s): Singapore; 2020 to 2029
Source(s): Statista; Statista Digital Market Insights
 Share of people who used the internet for purchasing or ordering goods
or services in Singapore from 2018 to 2023
Use of the internet for purchasing goods or services in Singapore 2018-2023

80%
72%
70% 67%
63% 63% 63%
60% 57%
Share of internet users

50%

40%

30%

20%

10%

0%
2018 2019 2020 2021 2022 2023

16 Description: In 2023, 63 percent of residents used the internet to purchase or order goods or services in Singapore. This figure was lower than during the COVID-19 pandemic, which saw the highest share of internet users in Singapore
ordering goods and services online. Read more
Note(s): Singapore; 2018 to 2023
Source(s): IMDA
 Share of internet users selling goods and services in Singapore from 2018
to 2023
Share of internet users selling goods and services Singapore 2018-2023

30%
27.7%
27%
25.9%
24.6%
25%
23.2%
22.3%
Share of internet users

20%

15%

10%

5%

0%
2018 2019 2020 2021 2022 2023

17 Description: In 2023, 27.7 percent of internet users in Singapore sell goods or services on the internet. This was an increase from five years ago, when 22.3 percent of internet users sold goods and services on the internet. Read more
Note(s): Singapore; 2018 to 2023
Source(s): Agriculture and Agri-Food Canada; Euromonitor
CHAPTER 04

E-commerce platforms
 Retail sales value of marketplace e-commerce in Singapore from 2018 to
2023 (in million U.S. dollars)
Retail sales value marketplace e-commerce Singapore 2018-2023

3,000

2,522.8 2,532.8
Retail sales value in million U.S. dollars

2,500
2,314.7

2,000
1,804.2

1,500
1,254.4
1,141.4

1,000

500

0
2018 2019 2020 2021 2022 2023

19 Description: In 2023, the retail sales value of marketplace e-commerce was around 2.5 billion U.S. dollars. This was more than twice that of the value in 2018. Read more
Note(s): Singapore; 2018 to 2023
Source(s): Agriculture and Agri-Food Canada; Euromonitor
 Retail sales value of e-commerce in Singapore in 2023 with forecasts for
2024 and 2027, by platform (in million U.S. dollars)
E-commerce retail sales value Singapore 2023-2027, by platform

Mobile web App

3,500

3,062.8
Retail sales value in million U.S. dollars

3,000

2,500
2,281 2,245.4
1,985.3
2,000
1,699.8
1,485.5
1,500

1,000

500

0
2023 2024* 2027*

20 Description: Apps were the most-used platform to conduct e-commerce in Singapore in 2023, with retail sales valued at around under two billion U.S. dollars. The retail sales value of e-commerce on apps were forecast to reach more than
three billion U.S. dollars in 2027. Read more
Note(s): Singapore; 2023; *Forecast. Read more
Source(s): Agriculture and Agri-Food Canada; Euromonitor
 E-commerce market share in Singapore in 2022, by platform
E-commerce market share Singapore 2022, by platform

Others 23%
Shopee 28%

Tangs 1%
Zalora 1%
Audio House 1%
RedMart 5%

Lazada 11%

Qoo10 5%

Apple App Store 5%

NTUC FairPrice 9% Amazon 11%

21 Description: In 2022, Shopee had the largest share of the e-commerce market in Singapore at 28 percent. This was followed by Lazada and Amazon, with an 11 percent share of the market each. Read more
Note(s): Singapore; 2022
Source(s): CBRE Group; Euromonitor
 Leading e-commerce retail sites in Singapore as of July 2024, by monthly
traffic (in million visits)
Most visited e-commerce retail sites in Singapore 2024

Online traffic in million visits

0 2 4 6 8 10 12 14

shopee.sg 13.21

lazada.sg 6.15

amazon.sg 5.04

aliexpress.com 3.49

samsung.com 3.42

fairprice.com.sg 2.1

ebay.com 1.71

shopee.com.my 1.31

mangasee123.com 1.27

etsy.com 1.22

22 Description: As of July 2024, shopee.sg was the most visited e-commerce retail website in Singapore, with around 13.2 million monthly web visits. Shopee is followed by the Singapore based e-commerce provider Lazada and Amazon with
about six million and five million visits, respectively. Read more
Note(s): Singapore; July 2024
Source(s): Semrush
 Share of e-commerce gross merchandise value (GMV) in Singapore in
2023, by company
E-commerce GMV share Singapore 2023, by company

TikTok Shop 5%

Amazon 9%

Shopee 52%

Lazada 34%

23 Description: In 2023, Shopee had the largest share of the e-commerce gross merchandise value (GMV) in Singapore, at 52 percent. In comparison, newcomer TikTok Shops had five percent of the e-commerce GMV in Singapore. Read more
Note(s): Singapore; 2023
Source(s): Momentum Works
 Number of monthly web visits to Shopee in Singapore from May to July
2024 (in millions)
Number of monthly web visits on Shopee Singapore 2024

20
18.71
18 17.58
16.76
Number of monthly web visits in millions

16

14

12

10

0
May June July

24 Description: In July 2024, Singapore online marketplace shopee.sg received 17.58 million web visits. This was a decrease from the number of web visits in the previous month. Read more
Note(s): Singapore; May to July, 2024
Source(s): Semrush
CHAPTER 05

Key financials: Shopee

 Total revenue from e-commerce and other services of Sea Limited from
2015 to 2023 (in million U.S. dollars)
E-commerce revenue of Sea Limited 2015-2023

12,000

10,000 9,770.38
Revenue in million U.S. dollars

8,000 7,463.17

6,000

4,564.62

4,000

2,000 1,777.33

822.66
47.44 270.05
10.16 17.68
0
2015 2016 2017 2018 2019 2020 2021 2022 2023

26 Description: Sea Limited's revenue from e-commerce and other services amounted to approximately 9.77 billion U.S. dollars in 2023. The majority was generated by its subsidiary Shopee in Southeast Asian countries. Read more
Note(s): Singapore; 2015 to 2023
Source(s): Sea
 Total gross merchandise value (GMV) of Shopee from 1st quarter 2020 to
4th quarter 2023 (in billion U.S. dollars)
Gross merchandise value of Shopee Q1 2020-Q4 2023

25
23.1

20.1
20 19 19.1
18.2 18
17.4
GMV in billion U.S. dollars

16.8
15
15
12.6
11.9

10 9.3
8
6.2

0
Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q3 2023 Q4 2023

27 Description: Shopee's gross merchandise value amounted to 23.1 billion U.S. dollars in the third quarter of 2023. Shopee is a subsidiary of Sea Limited, one of Southeast Asia's leading online service providers headquartered in Singapore.
Read more
Note(s): Singapore; Q1 2020 to Q4 2023
Source(s): Sea
 Number of orders on Shopee from 1st quarter 2020 to 4th quarter 2023
(in billions)
Number of orders per quarter on Shopee Q1 2020-Q4 2023

3.0

2.5
2.5
2.2
Number of orders in billions

2 2 2
2.0 1.9
1.8
1.7

1.5 1.4

1.1
1
1.0
0.7
0.6
0.5 0.4

0.0
Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q3 2023 Q4 2023

28 Description: 2.5 billion orders were processed on the marketplace Shopee in the third quarter of 2023. Shopee is among the leading e-commerce sites in Southeast Asia and is a subsidiary of Sea Limited, one of the leading online service
providers in the region. Read more
Note(s): Singapore; Q1 2020 to Q4 2023
Source(s): Sea
CHAPTER 06

Payments
 Projected digital commerce transaction value in Singapore from 2017 to
2028 (in billion U.S. dollars)
Projected digital commerce transaction value Singapore 2017-2028

25

20.13
20 19.13
18.03
16.97
In billion U.S. dollars

15.37
15 13.74

11.7
10.86
10
8.29 8.24
7.24
6.32

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

30 Description: In 2024, the transaction value of digital commerce in Singapore was projected to be at 15.37 billion U.S. dollars. This was estimated to reach 20.13 billion U.S. dollars. Read more
Note(s): 2017 to 2028
Source(s): Statista
 Distribution of e-commerce payment methods in Singapore in 2023
Leading e-commerce payment methods in Singapore 2023

Buy Now Pay Later 3% Cash on delivery 1% Others 1%

Account-to-account (A2A) 8%

Debit cards and prepaid cards 8%

Credit cards 42%

Digital wallets 37%

31 Description: Credit card transactions were the most popular method for e-commerce payments in Singapore in 2023, accounting for 42 percent of total e-commerce payments. Singaporean e-commerce users prefer digital payment methods
for their e-commerce purchases, with cash on delivery making up only one percent of e-commerce payments. Read more
Note(s): Singapore; 2023
Source(s): Worldpay
 Market share of payment card brands - Visa, Mastercard, American Express,
or in-market local card schemes - in Singapore from 2016 to 2022
Biggest international and domestic payment card schemes in Singapore 2016-2022

Visa Mastercard American Express NETS Diners Club China UnionPay Other

120%

100%

80%
Market share

60%

40%

20%

0%
2016 2017 2018 2019 2020 2021 2022

32 Description: Domestic scheme NETS leads the market for card payments in Singapore, ahead of both Visa and Mastercard. NETS is Singapore's domestic network for debit cards, originally set up by a consortium of banks. Whilst the leading card
scheme in the country, NETS does not have a similar dominance as, for example, Dankort in Denmark or UnionPay in China. Nevertheless, it is relatively unusual for an in-market local card scheme to be ahead of either Visa and Mastercard.
Singapore's most [...] Read more
Note(s): Singapore; 2016 to 2022; Based on total transaction value, either online or offline
Source(s): GlobalData; PPRO; Statista; Worldpay
 Buy Now, Pay Later (BNPL) as a share of e-commerce payments in
Singapore in 2022, with estimates for 2024 and 2027
BNPL as a share of e-commerce payments Singapore 2022-2027

7%

6%
6%
Share of e-commerce payments

5%
5%

4%

3%
3%

2%

1%

0%
2022 2024* 2027*

33 Description: In 2022, Buy Now, Pay Later (BNPL) services made up three percent of the e-commerce payments in Singapore. BNPL share of e-commerce payments is forecast to increase to six percent in 2027. Read more
Note(s): Singapore; 2022; *Estimates Read more
Source(s): 2C2P; Ant Group; IDC
CHAPTER 07

Security
 Number of e-commerce scams in Singapore from 2014 to 2023
Cheating e-commerce cases Singapore 2014-2023

12,000

10,000 9,783

8,000
Number of cases

6,000
4,762

4,000
3,359
2,809 2,729
2,239 2,140 2,125
1,907
2,000 1,665

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

35 Description: In 2023, e-commerce scam cases increased to just under 9,800 from around 4,762 cases the previous year. With e-commerce transactions increasing in Singapore with every year, such scams would most likely become more
prevalent. Read more
Note(s): Singapore; 2014 to 2023
Source(s): SPF
 Total amount cheated in e-commerce scams in Singapore from 2016 to
2023 (in million Singapore dollars)
Amount cheated e-commerce scams Singapore 2016-2023

25

21.3
Amount in million Singapore dollars

20

15 13.9

10

7.1
5.9
5

1.9 2.3
1.5 1.4

0
2016 2017 2018 2019 2020 2021 2022 2023

36 Description: In 2023, the amount cheated in e-commerce scams amounted to 13.9 million Singapore dollars, a marked decrease from the previous year. E-commerce scams have become more widespread in Singapore with the increased
adoption of online shopping. Read more
Note(s): Singapore; 2016 to 2023
Source(s): SPF
 E-commerce platforms with the largest share of scams reported in
Singapore in 2023
Most commonly used platforms for e-commerce scams Singapore 2023

Share of total reported e-commerce scams

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Facebook 46.5%

Carousell 25.3%

Others 14.6%

Telegram 8%

X 3.1%

Whatsapp 2.5%

37 Description: In 2023, the largest share of reported e-commerce scams in Singapore took place on Facebook. Following Facebook was Carousell, which is a C2C and B2C e-commerce platform, on which both businesses as well as private
persons can sell items to other private customers. Read more
Note(s): Singapore; 2023
Source(s): SPF
CHAPTER 08

Shopping behavior
 Share of internet users engaging in selected e-commerce activities
weekly in Singapore as of 3rd quarter 2023
Share of consumers engaging in e-commerce activities weekly Singapore Q3 2023

Share of internet users

0% 10% 20% 30% 40% 50% 60% 70%

Purchased a product or service online 58.8%

Ordered groceries via an online store 27%

Used an online price comparison service 21.2%

Bought a second-hand item via an online

11.6%
store

Used a Buy Now, Pay Later service 11.3%

39 Description: In the third quarter of 2023, close to 60 percent of internet users in Singapore purchased a product or service online. In comparison, 11.3 percent of internet users in Singapore used a Buy Now, Pay Later service. Read more
Note(s): Singapore; Q3 2023; 16-64 years; among internet users who used social media
Source(s): DataReportal; GWI; Meltwater; We Are Social
 Preferred return method for a product purchased online among
consumers in Singapore as of November 2023
Preferred online shopping return method Singapore 2023

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

Pick up from home 62%

Parcel locker 50%

In-store return 48%

Postal or mail service 36%

Others 4%

I do not purchase online 3%

40 Description: According to a survey by Rakuten Insight in Singapore in November 2023, the majority of respondents stated that they prefer to return items they purchased online using the pick-up-from-home service. Meanwhile, 50 percent
choose to return items using parcel lockers. Read more
Note(s): Singapore; November 9 to 30, 2023; 7,301 respondents; 16 years and older
Source(s): Rakuten Insight
 Leading e-commerce purchase drivers among consumers in Singapore as
of 3rd quarter 2023
Leading e-commerce purchase drivers among consumers Singapore Q3 2023

Share of internet users

0% 10% 20% 30% 40% 50% 60%
Free delivery 51.1%

40.1%

Loyalty points 36.8%

30.8%

Customer reviews 30.4%

29.9%

Next-day delivery 29.6%

19.1%

Social likes and comments 15.5%

15.4%

Eco-friendly credentials 14.3%

11.5%

Guest checkout 9.1%

6.2%

Social buy buttons 6%

41 Description: In the third quarter of 2023, 51.1 percent of internet users in Singapore stated that free delivery would encourage them to complete an online purchase. The second most-cited factor to encourage making an online purchase
among Singaporeans was coupons and discounts offered. Read more
Note(s): Singapore; Q3 2023; 16-64 years; among internet users
Source(s): DataReportal; GWI; Meltwater; We Are Social
 Sources

2C2P Temasek Holdings

Agriculture and Agri-Food Canada We Are Social
Ant Group Worldpay
Bain & Company
CBRE Group
DataReportal
ecommerceDB.com
Euromonitor
GlobalData
Google
GWI
IDC
IMDA
Meltwater
Momentum Works
PPRO
Rakuten Insight
Sea
Semrush
SPF
Statista
Statista Digital Market Insights

42