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Business Communication Assignment

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Jishnu Pillai
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19 views16 pages

Business Communication Assignment

project

Uploaded by

Jishnu Pillai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Oral communication vs Written

Communication which is
superior?
◾ Process of exchanging
information, ideas, thoughts,
feelings and emotions through
speech, signals, writing, or
behaviour.

◾ Good Communication allows to-


o Express thoughts, ideas, feelings.
o Creating awareness.
o Highlight issues.
◾ Sender(encoder) encodes a message and
then using a medium/channel sends it to
the receiver (decoder) who decodes the
message and after processing
information, sends back appropriate
feedback/reply using a medium/channel.
Communicati
on

Verb Non
al Verbal

Ora Writte
l n
◾ Form of communication in which message
is transmitted verbally; communication is
done by word of mouth (Oral ) or a piece
of writing (Written).

• To deliver the right message, think


from your receiver’s point of view-
 Would he understand the message?
 How it would sound on the other
side of the table?
◾ Anything that
emanates from
the mouth.
◾ It includes face-to-
face
conversations,
speech,
telephonic
conversation,
video, radio,
television, voice
over internet.
Among individual
 Face-to-face

communication
 interviews
 Telephone conversation
 Grapevine
◾ Negotiations
◾ Meetings
◾ Lecture/speech
◾ Presentations
◾ Conference/seminars/
workshops
◾ Immediate feedback
◾ Better relationships
◾ Time saving
◾ Effective tool of
persuasion
◾ Effective tool of group
communication
◾ Economical
◾ Allows to measure
effectiveness
immediately
◾ It’s the only way out
◾ Lack of retention/documentation

◾ Distortion in passing the message

◾ No legal validity

◾ Possibility of misunderstanding

◾ Unsuitable for long messages

◾ It is constrained by physical barriers

◾ Not effective when the target group is


spread out.
◾ Written signs or symbols are used to
communicate.

◾ Written Communication is most common


form of communication being used in
business. So, it is considered core among
business skills.

◾ Influenced by the vocabulary & grammar used,


writing style, precision and clarity of the
language used.

◾ Internal Purpose- Memos, reports,


bulletins, job descriptions, employee
◾ Ready reference
◾ Legal defense
◾ Promotes
uniformity
◾ Mass access
◾ Suitable for
distance
communication
◾ Image building
◾ Accurate and
an
ambiguous
◾ Limited to
literature world
◾ Time consuming
◾ Lot of paper
work
◾ Needs
expertise in
expression
◾ Lack of
immediate
feedback
◾ Costly
◾ Sending or receiving of wordless
messages.

◾ It includes gestures, body language,


posture, tone of voice or facial
expressions.

◾ It is all about the body language of


speaker.

◾ It helps receiver in interpreting the


Point of Written Business communication Oral Business communication
Difference

Feedback Immediate feedbacks is not required In case of oral communication we need


immediate feedback.

Evidence Written message are kept as record, thus As no record is maintained for oral
they can be used as evidence. communication it cannot be used as evidence.

Easy acceptance Direct, Clear, reliable and easy acceptable. More scope for ambiguity and unclarity.

Barriers Written communication need to overcome It faces less barriers than written
more barriers than oral communication communication.

Audience size The audience size of written communication Audience size is comparatively small.
is large and geographically scattered.

Cost It is more costly than oral communication. It is less costly than written communication.

Knowledge level High level of knowledge and literacy is Even illiterate people can participate in oral
required. communication.

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