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39 views

SEO Presentation

Uploaded by

lilas74927
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Search Engine

Optimization
What is SEO?
SEO is the process of improving quality & quantity of website traffic
1 to a website.

It means increasing the visibility of your website to its relevant


2 audience. If the website has better visibility, then it will attract more
attention.
Meta Tag

Meta Meta
(minimumTitle
– 2 keywords) Description
(minimum – 3 keywords)
The keywords should be
present within the first 100
characters.

Meta Title
Meta Description

Meta Title
Meta Description
SEO
Process
.

crawling
It is the first step in which the Google AI Bot scans all the data from your website starting from URL
till the footer of your website. It is done with a huge set of computers. The Google AI Bot scans a
billion of webpages.

Fetching
In this process, the Google AI Bot downloads all the data collected while crawling.

Indexing
It is the last step of the process in which the downloaded data is first filtered then shown to the user.
On-Page
. SEO
By making it easy for search engine bots to interpret your page, it gives end-
users a preview of what they’re clicking through SERP, as well as improving
search rankings.

On-Page SEO Factors


o Unique – The content should be unique.
o Valuable – The content should be valuable.
o Optimize – The content should be well optimized.
Image Alt Tag URL
Extension
Naming the images related to your keywords URLs should contain keywords that reflect the page

SSL / HTTPs
Internal Links

Security Certificate
In-Bound Links internally link the pages on your
. website is another factor on on-page SEO

Mobile Friendly
Active Users
The website should be optimized for Mobile
There should be more active users on the website

Bounce Rate

The Bounce Rate of the website should be up to 50%


and not more than 60-65%
Off-Page SEO
Off page SEO refers to the page ranking factors that occur off your website,
such as backlinks from another site.

These are measures that help create as many high quality backlinks
(incoming links) as possible.

.
Types
Social Bookmarking

Social bookmarks help google bots find and understand your content it speeds up the indexing
process the search engine finds and understand your content the search finds and ranks your
content faster than others if less/no bookmarks exists for other websites.

Advantages
oIt bookmarks the site or your site to read online.
oIt helps to build the backlinks.
oIt helps to improve the search engine rankings of the blog or you website.
oIt helps to increase traffic.
oIt generates interaction with the users, which increases your blog or website's popularity.
Classified Ads
.
Online advertisement technique for promotion of brands / products / services. It helps generate
organic traffic on the website. Helps increase exposure and popularity on search engines.

Public Forum
A forum where questions are asked by public and the answers are given by public.

Forum Posting Instructions –


o Choose appropriate forums – If you are posting about Digital Marketing then choose a Digital Marketing related
forum only.
o Choose proper title – Your title should be as per your content.
o Incorporate main words – Add main words to your title and body of your post, it helps to boost your post.
o Forum guidelines – Always follow the guideline given by the forum.
o Place your link – Add the link in the end of the post. It helps to generate backlinks.
o Don’t use copied content – Never copy someone else’s content or else the forum will take strict action against it.
o Avoid Direct Marketing – Forums do not allow anyone to market directly, but if someone does that the post will
get blocked.
Guest Blog
Connecting with brand / person who is an expert in the industry to add a space about our
product / service on their website to attract their traffic on our website.

Blog Post
Blogging helps boost SEO quality by positioning your website as a relevant answer to your
customers’ questions.

Blog Posting Instructions –


o Focus on 1-2 long tail keywords.
o Make sure the blog is mobile-friendly & o Optimize your meta title & description.
responsive. o Include your 1-2 keywords within your post.
o Optimize your images with image alt text. o Don’t use too many similar tags.
o Use URL structures that help your visitors. o Link internally whenever possible.
Backlinks
Backlinks are links on a website (other than your website) that take you a page of your website
are known as backlinks these are also called as incoming / in-bound links because other website
traffic is coming to your website.

B
Keyword Research
Keyword density is the percentage of times a keyword or phrase
appears on a web page compared to the total number of keywords
on the page.

 Most SEO experts believe that an ideal keyword density is around


1-2%. This means the target keyword appears about one or two
times per 100 words.
Keyword Type in SEO
Long Tail Keywords - Very Specific Search. They're for more serious
audience.
Benefits
1. High Intent
2. More search volume as compared to Short Tail
Keywords
Example
1. Best running shoes in winter
2. Digital Marketing Institute with placement

Short Tail Keywords - They refer to very broad topics rather than
specific one.
Example
1. Running shoes
2. Digital Marketing Institute
Domain Authority
Website quality score which helps to increase relevance of the
website as compared to competitors thereby helps rank website
better on SERP.

Domain Authority between 40-50 is considered average,


between 50-60 is considered good and over 60 is
considered excellent.
How to increase Domain Authority
 Google prefers link profiles - a list of all your website's backlinks - to
consists of links from a high variety of sites and high-authority sites. The
search engine considers this is a marker o an authoritative and trustworthy
site.

 Part of Google's search algorithm ranks your content based off


engagement metrics, like total traffic, organic traffic, direct traffic through
Chrome, time on site, bounce rate, SERP, CTR, brand mentions on
authoritative sites, and return visits.

 Earning high-quality inbound links from websites and pages with high
authority scores is crucial for boosting your domain authority.

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