Scribd
Upload
5 views32 pages

Tec3001 - Module 3

Uploaded by

kartiksh1610
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
5 views32 pages

Tec3001 - Module 3

Uploaded by

kartiksh1610
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 32

Ideation

MODULE -3
Introduction to Ideation – Ideate Phase of Design Thinking
 Ideation is a creative process where designers generate ideas
in sessions (e.g., brainstorming, worst possible idea).

 Ideation is the third phase of the Design Thinking process,


and, as the name suggests, is all about generating ideas and
solutions.

 Participants gather with open minds to produce as many ideas


as they can to address a problem statement in a facilitated,
judgment-free environment.

 The main aim of the Ideation stage is to use creativity and


innovation in order to develop solutions. By expanding the
solution space, the design team will be able to look beyond the
usual methods of solving problems in order to find better,
more elegant, and satisfying solutions to problems that affect a
user's experience of a product.
There are several ideation techniques that you can use to help your
team come up with ideas. The most common ones include:
Brainstorming– verbally sharing ideas within the group.it is a
process of idea generation.it can be a solution to a problem.

Mind mapping– visually Representation of the information


related to a topic.

Storyboarding– Storyboarding encourages participants to create


a story revolving around the problems. It emphasizes creating
visual stories with main characters as design, dynamics of
problems, a direction towards a solution, etc.
Sketching/Sketchstorming – You use rough
sketches/diagrams to express ideas/potential
solutions and explore the design space.

Braindumping – This is like brainstorming, but


done individually.no other person involve.

Brainwriting – This is like brainstorming, but


everyone writes down and passes ideas for others
to add to before discussing these.(sticky notes)
Do you have any suggestions for improving the
university's waste management initiatives?
SCAMPER – You question problems through action verbs (“Substitute”, “Combine”, “Adapt”,
“Modify”, “Put to another use”, “Eliminate”, “Reverse”) to produce solutions.

SCAMPER prompts the designer to:

• Substitute the topic with an equivalent or similar topic.


• Combine the original topic with additional information
• Adapt the problem by coming up with alternative ways of constructing it
• Creatively modify the topic
• Put it to other uses by identifying possible scenarios where this topic can be used
• Eliminate any ideas or characteristics that are not valuable
• Reverse and rearrange the problem in order to come up with a brand-new concept
 Ideation is an iterative process. Instead of a specific Eureka
moment, researchers have identified two main elements in
the ideation process, which involves the “generation of
candidate ideas or solutions followed by extensive
exploration of those ideas.”
 Ideation is often thought to be mostly about idea
generation. However, the process of developing ideas
doesn’t stop there: it’s followed by an evaluation phase.
Balancing idea generation with idea evaluation is
crucial to the creative process.
 Idea generation. This phase of the creative process is about
coming up with many blind variations to solve a problem.
Quantity is the measure of performance.
 Idea evaluation. In this phase, selective retention is applied
by assessing how practical, useful or relevant each idea is.
The goal is to only keep quality ideas.
Divergent and Convergent Questioning
Divergent thinking can also help you:

Identify new opportunities

Find creative ways to solve problems

Assess ideas from multiple perspectives

Understand and learn from others

The benefits of convergent thinking include:

A quicker way to arrive at a solution

Leaves no room for ambiguity


What is the difference between convergent and divergent thinking?
J. P. Guilford, a psychologist, created the terms convergent and divergent thinking in 1956.

 Convergent thinking focuses on reaching one well-defined solution to a problem. This type of thinking is best
suited for tasks that involve logic as opposed to creativity, such as answering multiple-choice tests or solving a
problem where you know there are no other possible solutions. (Coming closer together)

 Divergent thinking is the opposite of convergent thinking and involves more creativity. With this type of thinking,
you can generate ideas and develop multiple solutions to a problem. While divergent thinking often involves
brainstorming for many possible answers to a question, the goal is the same as convergent thinking—to arrive at
the best solution.
change.
 VUCA stands for “volatile, uncertain, complex and ambiguous” and acts as a catch-all for the challenges
of a rapidly evolving business environment.
 These include the speed of technological progress and the respective repercussions for operations,
business models and data privacy, rapid change across the board, dynamism, disruption and fierce
competition. All against the backdrop of high-velocity markets and flux, and a whole host of additional
considerations as regards the environment, corporate social responsibility and even public health. These
diverse factors are purely examples of the myriad issues in which companies are entangled, adding up to
a general feeling of a lack of control.

 The VUCA model thus describes the challenging situation of successfully managing companies and
organizations despite external adversities and crises in the world.
Most recently, the Corona crisis has shown
how quickly supposed security can break
away and change to uncertainty. It can
permanently change our way of living,
working and doing business. Having to
react permanently to such changes makes
life seem unsteady or volatile. Meanwhile,
advancing globalization and digitalization
offer more and more opportunities,
increasing complexity and ambiguity in
the world.
As these developments in our VUCA world
also affect the world of work and business
to a large extent, the level of challenge for
both company employees and managers is
increasing. These needs have given rise to
various change management models such as
Kotter Change Management.
Strategies for successfully dealing with the
VUCA world.
To meet the challenges of the VUCA world, the
letters of VUCA have each been given a new
meaning as follows:

Vision,
Understanding,
Clarity,
Agility.

Vision
In times of uncertainty, it is crucial for the
achievement of goals to hold a strong vision
that the entire team of a company can follow
Understanding
The problem of ambiguity can best be addressed with understanding: The
more deeply a team devotes itself to understanding work processes, but also
errors, the easier it can make decisions about the next steps and adjustments.

Clarity
The clearer the requirements for a project, product or solution are, the better
people can deal with complexity. As in the point Understanding, clarity
depends on employees communicating with each other across teams.

Agility
In a constantly changing environment (volatility), those who can adapt quickly
to change are successful. Agile leadership of teams and agile management of
projects helps to respond flexibly to changing markets, conditions and customer
wishes.
 A gig economy is a service sector in which
businesses hire independent contractors for
short-term assignments and projects.
 The term “gig” means “a job for a specified
period of time”.
 Gig workers, as opposed to traditional full-
time positions in a specific organization,
provide their services for one or more
employers through flexible work
arrangements.
 Traditionally, 'gig' workers, or 'giggers,'
have been referred to as freelancers.
However, agency temporary workers, on-
call workers, and standard part-time
workers can also be included.
Examples of gig workers
Transportation Consultant
Graphic design Software development
Administration Tutor
Delivery driver Food delivery

Financial accounting Dog walker

Digital marketing Rentals

You might also like