TOURISM PAT

PHASE1
TLOTLISO
LEDWABA
THE LODGE
MIDRAND/MALL OF
AFRICA
The City lodge is a hotel/lodge
located in Midrand, near Mall of
Africa, they have many
franchises across the country
and do very well, they are
currently rated 4.5 on
Booking.com with often
comments about their prices,
the hotel accommodates young
to old people with modern
 SUSTAINABILITY AT THE CITY LODGE
• Sustainability s the ability in business to
keep it running over years taking into
account the3 pillars of sustainability
• Three pillars of sustainability would be
planet, people and profit
• Initially when looking at it they should be
able to run in a rotating cycle which each
pillar benefits from the business all
equally
• For example; city lodge should take into
consideration how they make profit, how
to reduce pollution and how to make their
stakeholders/customers happy.
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 LOCATION OF THE BUSINESS
• The hotels landmark is right behind and
popular mall, mall of Arica and Gautrain
bus stop which could be an opportunity
within the SWOT analysis .
• An opportunity being that when we look at
who mainly travels the Gautrain it would
be tourists coming from other destinations
and the city lodge may help those who are
traveling with one night accommodation
to a longer stay.
• Many people may find it also helpful that
while they stay at their hotel they are able
to have a walking distance to the mall in
case they may need any help and or
items.
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WHAT THE LODGE HAS TO OFFER
The City lodges infrastructure is
What they offer in terms of facilities
very modern and almost and uses
simple colour scheme of maroon, • Outdoor swimming pool
white and block, in which helps us • Airport shuttle
distinguish both the logo and hotel.
• Fitness centre
Where as their other franchise
would be Town Lodge which is Sky • Room service
blue and also within the vicinity. The • Bar
city lodge is placed in a new and
developing suburb Waterfall city, • disabled facilities
which holds many luxurious houses • Hotel rom technology (tv, Wi-Fi)
and falls under Midrand.
• 24hr surveillance and security.

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VISUAL AIDS AND PHOTOS

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 INTERVIEW
was not able to get a formal interview but after working with some
staff members they agreed to answer some questions that
followed.“The business hold a very modern name that had been
around for many years and to it also has been established in more
urban areas that rural, some of us live in the rural and or townships
and get onto taxi more or less a a staff taxi with the logo onto the taxi
so that both is advertising, says one of the workers at The Lodge“Our
services can sometimes be a hassle especially during rush hour
because many of our customers are getting ready to either leave work
and others are coming in for lunch which means we will have a slower
productivity and or people need to be booked out of their hotels but as
long as we keep our head down and work we are sure to make it
out .”says one of the culinary employees.

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INTERVIEW PT.2
the business name works with irony being that a
lodge would be somewhere in a game drive of
adventure, but it’s in the urban cities and towns. The
logo I s a distinguished tree in background in
white.here is the website for city lodge
(https://citylodgehotels.com/) they have customers
from all around the world, we met a man from
Zimbabwe who had come in from a meeting who rated
the service a 4/5 due to room service taking time. The
staff are very welcoming and very friendly some of the
chefs however seemed very stressed out or maybe it
was lunch time and people where working. These
factors
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could make or break a business and how they
have a system for everything
PROFESSIONAL IMAGE

The business’s
professional image is
very attained,
employees have
designated uniform
from door man the
cleaning services and

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 TARGET MARKET
• the target market is now moving towards younger people Seek feedback
being that there is a modern design and many of the places
we see around the hotel are the youth, we also see that there Reflect on
is a private tertiary institution STADIO which has young people
who are willing to rent out the business facilities as they may
performance
need somewhere to collaborate
Explore new
• the hotel does quite well for its self from their affordable
prices to having majority of things in their hotels like a gym, techniques
outdoor patio, a swimming pool and so on, it’s affordable for
the young youth and their targets are reached, they also have Set personal goals
many international and national tourists who are attracted to
the hotel through the mall that we see being the biggest mall Iterate and adapt
in Africa.

• More ways they could improve their service to create a wider

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 TARGET MARKET
• Seeking feedback may help them in the sense
that they know which areas to develop and were
they stand in building a relationship with their
customers.
• Feedback that they use would be through
booking accommodations to to rate it out of 5
stars, they also use report cards placed in the
hotel rooms.
• Places likebooking.com will ask how your stay
was and or googlewill notify you on how was the
location you where atand then will ask you to
rate it.

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 TOURISM SUSTAINABILITY WITH CITY LODGE
• The three pillars of tourism mentions earlier is what
the tourism industry thrives on from being able to
accommodate people, to looking after the planet and
gaining a profit from it.
• City Lodge is able to generate a profit by being in a
busy area with a lot of travelers which means
pollution is a possible threat by cars, trucks,
electricity and water being used. City lodge has put
into place generators in case of load shedding and
JOJO tanks for water shedding which has become a
recent threat. With the City Lodges code of conduct
develops rules about customers and their worth
towards City Lodge, their rights of admission are
reserved and laws to protect both parties

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 TOURISM SUSTAINABILITY WITH CITY LODGE
• 3would personally recommend, making
improvements to the sustainability, Midrand has
a lot of water shedding and sometimes the hotel
does also have so maybe having reserve tanks
would work out well for them, also having more
staff I think that’s one thing we can improve at
the hotels, sometimes they are short staffed so
with that to create employment maybe employ
people who go to the varsity and are looking for
jobs to make extra money from.

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THANK YOU