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The Overview

PPT OF MSME

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tusharpawar4801
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10 views

The Overview

PPT OF MSME

Uploaded by

tusharpawar4801
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Overview

Theme
“Bridging Artisans and the World – Powered by AI, Driven by Culture”

Idea title
“ArtConnects: Global Marketplace for Handmade Treasures”
The Problem
1. Limited Market Exposure 2. Finding Right Customers

Artisans, especially in rural Artisans often find it difficult to


areas, struggle to reach a identify and connect with
global audience due to a lack of customers who appreciate and
resources and digital presence are willing to purchase their
handmade products.

3. Difficulty in Marketing 3. Pricing Strategy

Most artisans lack the Artisans face challenges in


knowledge to effectively determining the right price for
market their products and their products across different
engage customers on markets with varying
digital platforms purchasing power.
The Solution

Easy-to-Use Platform Automated Tools

ArtConne
AI-Driven Marketing Cultural Preservation
cts

Dynamic Pricing Customization


The innovation
1. Virtual Showrooms 3.Global Access to Local Tale

5. User friendly interface

2. Sustainability Focus 4. Transparent Pricing and Fair


Market & Opportunity

The Indian handicraft market is With a growing middle class and


valued at over ₹50,000 crore ($6 demand for unique, handcrafted
billion), growing steadily with products, the urban and international
increased domestic and markets represent a ₹15,000 crore
international demand for authentic, ($1.8 billion) opportunity.
handmade products.

Indian artisans, particularly in rural areas, who lack access to global e-commerce
platforms. With over 7 million artisans across India, this market remains largely
untapped in the global context.
LEARN
The Indian handicraft export market has been growing at 10% CAGR, with the U.S.,
NOW

Europe, and Japan being key importers of Indian crafts, highlighting the demand for
such platforms.
The Technology

WEB development Cloud and payment

HTML, CSS, JS Amazon Web Services (AWS)


React.js, Node.js, MongoDB Razorpay

AI tools

Bootstrap, ElasticSearch, Google Data Studio,


Tailwind CSS, Google Analytics .
7. Competitive Landscape
⚬Integrated AI-driven
recommendations.
"Etsy, Amazon Handmade, Shopify." ⚬Automated marketing tools
tailored for artisans.
⚬Focus on local.

LEARN
"Strong partnerships with global shipping providers and proprietary marketing
NOW

automation algorithms."
9. Business Model

Commission on each sale made by


We will take a small percentage from artisans.
each sale made on the platform. Subscription fees for premium
features (e.g., advanced marketing
tools, analytics).
LEARN
NOW

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