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Final Case Study MR

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0% found this document useful (0 votes)
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Final Case Study MR

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Sanjivani College of Engineering

College in Kopargaon, Maharashtra.

Zerodha
Disrupting the Indian Stock Broking
Presented By:
Business
1. Kusalkar Avinash Vilas (PMB23M1059)
2. Kaveri Jeevan Bidgar (PMB23F1015
3. Chaure Mridali Neelam (PMB23F1019)
4. Bhate Madhuri Dattu (PMB23F1012)
5. Bhondge Kanchan Sanjay (PMB23F1014)
6. Dhamone Kunal Dipak (PMB23M1023)
7. Deshmukh Ajay Dilip (PMB23M1022)
8. Funde Madhavi Ganesh (PMB23F1027) Under The Guidance – Dr. Ritesh Patel Sir.
9. Nikita Somnath Game (PMB23F1028)
10. Chalak Mayur Machhindra (PMB23M1017)

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Introduction

• The Indian stock broking industry


• Zerodha's success and its implications for the industry.

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Problem Statement

● How can a new entrant disrupt the traditional stock


broking industry and gain market share in a competitive
market?
● The problem statement is significant because it addresses
the challenges faced by new entrants in a traditional
industry and the need for innovation to gain market share.

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SWOT Analysis

Strength Weaknesses
1. First-mover advantage 1) Dependence on technology
2. In-house technology. 2) Limited product offerings
3. Low-cost structure. 3) Dependence on trading volumes
4. Strong brand. 4) Limited geographical presence
5. Innovative products. 5) Regulatory risks
SWOT Analysis

Opportunities Threats
1. Growing demand for discount broking 1) Competition
2. Expansion into new markets. 2) Regulatory changes
3. Increasing adoption of technology. 3) Technological
disruptions
4. Partnerships and collaborations. 4) Market fluctuations
5. Growing awareness of investing. 5) Reputation risks
Problem Analysis
Market conditions: Post-2008 financial crisis, lack of investor
confidence, and traditional brokerages' dominance
• Zerodha's challenges:
• Data and statistics:

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Identification of Alternatives

1. Adopting a discount broking model


2. Developing in-house technology solutions
3. Offering brokerage-free equity investing
4. Creating an ecosystem around investing and lending
5. Expanding into new markets (mutual funds)

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Evaluation of Alternatives

1. Discount broking model


2. In-house technology solutions
3. Brokerage-free equity investing
4. Expanding into new markets

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Recommended Course of Action

1. Selected alternative
2. Justification
3. Implementation Plan

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Conclusion and Q&A

THANK YOU

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