Team Name :Venerable

Vanguards

Bakul Yenarkar- just like the fragrant flower of the Indian Bakul tree, she gives the aroma of creative
thinking and a dash of freshness

Harshit Jain- his name does justice to its meaning, smile on his face, effusing the same as night turns
into dawn, and deliverables get translated into slides.

Mihir Parmar- the quintessence of 'gift of the gab' (he's really got it), apart from being (apparently
sedentary) fox of a strategiser

Raghav Kotriwal- mythologically speaking Raghu was an ancestor of Lord Rama, known for his noble
qualities and valor, just like our Raghu who valiantly takes on the toughest topics head on

Shivani Thombre- the girl with clipped wings, hence her ppt slides take all the flight(in all their
grandeur)

Amrita Mukherjee- I'd say I'm mostly harmless cuz the answer to life, the universe and everything is
42(if you know, you know )
Porter’s 5 forces
Threat of New Entrants S W O
• Barriers to Entry: Moderate initial investment and technological adoption
• Impact: Potential for increased competition from new local and national players.
Limited Product
Bargaining Power of Suppliers Ultra-fast Delivery:
10-minute delivery
Range: Zepto stores
Market Growth:
Quick commerce
Competition: Existing
have limited product players in quick
guarantee sets them market expected to
• Supplier Power: Moderate due to multiple suppliers with key dependencies. apart
range does not cater
grow rapidly
commerce industry
to all needs.
• Impact: Pricing and availability influence operational costs.

Bargaining Power of Buyers Sustainability

• Buyer Power: High due to low switching costs and price sensitivity User friendly
Limited Reach:
Concerns:
interface: Leverages Product Expansion: Environmental
• Impact: Demand for competitive pricing and quality service Currently provides
its user-friendly Adding variety of impact of high-speed
services in major
interface to attract product ranges delivery vehicles,
cities only.
customers
Threat of Substitute Products or Services raising concerns.

• Substitute Threat: High with traditional retail and other quick-commerce platforms.
• Impact: Alternative options reduce customer loyalty and increase price sensitivity.
Strong Funding: Has Geographic
Profitability: High Customer Acquisition
Industry Rivalry funding by major
investors.
operational costs due
Expansion: Reaching
smaller cities and
Cost: High expenses
to delivery speeds to attract new users
towns
• Competitive Intensity: High with major players like Swiggy Instamart, Dunzo.
• Impact: Price competition and constant service innovation.
Groceries delivered faster than ever before. Get your essentials in 10
minutes guaranteed, as AI picks and packs and routes your order.

Points of
Unique Points of Parity
Differences
Value • User-friendly mobile • Through a network of
Prepositio app for placing strategically placed
orders dark stores and
n optimized delivery
• Similar product
• Ultra-fast zones, Zepto has
portfolio as achieved an ultra-fast
grocery competitors
delivery delivery model
(under 10 • Familiar payment • Leveraging technology
minutes) options for like AI for efficient
customers picking, packing, and
order routing
• Delivery fees are
not a distinguishing
 Reasons for problem
Recommendation for
with Customer
Customer Retention
Retention
Transparency and Credibility Issues Maintain Speed & Transparency:
• It promises to deliver orders in 10 minutes but multiple • Prioritize your sub-10-minute delivery promise and
customer reviews state that the deliveries usually take provide real-time order tracking within the app with
more than 20 minutes. Also there is no live tracking mandatory geolocation for delivery partners.
feature. The delays in deliveries and missing of tracking
leads to lack of trust.
Limited Product Portfolio Expand Product Selection:
• Delivery services relying on dark stores might struggle • Offer a wider variety of groceries in your dark stores to
with offering a full range of grocery items compared to attract customers seeking a larger selection.
competitors, pushing customers towards services with a
wider selection

Lack of Competitive Pricing and Competitive Pricing and Promotional

Promotions Offers
• Zepto's pricing is perceived as less competitive • Offer products at competitive prices to ensure repeat
compared to rivals like Swiggy Genie or Dunzo, customer. Implement discounts on bulk orders and a
customers may switch platforms for better deals or wallet points system for repeat purchases, incentivizing
discounts. Lack of promotional offers compared to customer retention.
competitors.
Feasibility
Check
• Introducing a loyalty program:
• For every order less than Rs. 250,
you’ll earn 1 loyalty point.
• For orders exceeding Rs. 250, you’ll
earn 1 loyalty point for every Rs. 100
spent.
• Each loyalty point is equivalent to Rs. 0.50,
which you can redeem on future
purchases.
• While this initiative will result in a slight
reduction in profit per order by
approximately 8%, it is expected to
significantly boost overall revenue and,
consequently, increase overall profits.
Thank You!
Meet our Team for one last time…
Amrita Mukherjee- Creativity & Introduction

Bakul Yenarkar- Analysis of the problem statement

Harshit Jain- Analysis & PPT making

Mihir Parmar- Analysis & Recommendations

Raghav Kotriwal- Analysis & Feasibility Check

Shivani Thombre- Analysis & Recommendations