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Lecture 4

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12 views

Lecture 4

Uploaded by

sagarbeknurbibi
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Functions of

communication
Information
Information is dispersed throughout an organization through written or
verbal communication. A business meeting may be used as a way to
communicate a new office procedure. A webinar allows a company to
conduct a meeting over the Internet with employees or customers who
cannot attend in person. The idea of informing within an organization
is to provide data and information so that employees can effectively
complete their job. Information ensures that an employee is aware of
the rules and procedures of an organization. It also eliminates job
uncertainty for workers when they are fully informed.
Control
• The management of any organization will always have plans with long,
medium or long term objectives for the months and years ahead. To
achieve these objectives, the daily & monthly activities must proceed
as planned in order to achieve the objectives for the
period.Communication acts to control member behavior in several
ways. Organizations have authority hierarchies and formal guidelines
that employees are required to follow. Written human resources
policies and procedures dictate how employees are permitted to act
in the workplace. Job descriptions outline the parameters of an
employee's job functions. Performance reviews control whether an
employee receives a raise or attains a promotion.
Motivation
Managers use communication to motivate workers to achieve peak
performance. By clarifying the expectations of employees and providing
incentives for meeting or exceeding expectations, communication can
help companies reach specific objectives. Communication fosters
motivation by clarifying to employees what is to be done, how well
they are doing and what can be done to improve performance if it’s
subpar. The formation of specific goals, feedback on progress toward
the goals, and reinforcement of desired behavior all stimulate
motivation and require communication.
Emotional Expression and
Interdependence
Emotional appeal is when emotions or arguments are used to persuade
others instead of facts or logic. Organizations can use emotional
appeals when delivering bad news.
The communication that takes place within the group is a fundamental
mechanism by which members show their frustration and feelings of
satisfaction. Communication therefore provides release for the
emotional expression of feelings and for fulfillment of social needs.
When the members of an organization rely on their employment to provide social interaction, which organizational function of communication is in
action?

• emotional expression
• Information
• Control
• motivation
Communication is happening between individuals when all parties are engaged in
uncovering and understanding the meaning behind the words. It’s not something
that one person does alone. When business professionals makes their contribution to
the uncovering and understanding process, they should strive to be:

• Clear. Their messages should be easily understood


• Concise. Their messages should feature only necessary information
• Objective. Their messages should be impartial
• Consistent. Their messages, when communicated more than once,
should always be the same
• Complete. Their messages should feature all the necessary
information
• Relevant. Their messages should have meaning to its receiver
• Understanding of Audience Knowledge. Their messages should
consider what the receiver already knows about the situation, and
not assume too much or too little
Technology and Business
Communication
Technology has changed business in many ways, but its effect on
communication is arguably the most significant. The use of technology
in daily business operations is constantly evolving, and one such
example is the use of technology in business communication. Being in
touch is very important to businesses, that is why it is no wonder why a
lot of resources is spent in improving the communication procedures of
various businesses. This is just one proof that technology in business
communication is capable of increasing worker productivity. If you
come to think about, the advantages do not need an employee to
undergo a radical adjustment. On the contrary, tasks are made simpler
and more convenient for the user.
Communication Is Faster
• Whether you need to speak with an employee who is traveling in
another state or country or you need to communicate with your
supplier half way around the world, technology allows you to do so
instantaneously.
• In fact, the Internet has allowed business people to communicate
easily regardless of time zone and language issues
Expanded Communication
Opportunities
Technology allows individuals to communicate and carry on a business
relationship without ever meeting face to face, so people in all parts of
the world now have the chance to interact with a company.
For example, technology allowed for the emergence of the virtual
assistant, a worker who completes tasks for her client online without
having ever met him, in the 20th century.
Cost-Cutting Procedures
In addition to migrating to a digital means of communicating, a
business can save a lot with technological advances in business
communication. Business software products that combine voice and
data no longer have the need for multiple lines that can add a bulky
amount to communication expenses. In addition, minimal technical
support is needed since most of the installation, operations, and
maintenance procedures can be done with little or no supervision at all.
Network Convenience
The use of modern technology in business communication eradicates
the complexity that is involved in monitoring network traffic. This is
because all the communication data travels at the same stream.
Therefore, there is only one network that needs to be monitored, and
this lessens the work of network administrators, giving them more time
to work on other tasks. The benefits of technology in business
communication are almost immeasurable, since its advantages are long
term and all-encompassing.Businesses can use this to their advantage
to increase productivity, to raise revenues, to build better relationships
with customers, and to survive longer in the business arena.

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