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How To Develop A Brand Name Group 4

ICT topic

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marindoquejiecyl5
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42 views

How To Develop A Brand Name Group 4

ICT topic

Uploaded by

marindoquejiecyl5
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Developing a

Brand Name

By Group
2
Branding
What is B
rand nam

Ste velo
to e?

de g a b
pin d
o w p

ran
H velo

ps
d e r an d
a b me?

in
na

Significance of Brand Name


3
What is Brand Name?

 A brand name is a name (usually a


proper noun) applied by a manufacturer
or organization to a particular product
or service.

 Word(s) that identify not only a product


but also its manufacturer or producer,
such as Apple, Coca Cola, IBM,
Mercedes, Shell, Sony, Toyota.
Developing a Brand Name

 For a new business, creating


and effectively marketing a new
brand name is one of the most
challenging aspects of starting a
business.
Developing a Brand Name

 Choose the wrong name and


costumers have no idea what
your business stands for what is
does.
 Choose the right name and
costumer immediately identify HOME
your product.
Significance of a Brand Name

 Brand name will always be incredibly


important even if progressive business
experts claim that the significance of
brand name is fading. As an
entrepreneur therefore it is important
that you spend a considerable amount
of time and effort in developing your
brand name.
Are you familiar with this different brand?
Are you familiar with this different brand?
Are you familiar with this different brand?
Are you familiar with this different brand?
Difference
See the
With Brand
Names and
Without
Brand
12
SEE THE DIFFERENCE

Bottle of soft Bottle of Coca-


drinks Cola
SEE THE DIFFERENCE

Cup of Coffee Cup of Starbucks


Coffee
SEE THE DIFFERENCE

Toothpaste Colgate
SEE THE DIFFERENCE

Can of Soda Can of Pepsi


SEE THE DIFFERENCE

Pack of Pack of Lay’s


Chips Chips
What will happen if all product we
use doesn’t have any brand name?

Customers Can't Buy Your Product If They Don't Know It Exists


18
hmmm..
What is B
rand nam

Ste velo
to e?

de g a b
pin d
o w p

ran
H velo

ps
d e r an d
a b me?

in
na

Significance of Brand Name


19
 If you are ready to brand your
business, you need to have a clear
understanding of what developing a
brand actually involves before you
really gets started.

20
Your brand development
Steps in process should always
developin follow these major
4. Position
g a brand steps:
1.Decide what
you’re going to
your2. Do your
product or
research.
4. Write
your brand

name
brand. definition.
service.

5. Develop 7. Manage,
8. Realign your
your name, 6. Launch leverage, and
brand to keep
logo, and your brand. protect your
it current.
tagline. brand.

21
1. Decide what you’re going to brand.
hmmm..
Are you branding a product, a service, a
company, or an individual?

2.Do your research.


First, find out everything there is to know
about your market. Then, find out everything
there is to know about your product or service.
3.Position your product or service.

Find and win a place for your offering in the


marketplace and in consumers’ minds by
providing unique solutions to problems or
needs that aren’t already being addressed by
competing products. 22
4. Develop your name, logo, and tagline.
hmmm. Your name is the key that unlocks your brand
image in your consumer’s mind. Your logo is
the brand mark or symbol that serves as the
face of your brand. Your tagline is the
memorable phrase that provides consumers
with a quick indication of your product, brand,
and
5. market
Write yourposition.
brand definition.

Your brand definition describes what you offer,


why you offer it, how your offering is different
and better, what unique benefits your
customers can count on, and what promise or
set of promises you make to all who work with
and buy from your business. 23
6. Launch your brand.
hmmm.
Your brand goes public when you unveil your
name, logo, and slogan, and when you begin
to tell your market the story of how your
brand reflects what you stand for.

7. Manage, leverage, and protect your brand.

This is the “care and feeding” phase of the


branding process; it’s the step that leads to a
strong, healthy, resilient brand. Just like good
parenting, good branding management can
be summed up in a single word — consistency.
24
hmmm.

8. Realign your brand to keep it current.

Occasionally, you can (and should) change


how your brand is presented. From time to
time, you need to update your brand
presentation (the face of your brand) to keep
it relevant to the market in which it lives.

25
Thank You
For
SOL SOLIVA F. DAAROL
VENZ ANG M. MAUSUELA
BENEDICT OCTIZA YSABEL BUNIEL
TRISTAN ALBISO
HENSON
GERIMOSA
CHARLS RICO

27

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