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Chapter 2 TECHNIQUES FOR GENERATING IDEAS

Entrepreneurial management

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Renalyn Gomez
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14 views

Chapter 2 TECHNIQUES FOR GENERATING IDEAS

Entrepreneurial management

Uploaded by

Renalyn Gomez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

TECHNIQUES FOR

GENERATING IDEAS
LESSON 7
Techniques:
1. Brainstorming
2. Focus Group Discussion
3. Observation
4. Survey
5. Emerging Trends
6. Research and Development
7. Trade Shows and Association Meetings
8. Other techniques
Brainstorming
• Is process in which a small group of people interact with
very little structure, with the goal of producing a large
quantity of novel and imaginative ideas. The goal is to
create an open, uninhibited atmosphere that allows
members of the group to ―freewheel‖ ideas. Normally,
the leader of the group asks the participants to share
their ideas. As group members interact, each idea sparks
the thinking of others, and the spawning of ideas
becomes contagious.
Focus Groups
• These are group of individuals who provide
information using a structured format. Normally,
a moderator will lead a group of people through
an open, in depth discussion. The group
members will form comments in open-end in-
depth discussion for a new product area that can
result in market penetration. This technique is an
excellent source for screening ideas and concept.
Observation
• is a method that can be used to describe a person or group
of people‘s behavior by probing:
a. What do people/organizations buy?
b. What do they want and cannot buy?
c. What do they buy and don't like?
d. Where do they buy, when and how?
e. Why do they buy?
f. What are they buying more of?
g. What else might they need but cannot get?
Surveys
• is a method is proposed by Zikmund (1994). This
process involves the gathering of data based on
communication with a representative sample of
individuals. This research technique requires
asking people who are called respondents for
information either verbally or by using written
questions. Questionnaires or interviews are
utilized to collect data on the telephone or face-
to-face interview.
Emerging Trends
• Like in any other industry, business industries to
witness various changes in the fashion of it's
working over the time. These changes are
referred to as business trends. The example is
based on the population within your area may be
getting older and creating demand for new
products and services.
Research and Development
• Research is a planned activity aimed at
discovering new knowledge, with the hope
of developing new or improved products
and services. Researching new methods,
skills and techniques enable entrepreneurs
to enhance their performance and ability
to deliver better products and services.
Tradeshows and Association Meetings

• This can be an excellent way to


examine the products of many
potential competitors, uncover
product trends and identify
potential products.
Other Techniques
• This can be achieved by reading
relevant trade magazines and
browsing through trade directories.
These may include local, national and
foreign publications.
Idea Assessment
Activity No. 5:
“PITCH AN IDEA FOR AN APP”
Part 1:
These days there is an app for just about everything. Despite this,
new apps are being created every day. For example, you can use
apps to:

Order a food delivery


Translate into another language
Find out if the train is on time
Online banking
Listen to music
Find directions
Thinking of the idea
Ideas to help you think up an app:
• Think of an app that would help you at
home or at school.
• Interview an older person (such as
grandparents or parents) to find out
something they have difficulty with. Could
an app help them?
1. What is the issue that your app is going to
address?
2. How is it going to address the issue?
3. Who is it going to help? (What is the
target market?)
4. Sketch an idea for a button icon for your
app.
Part 2: “PITCH AN IDEA FOR AN APP”
Develop a presentation to sell your app. This could be a
slide show, a short video or a poster. Keep it simple and to
the point. In your presentation you might include things
like:
How you thought up the idea?
The problem that is being solved?
What research you have done to check that the app
doesn‘t already exist?
Part 2: “PITCH AN IDEA FOR AN APP”
Why your idea is different from or better
than other similar ideas?
Market research you did on the name
Who the app is aimed at
What other people think about your idea
(you could include a testimony)?

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