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Content Writing B.com. Sem 1

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263 views

Content Writing B.com. Sem 1

Uploaded by

bokdemohit46
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Vocational Skill

Course – B.Com.
Sem. I
Content Writing
- By Prof. Dr. Nilesh R. Kakkad
Content writing is like writing a letter to
a friend, but instead, you're writing for
people you don't know who might be
interested in something specific.

Examples:- A blog post about "10 Ways to Stay Healthy


During Winter“
-A product description for a new smartphone, highlighting
its features and benefits
-A social media post sharing tips on "How to Take Better
Photos with Your Phone"
Content writing aims to:-
Inform-
Entertain-
Persuade-
Help
Content writing is important because it
helps people find answers, solutions, or
interesting information when they search
online.
Think of it like this:- When you Google "best pizza recipe", you want to
find a simple and delicious recipe, right? That's where content writing
helps!-
When you're looking for a new phone, you want to know its features, pros,
and cons. Content writing provides that info!
Relevant content writing helps:
- Answer questions (like "what's the best way to learn French?")
- Solve problems (like "how to fix a leaky faucet?") (faucet = tap)
- Entertain (like a blog post about "funny animal videos")
- Build trust (like a doctor's website explaining medical conditions)
Role and Functions of a Content Writer
- Research topics and gather information
- Plan and outline content (like a recipe or a story)
- Write engaging and clear content (like a letter to a friend)
- Edit and improve content for accuracy and readability
- Make sure content is optimized for search engines (like Google)
- Meet deadlines and submit content on time
- Understand the audience and tailor content to their needs
- Stay up-to-date with industry trends and best practices
- Collaborate with others (like designers, developers, or managers)
Print Content Writing means writing for physical materials that
you can hold in your hands. Examples: books, magazines, newspapers,
brochures, flyers.

Typically longer and more detailed- Often includes more formal language
- Readers usually read from start to finish.

Web Content Writing means writing for online platforms like


websites, blogs, and social media. Examples: articles, blog posts, product
descriptions, social media posts.
Typically shorter and more concise- Often includes more casual language
and keywords for search engines- Readers often scan quickly and jump
around between pages.

Print content is like a novel you read from cover to cover. Web content is
like a website you scan for quick information.
Scope of Content Writing
Content writing has a wide scope, covering:
- Many industries (healthcare, tech, finance, etc.)
- Various formats (articles, social media, e-books, etc.)
- Different purposes (informing, entertaining, persuading,
etc.)
- Global audiences
- Constant demand
Types of Content Writing

1. Blog Writing
2. Copywriting
3. Technical Writing
4. Social Media Writing
5. Creative Writing
6. E-Book Writing
7. Case Study Writing
8. Product Description Writing
Principles of Content Writing

1. Know your audience


2. Clear purpose
3. Simple Language
4. Engaging Tone
5. Valuable Content
6. Well structured and Concise
7. Error-Free
8. Original and Unique
Process of Content Writing
1. Plan (decide the topic, purpose, audience)
2. Research (gather information, facts)
3. Outline (create a structure)
4. Write (fill in the valuable content)
5. Review (check for errors, clarity and flow)
6. Edit (improvements and adjustments)
7. Optimize (add keywords and phrases for search engines)
8. Finalise (proofread and make it ready for publication)
9. Publish (share content with the world)
10. Promote (spread the word on social media and other channels)
Thank you

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