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Entrepreneurial Intention

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19 views16 pages

Entrepreneurial Intention

Uploaded by

murmusupriya1818
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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An assessment of entrepreneurial

intention with reference to


demographic attributes: A study
among management students in
Kolkata.

PRITHA KARMAKAR
SUPRIYA MURMU
(MBA STUDENT OF IMS BUSINESS SCHOOL)
INTRODUCTION

Entrepreneurial intention inspects the desire of an individual to start a new business. If the desire is high
then the individual is motivated to go for a new business. The individual’s motivation is affected more or
less by different demographic factors. This study focuses on the impact of demographic factors such as
family business experience, region, category, specialization, and gender on the entrepreneurial intention of
BBA students of WBSU in west Bengal. The survey sample includes 60 students from different reputed
management colleges of WBSU. Factors analysis and multiple regression analysis were conducted on the
data. It was found that demographic factors had a positive effect on the entrepreneurial intention. It was
also found that the region and specialization of students are the most influencing factors among the given
demographic factors that affect entrepreneurial intention.
LITERATURE REVIEW

Date Title Researcher Guide(s)

19-Oct-2016 Organizational employment vs Arora, Shiwani Sudesh


entrepreneurship a study of career
choice of management students in
Haryana.

28-Mar-2019 A study on Entrepreneurship as a P. Sumathi Dr. S. Inayath Ahamed


career Choice among Engineering
students in Virudhunagar district
LITERATURE REVIEW

Date Title Researcher Guide(s)

3-Mar-2020 The attitude towards Princitta R


entrepreneurship a theoretical _
approach

7-Feb-2023 A Study on Entrepreneurial Swarupa S. Glory Deb Rajdeep and Reddy


Intention Among Students Of Skill M.N.
Universities In Rajasthan India
OBJECTIVE

To find out the demographic factors influencing entrepreneurial


intention among BBA Student in Kolkata.
RESEARCH METHODOLOGY

• Sample Size – 60
• Sample Profile – BBA Student under WBSU
• Method Of Data Collection – Questionnaire
DATA ANALYSIS

No. Of Student Division

26/60 Female 27/60 Nuclear


26 27
34/60 Male 33/60 Joint
33
34

Joint Nuclear
Male Female
GENDER TYPES OF
FAMILY
Figure: 2
Figure: 1
DATA ANALYSIS

REGION
35

0
30
31/60 Urban
25

0 21/60 Semi-urban
20

1531 8/60 Rural

10 21
0
5
8

0 0 0
URBAN SEMI URBAN RURAL

Figure: 3
DATA ANALYSIS

Family Annual Income


35
31
30

25
No.of Students

20

15 13 14

10 8

5
2
0
<100k 101k - 200k 201k - 300k 301k - 400k 401k - 500k

Figure: 4
DATA ANALYSIS

30
Parental Occupation
25
25

20 18

15
12

10

5
5

0
Govt. Service Private Service Self-Employed Business

Figure: 5
DATA ANALYSIS
Study Loan

23 No.of Loan Taken


Students
23/60 Yes
37
37/60 No

YES NO

Figure: 6
DATA ANALYSIS

20
Specialisation
18
18
16 15 15
14
12
12
10
8
6
4
2
0
Marketing Finance Digital Marketing Healthcare

Figure: 7
LIMITATIONS

• The selected Sample size (60) was very small.

• Limited No. of Demographic Factors.

• No Huge Response received.


FUTURE SCOPE

The Impact of all the Demographic Factors on


Entrepreneurial Intention will be studied further.
CONCLUSION

The conclusion drawn from this study on the impact of demographic factors on the entrepreneurial
intention of BBA students at WBSU in Kolkata suggests that these factors do indeed play a
significant role in shaping the desire of individuals to start a new business. Specifically, family
business experience, region, category, specialization, and gender were examined. The findings
indicate that demographic factors have a positive effect on entrepreneurial intention among BBA
students in Kolkata.
Moreover, among the demographic factors studied, region and specialization emerged as the most
influential factors affecting entrepreneurial intention. This implies that where students come from and
their area of specialization within their studies have a notable impact on their inclination toward
entrepreneurship.
Overall, these results underscore the importance of considering demographic factors when studying
entrepreneurial intention among students, as they can provide valuable insights into the motivations
and predispositions toward starting new businesses.
THANK
YOU

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