Managerial

Economics

Week 1: Introduction to Managerial Economics

Ch.1 OUTLINE

1.1: What Is Economics, and 1.2: Microeconomics and 1.3: How Economists Use 1.4: How Economies Can Be
Why Is It Important? Macroeconomics Theories and Models to Organized: An Overview of
Understand Economic Issues Economic Systems
1.1 What Is Economics, and Why Is It Important?

Economics is the study of how humans make Scarcity means that human wants for goods, The FRED website (https://openstax.org/l/FRED/)
decisions in the face of scarcity. These can be services and resources exceed what is available. includes data on nearly 400,000 domestic and
individual decisions, family decisions, business international economic and social variables over
decisions or societal decisions. time, which will be used often in this course.
Economics
in the Social
Media Age
• Economics is greatly impacted by
how well information travels
through society. Today, social
media giants Twitter, Facebook,
and Instagram are major forces
on the information superhighway.
(Credit: modification of "Social
Media Mixed Icons - Banner" by
Blogtrepreneur/Flickr, CC BY 2.0))
Scarcity

• People experiencing homelessness are a stark reminder that scarcity of resources is real. (Credit:
"Pittsburgh Homeless" by "daveyinn"/Flickr Creative Commons, CC BY 2.0)

• Discussion Question: What are examples of critical goods and services?

Comprehensive
Study of Economics
• Adam Smith introduced the idea of dividing labor
into discrete tasks, in his famous 1776 book, titled
The Wealth of Nations. (Credit: "Adam Smith" by
Cadell and Davies (1811), John Horsburgh (1828),
or R.C. Bell (1872)/Wikimedia Commons, Public
Domain)
The Division of
and
Specialization of
Labor

• Division of labor - the way in which

different workers divide required
tasks to produce a good or service.
• Workers on an assembly line are
an example of the divisions of
labor. (Credit: "Red Wing Shoe
Factory Tour" by Nina
Hale/Flickr Creative Commons,
CC BY 2.0)
Why the Division of Labor Increases Production
• Dividing and subdividing the tasks involved with producing a good or
service, produces a greater quantity of output.

• Specialization - when workers or firms focus on particular tasks for

which they are well-suited within the overall production process.

• Specialization allows businesses to take advantage of economies of scale,

which means that for many goods, as the level of production increases, the
average cost of producing each individual unit declines.
Why Study Economics?

• Esther Duflo, Abhijit Banerjee (both from Massachusetts Institute of Technology), and Michael Kremer
(University of Chicago) were awarded the Nobel Prize for groundbreaking work in which they
established experimental methods to understand poverty and outcomes of initiatives to address it.
(Credit: modification of work by U.S. Embassy Sweden/Wikimedia Commons, CC BY 2.0; Financial
Times/Wikimedia Commons, CC BY 2.0; U.S. Embassy Sweden/Flickr Creative Commons, CC BY 2.0)
1.2 Microeconomics and Macroeconomics
• Economics is concerned with the well-being of all people, including
those with jobs and those without jobs, as well as those with high
incomes and those with low incomes.

• Microeconomics focuses on the actions of individual agents within the

economy, like households, workers, and businesses.

• Macroeconomics is the branch of economics that focuses on broad

issues such as growth, unemployment, inflation, and trade balance.
Other Economic Terms
• Monetary policy - policy that involves altering the level of interest rates,
the availability of credit in the economy, and the extent of borrowing.

• Determined by a nation’s central bank

• Fiscal policy - economic policies that involve government spending and

taxes.

• Determined by a nation’s legislative body

1.3 How Economists Use
Theories and Models to
Understand
Economic Issues

• One of the most influential economists

in modern times was John Maynard
Keynes. (Credit: “John Maynard Keynes”
by IMF/Wikimedia Commons, Public
Domain)

• Keynes thought that economics teaches

you how to think, not what to think.
Economic Theories and Models
• A theory is a simplified representation of how two or more variables
interact with each other.

• A good theory is simple enough to understand, while complex enough to

capture the key features of the object or situation you are studying.

• Economists use models to test theories, but for this course we will
use the terms model and theory interchangeably.
Circular Flow
Diagram

• The circular flow diagram shows how

households and firms interact in the
goods and services market, and in the
labor market.
• The direction of the arrows shows
that in the goods and services
market, households receive goods
and services and pay firms for them.
• In the labor market, households
provide labor and receive payment
from firms through wages, salaries,
and benefits.
1.4 How Economies Can Be Organized: An Overview of Economic
Systems

• There are at least three ways that societies organize an economy:

• 1) Traditional economy - typically an agricultural economy where things are

done the same as they have always been done.

• Oldest economic system

• Used in parts of Asia, Africa, and South America
• Occupations tend to stay in the family
• What you produce is what you consume
• Little economic progress or development
An Overview of Economic Systems
• 2) Command economy - an economy where economic decisions are passed
down from government authority and where the government owns the
resources.

• Government decides what goods and services will be produced and what prices it will
charge for them.

• The government decides what methods of production to use and sets wages for
workers.

• The government provides many necessities like healthcare and education for free.
An Overview
of Economic
Systems
•(Credit: "Pyramids at Giza" by Jay
Bergesen/Flickr Creative Commons, CC
BY 2.0)
• Examples of command economy:

• Ancient Egypt
• Medieval manor life
• Communism
• Currently, Cuba and North
Korea
An Overview of Economic Systems
• 3) Market economy - an economy where
economic decisions are decentralized,
private individuals own resources, and
businesses supply goods and services
based on demand.

• Market - interaction between potential

buyers and sellers; a combination of
demand and supply.

• Private enterprise - system where private

Nothing says “market” more than The New individuals or groups of private individuals
York Stock Exchange. (Credit: work by Erik own and operate the means of
Drost/Flickr Creative Commons, CC BY 2.0)
production (resources and businesses).
Real World Economies
• Most economies in the real world are mixed. They combine elements of
command, traditional, and market systems.

• The U.S. economy is positioned toward the market-oriented end of the spectrum.

• Many countries in Europe and Latin America, while primarily market-oriented, have a
greater degree of government involvement in economic decisions than the U.S.
economy.

• China and Russia, while they have moved more in the direction of having a market-
oriented system, remain closer to the command economy end of the spectrum.
Regulations: The Rules of the Game
• There is no such thing as an absolutely free market.

• Regulations always define the “rules of the game” in the economy.

• Economies that are primarily market-oriented have fewer regulations—ideally just

enough to maintain an even playing field for participants.

• Heavily regulated economies often have underground economies (or black

markets), which are markets where the buyers and sellers make transactions
without the government’s approval.
The Rise of Globalization
• Globalization - the trend in which buying and selling in markets have increasingly
crossed national borders.

• Exports - the goods and services that a nation produces domestically and sells abroad.

• Imports - the goods and services that are produced abroad and then sold
domestically.

• Gross domestic product (GDP) - measures the size of total production in an economy.
The Global Economy

• Cargo ships are one mode of transportation for shipping goods in the global economy. (Credit:
"Cargo Ship" by Raul Valdez/Flickr Creative Commons, CC BY 2.0)

• Discussion question: What are examples of products and services in the modern economy? How
has this contributed to globalization?
Group discussion
Read the following article:
https://theweek.com/business/starbucks-coffee-low-sales-fall-from-gra
ce
Discuss in your group and present your answer on the following
questions:
1. Match the concepts learnt in the lecture and explain them in the
context of Starbucks
2. If you are the CEO/Board of directors of Starbucks, why Economics
is important to you?
3. What pieces of information or data do you need to get Starbucks
out of troubles?