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Color Presentation

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erik.canhasi
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2 views

Color Presentation

Uploaded by

erik.canhasi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to Color

• • Color plays a crucial role in design, art, and


everyday life.
• • It can influence emotions, perceptions, and
decision-making.
• • This presentation explores the basics of
color theory and its applications.
Primary Colors
• • The primary colors are red, blue, and yellow.
• • These colors cannot be created by mixing
other colors.
• • They are the foundation for creating all
other colors.
Secondary Colors
• • Secondary colors are made by mixing two
primary colors.
• • Examples include green, orange, and purple.
• • These colors add more variety to the color
spectrum.
Tertiary Colors
• • Tertiary colors are created by mixing a
primary and a secondary color.
• • Examples include red-orange and blue-
green.
• • These colors add depth to color schemes.
Warm Colors
• • Warm colors include red, orange, and
yellow.
• • They evoke feelings of warmth, energy, and
excitement.
• • Warm colors are often used in designs to
create a sense of urgency.
Cool Colors
• • Cool colors include blue, green, and purple.
• • They are calming and soothing to the eye.
• • Cool colors are commonly used in designs to
convey tranquility and professionalism.
Color Harmony
• • Color harmony refers to the pleasing
arrangement of colors.
• • Using complementary or analogous colors
can create harmony.
• • Well-balanced color schemes enhance visual
appeal.
The Psychology of Color
• • Different colors evoke different emotions
and associations.
• • For example, red is linked to passion, while
blue represents calm.
• • Marketers and designers use color
psychology to influence consumer behavior.
Color in Branding
• • Color is a key element in brand identity.
• • Successful brands carefully choose colors
that reflect their values.
• • Consistent use of color helps build brand
recognition.
Conclusion
• • Color is a powerful tool in communication
and design.
• • Understanding its theory and applications
can enhance creativity.
• • Experiment with colors to create impactful
designs.

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