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Lesson 5 Survey and Field Report

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7 views

Lesson 5 Survey and Field Report

Uploaded by

bautistavince18
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SURVEY

AND
FIELD
A survey is a general view,
examination, or description of
someone or something. It is
defined
as the collection of information
from a sample of individuals
through their responses to
questions (Check & Schutt, 2012).
A survey is a method through
which a research can be
conducted by taking opinions of
different people.
Any survey is an
effective way to collect
data or opinions of a
targeted group of
people about
an issue, occurrence,
topic, or any other
happening.
The collected information
or data can be used to
evaluate certain results
and come to a
common conclusion or
result.
It is proven to be
one of the most
effective and
trustworthy
research
methods.
MAKING OF THE
QUESTIONNAIRE
A questionnaire is a set of questions used
to gather information from individuals.

TWO MAIN OBJECTIVES OF DESIGNING A


QUESTIONNAIRE

To maximize the response rate


of the participants; and

To obtain accurate and


relevant information for the
survey
HOW TO DEVELOP A QUESTIONNAIRE

1. Define objectives

2. Select the number and type of participants for the


questionnaire

3. Develop questions that clearly communicate what you


want to know
HOW TO DEVELOP A QUESTIONNAIRE
4. Include demographic questions such as age, sex,
education, and address but it must only be limited to what
you need in your survey.

5. Place questions in logical arrangement (general to


specific, factual to abstract, easy to difficult; you may also
categorize your questions according to features or
characteristics).

6. Do pilot testing in which you test first your questionnaire


to find out if your subjects will understand the question.
CLOSE-ENDED
QUESTIONS
OPEN-ENDED QUESTIONS
INCLUDE A LIST OF
ANSWERS IN WHICH THE
PARTICIPANT CAN CHOOSE GIVE THE PARTICIPANTS
FROM. EXAMPLES ARE THE LIBERTY TO WRITE
QUESTIONS ANSWERABLE ANSWERS IN THEIR OWN
WORDS. THESE QUESTIONS
BY YES OR NO.
REQUIRE THE OPINION OF
PARTICIPANTS.
TYPES OF
SURVEY
TYPES OF
SURVEY
The Open-Ended
Survey Question
Demographic
Survey
Questions
The
dichotomous
THE survey
DICHOTOMOUS question is
SURVEY
QUESTION
generally a
"yes/no"
question.
The multiple-choice
survey questions
consists of three or
THE MULTIPLE- more exhaustive,
CHOICE mutually exclusive
categories. Multiple
SURVEY
choice questions can
QUESTIONS ask for single or
multiple answers.
Rating scale question
requires a person to
rate a product or
THE RATING brand along a well-
SCALE defined, evenly spaced
QUESTION continuum. Rating
scales are often used
to measure the
direction and intensity
of attitudes.
The Open-Ended
survey question seeks
to explore the
THE OPEN- qualitative, in-depth
ENDED SURVEY aspects of a particular
QUESTION topic or issue. It gives
a person the chance to
respond in detail.
Demographic survey
questions are an
integral part of any
survey. They are used
DEMOGRAPHIC to identify
SURVEY characteristics such as
QUESTIONS age, gender, income,
race, geographic place
of residence, number
of children, and so
forth.
CHOOSING THE SURVEY
RESEARCH METHOD
1.Online/ Email-Online Survey Research

It is one of the most popular survey research methods today.


The cost involved in online survey research is extremely
minimal and the responses gathered are highly accurate, but
the only drawback of this survey research method is that the
response rates are lower compared to the other mediums.
CHOOSING THE SURVEY
RESEARCH METHOD
2. Phone-Survey Research

It is conducted over phone can be useful in collecting data from a


larger section of the target population but there are chances that the
money invested in phone surveys will be higher than other mediums
and also that the time required will be higher.
CHOOSING THE SURVEY
RESEARCH METHOD
3. Face-to-face Survey Research

In situations where there is a complicated problem to solve, face-to-


face survey research can be conducted. The response rate of this
method is the highest, but it can be extremely expensive.
WRITING A
SURVEY REPORT
WRITING A SURVEY
REPORT
Objectives:

1.Reports are used to help make decisions or


account for actions

2.Reports use research to make recommendations


for action
HOW TO WRITE A
SUMMARY OF SURVEY
RESULTS
Use Visualizations to Write a Short
1 Show Data 2 Write the Key Facts 3 Survey Summary

Adding a chart to It is usually best Survey summaries


an introduction to write the are sometimes
really helps to survey called executive
bring it to life introduction at summaries
and adds impact the end once the because they’re
to the story you rest of the survey designed to be
want to tell. report has been quickly digested
compiled. by decision-
makers.
How to Write a Summary of Survey Results

Explain the Motivation For Put Survey Statistics in Tell the Reader What the
4 Your Survey 5 Context
6 Outcome Should Be

Make your purpose Adding numbers it is a good idea to


clear in the intro. to your make a
Clarify how you’re introduction will recommendation.
going to use the help draw the You can naturally
information to eyes of audience, add a few
target your but also explain sentences on the
audience in a what the numbers outcomes you
better way. are telling you. want to see.
Export Your Survey Result
7 Graphs

You can use them


in marketing
materials like:
Presentation slides
Infographics
Press releases
Blog posts

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