Fast Fashion
Fast Fashion
FASHION
what’s fast fashion?
Fast fashion describes
low-priced but stylish
clothing that moves
quickly from design to
retail stores to meet
trends. The collections
are often based on styles
presented at Fashion
Week runway shows or
worn by celebrities. Fast
fashion allows
mainstream consumers
to purchase a new look
at an affordable price.
Advantages
Quick to consumers: Fast
fashion enables buyers to
get the clothes they want
when they want them.
Also, it's made clothing
more affordable—and not
just any clothing, but
innovative, imaginative,
stylish clothing.
Makes clothes
affordable: Smart new
clothes and fun or
impractical items have
become available to all
consumers.
but behind the glitz and glamour, there is
a dark side, which is often hidden.
Environmental impact
The negative
environmental
impacts of fast
fashion are
multifaceted.
Why is fast fashion bad ?
Overconsumption of natural resources
It takes a lot of water to produce textile,
plus land to grow cotton and other fibres.
To make a single cotton t-shirt, 2,700 litres
of fresh water are required according to
estimates, enough to meet one person’s
drinking needs for 2.5 years.