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Organizational Direction

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12 views31 pages

Organizational Direction

Uploaded by

nyafotie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ORGANIZATIONAL DIRECTION

Formulating vision, mission, core


values, goals, objectives
Expected Learning Outcomes
The learner should be able to:
• Define organization vision, mission, core
values, goal, objective
• Discuss the importance of organization core
values, vision and mission
• Describe the process of establishing
organizational direction
VISION
Brief statement that
describes the desired
future state of the
organization

Answers the questions:


where do we want to be?
what do we want our
future to look like?
What is the importance of the vision?
• Bring managers and employees to work to a
common purpose
• Inspire action to achieve what may seem
impossible (challenge & motivate staff)
• Provide long term direction
• Give a strong identity & culture to the
organization
• Guide decision making
• Show the strategic intent of the organization
Example of a vision statement
Find out the vision of an organization of your
choice in Rwanda or elsewhere
Example of a vision statement
Mission
• A mission specifies the business or businesses
in which the firm intends to compete and the
customers it intends to serve.
• It a statement of the purpose or reason why
the organization exists
Mission
• Answer the question: why do we exist?
• Or: Why do we do what we do?
• Or: what business are we in? What business
should we be in?
• So the mission statement focuses less on what
an organization does and more on why it does
it
MISSION
• The mission should prioritize the major
stakeholders’ interests
• Who are the stakeholders?
Those affected by the organization’s performance
and who have a claim on its performance
Those who depend on an organization to
fulfill their own goals and on whom, in turn, the
organization depends
• Stakeholders have different interests and power
Organization’s stakeholders
Example of a mission statement
• Find out the mission of an organization of your
choice in Rwanda or elsewhere
Reflect on Google’s mission:
• Where, who does Google target?
• What do they actually do? (actions)
• What impact do they want to create? Or what
do they want to change for the better? Or
What difference do they want to make?
Importance of mission statement
1. Gives meaning to the daily operations
2. Helps to achieve vision
3. Defines scope of organization’s activities
4. Identify target market or consumers
5. May specify the standards of performance
and values
If an organization has a mission, does it
need a vision?
• While a vision statement is directional and
answers the question “Where will we be in
five years?” a mission statement is
foundational and states the purpose of the
school’s existence. It answers the question
“why do we do what we do?”
• “Vision statements help organizations soar.
Mission statements keep them grounded”.
Core Values
• https
://www.youtube.com/watch?v=keCwRdbwNQ
Y
Core Values
• Are statements of guiding principles, ideals or
standards of behaviour in an organization
• Core values answer the question: what do we
stand for?
• They guide behaviour and shape the group
norms and culture in an organization
Importance of values:

• Give the organization a distinct personality


• Builds healthy relationships & harmony
• Clarify and shape expected behaviour/ culture
• Guide decision making
• Helps to achieve the vision, mission, goals
• Useful in recruiting those who share the
values
• Helps deliver quality services to customers
Examples of core values
• Integrity • Fairness
• Honesty • Hard work
• Professionalism • Impartiality
• Diligence • Respect for all
These key values are cited the most by leading companies and
have the greatest impact on results.
Goals
• A goal is a broad statement of what the
organization wants to achieve.
• Answer the question: what must be
accomplished to reach our vision?
• Goals are broad and usually qualitative in
nature.
• Goals help to achieve mission and vision
Example of a goal
• Growth in sales
• Attain market leadership
• Increase profitability
Objectives
• The desired end results of a planned activity
• Are specific and have measurable indicators of
performance - should be SMART
• Help to achieve goals
• Objectives have a timeframe of one year or
less.
Example of an objective
• Increase revenue by 20% by 30th June 2020
• Reduce operation costs by 25% by 31st August
2020
Summary:
3 essential elements for success of any
company
1. Purpose – key driver of business; sustainable
vision
2. People – attract, motivate, retain, develop
talented people
3. Profits – is the ultimate goal of any
organization
Corporate vision, mission, and
values are more than just
statements and words. They should
apply to the everyday practices and
decisions of the company.
They should be:
1. Shared 2. Lived
Activity
1. Found out what a strategic plan is.
2. Search for a sample strategic plan and review
its contents (describe the contents of a
strategic plan)

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