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Sentimental Analysis

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Apurva Chaudhari
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18 views

Sentimental Analysis

Uploaded by

Apurva Chaudhari
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SHIVAJIRAO S.

JONDHLE POLYTECNIC ,
ASANGAON

SENTIMENTAL
ANALYSIS
DEPARTMENT-COMPUTER
ENGINEERING

*GROUP MEMBERS
1)RONIT D. MADHAV
2)ROHAN M. KAPOOR
3)CHIRAG M. PAREKH
INDEX
1)ABSTRACT
2)INTRODUCTION
3)LITERATURE SURVEY
4)SCOPE OF PROJECT
5)HARDWARE AND SOFTWARE
USED
6)ADVANTAGES
7)DISADVANTAGES
8)APPLICATIONS
9)FUTURE WORK
10)REFERENCES & CONCLUSION
ABSTRACT
Sentiment analysis, a pivotal component of
natural language processing, entails the
systematic assessment of textual data to
discern emotional tone. This abstract
underscores its significance in the age of
data-driven decision-making, showcasing its
diverse applications in fields like business,
marketing, and social media monitoring.
Exploring various techniques, from
traditional lexicon-based approaches to
cutting-edge deep learning models, it
underscores the significance of sentiment
analysis in understanding human sentiment
and opinions. In a constantly evolving
landscape, this field continues to offer
valuable insights, poised to shape the future
INTRODUCTION
Sentiment analysis, a subset of natural
language processing, has become a
transformative force in the digital age. In a
world where the online sphere is inundated
with a deluge of textual data, understanding
the sentiments, emotions, and opinions
embedded within this vast sea of words is of
paramount importance. Sentiment analysis,
often referred to as opinion mining, employs
algorithms and machine learning techniques to
classify text as positive, negative, or neutral.
Its applications are far-reaching, encompassing
market research, brand management,
customer service enhancement, and political
analysis. As we navigate the era of big data,
sentiment analysis stands as a bridge between
words and wisdom, enabling data-driven
LITERATURE SURVEY
• Pang, B., & Lee, L. (2008). Opinion mining and sentiment analysis. -
This paper provides a foundational overview of sentiment analysis,
discussing techniques and challenges.
• Socher, R., et al. (2013). Recursive deep models for semantic
compositionality over a sentiment treebank. - It introduces a
recursive neural network model for sentiment analysis, showing
significant improvements.
• Mikolov, T., et al. (2013). Distributed representations of words and
phrases and their compositionality. - This paper introduces the
Word2Vec model, which has been influential in sentiment analysis
through word embeddings.
• VADER: A Parsimonious Rule-based Model for Sentiment Analysis of
Social Media Text (2014). - A widely used lexicon-based approach for
sentiment analysis.
• Sarawagi, S. (2011). Text classification and named entities for
newswire articles. - Discusses text classification techniques, which
SCOPE OF PROJECT
The scope of sentiment analysis, also known as opinion mining, is
broad and continues to expand as technology and data
availability increase. Sentiment analysis has applications across
various domains and industries. Here are some key areas where
sentiment analysis has a significant scope:
1)Customer Feedback and Support:Automatically categorizing
and prioritizing customer feedback and support tickets.
Identifying customer satisfaction and dissatisfaction to improve
products and services.
2)Social Media and Influencer Marketing:Analyzing social media
posts to gauge public sentiment about events, products, or
political issues.
Selecting and measuring the impact of influencers based on
audience sentiment.
3)Sentiment-Based Recommendation Systems:Enhancing
recommendation engines by considering user sentiment and
4)Media and Content Creation:Assessing the sentiment of news
articles, blogs, and content to identify bias or public opinion.
Generating content with specific sentiment or style based on
user requirements.
5)Multilingual Sentiment Analysis:Expanding sentiment analysis
to multiple languages to serve a global audience.
Adapting models to account for cultural and linguistic differences
in sentiment expression.
The scope of sentiment analysis is continually growing as NLP
and machine learning techniques improve and more data
becomes available. This field provides valuable insights for
businesses, governments, researchers, and individuals to make
informed decisions, enhance customer experiences, and gain a
deeper understanding of public sentiment in various contexts.
HARDWARE REQUIRMENT
1)Computer: A modern computer with a multi-core CPU is essential for
running sentiment analysis software.
2)RAM: Adequate RAM is required to handle large datasets and complex
analysis.
3)GPU: For deep learning tasks, a GPU can significantly accelerate analysis,
but it's optional.
4)Storage: Sufficient storage capacity, preferably SSD, is needed for data,
software, and results.
5)Network: A stable internet connection is important, especially for web-
based sentiment analysis.
SOFTWARE REQUIRMENT
1)Programming Language: Choose a language like Python or R for analysis.
2)NLP Libraries: Use NLP libraries like NLTK or spaCy for text processing.
3)Machine Learning Tools: Employ machine learning libraries like scikit-learn
for model development.
4)Sentiment Analysis Libraries: Utilize sentiment analysis libraries such as
VADER or AFINN.
5)Data Visualization Tools: Use libraries like Matplotlib or Seaborn for
visualization.
ADVANTAGES

1)Data-Driven Insights: Provides data-driven insights into public opinion


and customer sentiment.
2)Brand Reputation Management: Helps businesses monitor and
manage their brand reputation.
3)Decision Support: Aids decision-making by identifying trends and
customer preferences.
4)Customer Service Improvement: Enhances customer service and
satisfaction by addressing concerns and feedback.
5)Competitive Intelligence: Helps businesses stay competitive by
monitoring market trends and competitor performance.
6)Risk Mitigation: Aids in risk management by identifying potential
issues and concerns early.
7)Targeted Marketing: Enables businesses to tailor marketing campaigns
to align with customer preferences and sentiment.
DISADVANTAGES

1)Ambiguity Handling: Struggles to accurately interpret ambiguous


language, slang, and sarcasm.
2)Stuructured Data: The quality of input data is crucial. Noisy or
unstructured data can result in inaccurate sentiment analysis.
3)Bias and Accuracy: Sentiment analysis models can be biased and may
not always provide accurate results
4)Cultural Variations: Challenges in understanding sentiment in different
languages and cultural contexts.
5)Data Privacy Concerns: May raise privacy issues when analyzing
personal or sensitive data.
6)Scalability: As the volume of data grows, sentiment analysis may
become computationally expensive and challenging to scale effectively.
APPLICATIONS
1. Customer Feedback and Reviews:
• Analyze customer reviews and feedback to understand the sentiment
towards products, services, or brands, helping businesses make
improvements and monitor customer satisfaction.
2. Healthcare:
• Analyze patient feedback to improve healthcare services and
understand patient satisfaction.
3. Market Research:
• Analyze market trends and consumer preferences by examining
sentiment in discussions, reviews, and opinions about specific products
or industries.
4. Brand and Reputation Management:
• Continuously track and manage the sentiment surrounding a brand or
organization in real-time, addressing issues and protecting reputation.
5. Product Development:
• Use sentiment analysis to identify user preferences and pain points,
FUTURE WORK
1)Multimodal Sentiment Analysis: Integrating multiple data sources, such as text,
Your paragraph text

images, and audio, for a more comprehensive understanding of sentiment in


multimedia content.

2)Real-Time Sentiment Analysis: Enhancing the ability to analyze sentiment in


real-time, allowing businesses to respond to customer feedback and market
trends more effectively. t

3)Cross-Lingual Sentiment Analysis: Developing models and techniques to


analyze sentiment in multiple languages, accounting for linguistic

4)Sarcasm and Irony Detection: Developing improved methods for recognizing


and interpreting sarcasm and irony in textual data.

5)Industry-Specific Solutions: Tailoring sentiment analysis to specific industries,


REFERENCES
https://
chat.openai.com/
https://
www.google.com/
https://
en.wikipedia.org/

CONCLUSION
In conclusion, sentiment analysis is a powerful tool for
understanding and leveraging the emotions and opinions
expressed in textual data. Its applications span various
industries, from business and marketing to social media and
beyond. As sentiment analysis evolves, addressing challenges
like context and ethical considerations, it promises to play an
increasingly pivotal role in data-driven decision-making,
ultimately enhancing customer experiences, brand reputation,
THANK YOU
DO YOU HAVE ANY
QUESTIONS?

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