Planning
Planning
Manish Kumar
1
Contents
Nature
Types of plans
Objectives
Decision Making
Types of planning
Hierarchy of plans
Prakhyath Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 2
Planning (also called forethought) is the process of
“If you don't know where you are going, how can you
goals.
Planning is a primary function
Planning is all-pervasive
approach to planning.
Aim would be to achieve efficiency and effectiveness while
level plans.
supportive.
Planning is futuristic
prepare Prakhyath
for it.Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 8
Importance and Purpose of Planning
Planning provides direction
activities of an organization.
Planning minimizes risk and uncertainty
decision-making.
Planning reduces overlapping and wastage of efforts
world.
Planning facilitates control
quantitative
Prakhyathtechniques and operations
Rai, Asst. Professor, Department research.
of ISE, SCEM, Mangaluru-575007 15
Step 5: To formulate derivative plans
Management has to formulate derivative plans or
mistakesPrakhyath
and Rai,
avoiding them in future.
Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 17
Planning Premises
Planning premises are assumptions of future market
planning.
To establish planning premises means to forecast future
premises
and methods.
External premises
External premises are those factors which exist outside the
measurable in nature.
Intangible premises
Intangible premises are those which are abstract and non-
quantifiable in nature.
For Example, company image, brand loyalty, political situation
Controllable premises
Controllable premises are those factors which are said to be
Semi-controllable premises
Controllable premises are those which management has
partial control.
For Example, workers attitude and efficiency, firms pricing
Plans
Objectives Programmes
Policies Schedules
Strategies Projects
Procedures Budgets
Methods Rules
same meaning.
Objectives are goals or end-points towards which all business
right balance.
activities of an organization.
Provide strong basis for determining policies, procedures,
people.
Help in achieving personal goals.
Prakhyath Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 30
Policies
Policies are guidelines set up by the company for managerial
decision making.
‘A policy is a verbal, written or implied overall guide setting
a course of action
a commitment of resources
timing concern.
Strategy is a unified and critical plan of action to achieve a
goal
Prakhyath Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 32
Strategies Cont.
A Strategy is a master plan for moving the organization
For Example;
Strategy for wining an approval in the board meeting.
In written form
Flexible
For Example;
analysis.
For Example;
Method Prakhyath
employed Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007
for distracting the professor. 36
Rules
Rules are standard guidelines which specify what is good and
For Example;
program.
Projects are individual portions of a general program which
program.
Prakhyath Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 40
Budgets
A Budget is a written plan of future activities of the company
in monetary terms.
Budgets are managerial tools for planning, programming, and
For Example;
Sales Budget
Production Budget
Advertising Budget
Prakhyath Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 41
Budgets Cont.
General features of budget are:
It is prepared in advance.
be an action or an opinion.
Implement the
Decision
Prakhyath Rai, Asst. Professor, Department of ISE, SCEM, Mangaluru-575007 45
Decision Making Process
To define the problem and parameters influencing it
can be framed.
Evaluate all alternatives – Selecting the course of action
Organizational Goals