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Lesson 2 Media in The Digital Age 2

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Lesson 2 Media in The Digital Age 2

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heroorosa
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© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Lesson 2 – Media in the

Digital Age
Prof. Kyle Aris Dayvid D. Roño
Digital Age
It refers to the current period of human history where
digital technologies, including computers, the internet,
and mobile devices, dominate the production,
distribution, and consumption of information. This era
began in the late 20th century and continues to evolve
with the advancement of new technologies.
Traditional vs. Digital
Media
Traditional Media
• Includes newspapers, television, radio, and print
publications. These are generally one-way
communication platforms where information flows from
the creator to the audience.
Digital Media
• Refers to content that is produced, distributed, and
consumed using digital devices such as smartphones,
tablets, and computers. It includes social media,
websites, online videos, podcasts, and blogs, enabling
two-way interaction between creators and consumers.
TRADITIONAL DIGITAL

One-way communication Two-way communication

Limited audience reach Global audience reach

Static Content Interactive and dynamic content

Controlled by a few corporations Decentralized, anyone can publish

Scheduled Programming On-demand content


Characteristics of Media in the Digital Age
Interactivity
• Users are not passive consumers
but can engage, respond, and
create content themselves.
Multimedia
• Digital media integrates text,
images, video, and audio, making
the content more engaging.
Real-Time Communication
• News and information can be shared instantly. Different
platforms allow live updates, and livestreaming services
give real-time access to events as they happen.
On-demand Access
• Consumers can access media content anytime,
anywhere, as long as they have an internet connection.
User-generated Content
• Ordinary people can create
and distribute content without
the need for traditional media
outlets.
Group Activity
Group 1 - Create an interactive skit demonstrating the
characteristics of digital media, ensure that each
characteristic is clearly illustrated through their
interactions and examples.

Group 2 – Perform a role-play showing how digital media


has influenced areas such as education, politics,
business, and daily life.
Group 3 – Conduct a panel discussion where each
member takes on a different role. Each person will share
their perspectives on how digital media has impacted
their field or daily life.

Group 4 – Create a 2-stanza poem highlighting the role of


digital media in empowering individuals to share their
voice and creativity with a global audience.

Group 5 - Produce a short talkshow episode that


demonstrates how multimedia and on-demand services
engage users differently from traditional media.
Criteria
Content Mastery - 30
Creativity- 30
Delivery- 30
Overall Impact- 10
TOTAL 100

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