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Intercultural Communication and Modern Society

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357 views11 pages

Intercultural Communication and Modern Society

Uploaded by

pallavkundu06
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INTERCULTURAL

COMMUNICATION AND MODERN


SOCIETY

NAME: PALLAV KUNDU


SUBJECT: ENGLISH AND PROFESSIONAL
COMMUNICATION
PAPER CODE: AECC 101
BBA 1 st sem
ORIGINS
 The field of intercultural communication originated in the
1950s with the publication of Edward T. Hall's book The
Silent Language. Hall's work was influenced by the Culture
and Personality School of Anthropology at Columbia
University, Freudian psychoanalysis, and the Sapir-Whorf
school of structural linguistics.
 The International Communication Association (ICA),
the Speech Communication Association, and the National
Communication Association (NCA) all established
divisions for intercultural communication.
DEFINiTION
 Intercultural communication is a discipline
that studies communication across different
cultures and social groups, or how culture affects
communication. It describes the wide range of
communication processes and problems that
naturally appear within an organization or social
context made up of individuals from different
religious, social, ethnic, and educational
backgrounds.
TYPES OF INTERCULTURAL
COMMUNICATIONS:
1. CROSS CULTURAL COMMUNICATION:
Cross-cultural communication is the study of how
people from different cultures communicate with
each other, and how to improve communication
across cultural divides. It involves recognizing
and respecting differences and similarities
between cultures, and using verbal and nonverbal
communication skills to effectively engage with
others.
TYPES OF INTERCULTURAL
COMMUNICATIONS:
2. INTERCULTURAL COMMUNICATION: The
capacity to communicate with people from
diverse cultures is referred to as intercultural
communication. Interacting effectively across
cultural lines requires perseverance and
sensitivity to one another's differences. This
encompasses language skills, customs, ways of
thinking, social norms, and habits.
TYPES OF INTERCULTURAL
COMMUNICATIONS:
3. ORGANIZATIONAL COMMUNICATION:
Intercultural communication in an
organization is the exchange of ideas and
information between people from different
cultural backgrounds. It's important for
fostering a positive work environment,
promoting collaboration, and achieving
overall success.
BENEFITS OF INTERCULTURAL
COMMUNICATION
1.SELF AWARENESS: Intercultural communication
can help raise awareness of our own cultural identity
and background.
 2.GLOBAL COMPETITIVENESS: Training employees
to be sensitive to global perspectives can help a company's
growth when entering the international market.
 3. BUILDING RELATIONSHIP: Intercultural
communication skills can help build genuine, sustainable
relationships with people from other countries.
 4. ADAPTIBILITY: Being adaptable is crucial in an
intercultural workplace, where there may be different
expectations, processes, and ideas than you're used to.
IMPROVING OF INTERCULTURAL
COMMUNICATION SKILLS:
 1. AQUIRE CULTURAL KNOWLEDGE: Educating
yourself on the fundamentals of intercultural communication,
such as language and gestures, is just as important as
expanding your knowledge of the world’s diverse cultures.
 2. SPEAK TO PEOPLE: In-depth conversations with people
about their backgrounds and the culture shock they may have
felt upon arriving in your country can yield a great deal of
valuable knowledge and perspective.
 3.WATCHING INTERNATIONAL SHOWS: international
films in their original language proves far more
rewarding than enduring subpar English dubs. It’s akin
to embarking on a sensory journey, where the cadence
of speech, the inflections, and the expressions hold the
essence of the culture itself.
INTERCULTURAL COMMUNICATION
IN MODERN SOCIETY
IMPACTS OF INTERCULTURAL COMMUNICATION:
1. Globalization: As businesses expand internationally,
effective intercultural communication becomes essential for
collaboration, negotiation, and building relationships across
cultures.
2. Cultural Awareness: Exposure to diverse cultures fosters
understanding and appreciation of different perspectives,
which can reduce stereotypes and prejudice.
3. Social Cohesion: In multicultural societies, effective
communication helps bridge divides, promoting social
harmony and cooperation among different ethnic and
cultural groups.
4. Education: Intercultural communication enhances
educational experiences by integrating diverse viewpoints
and encouraging critical thinking.
INTERCULTURAL COMMUNICATION
IN MODERN SOCIETY
IMPACTS OF INTERCULTURAL COMMUNICATION:
5. Conflict Resolution: Understanding cultural
differences can aid in resolving conflicts, as it
allows for more empathetic and effective dialogue.
6. Technology and Media: The rise of social media
and digital communication has amplified
intercultural exchanges, allowing for real-time
interactions across the globe.
7. Workplace Diversity: Companies that prioritize
intercultural communication benefit from diverse
teams, leading to increased creativity, innovation,
and market insights.
THANKYOU

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