Planning for

growth
Present by: Kyaw Kyaw Naing
 Introduction

My name is Kyaw Kyaw Naing. First of all,

today’s presentation will tell about how
the company i have chosen has developed
and become successful.
 Company profile
● In 2015, He was first
introduced eye wear frame
and optical lens to market.
● His store also houses
Yangon's main store.
● After 7years he open a new
store in Mandalay at capital
mall.
Ansoff matrix

• Developing access to new markets may involve geographically

expanding inside Mandalay or to neighboring cities where
there is a need for spectacles but no competition.
PESTEL

Political
• The unstable political environment in Mandalay might have an impact on corporate operations.
• Keep current with local business rules, import taxes, health and safety regulations, and negotiate
potential corruption and bureaucratic obstacles.
Economic
• An rise in disposable income drives up the demand for eyewear.
• Keep an eye on currency rate swings and inflation rates because they have an effect on pricing
policies and expenses.
Social
• Tailor your product offers to various customer segments and income brackets.
• Reduce eye strain from more screen time and living in cities by educating customers about vision
care to raise demand.
Technological
• Stay up to date with developments in optical technology to provide superior products.
• Create your online storefront and leverage digital marketing to attract consumers and
increase brand awareness.
Legal
• Obtain the licenses and permits that are needed.
• Maintaining legal and moral operations requires adhering to labor laws and rules
pertaining to consumer protection.
Environmental
• Provide environmentally friendly eyewear options and put waste management
techniques into action.
• Use energy-saving techniques to save operating expenses and draw in ecologically
conscientious clients.
Porter’s fives forces
Threat of new Entrants: Medium
• Due to obstacles including supplier relationships, acquiring premium retail
sites, and initial financial commitment, there is a moderate probability of new
rivals.
• In order to prevent competitors from taking advantage of lax restrictions,
cultivate brand loyalty, provide outstanding customer service, and develop
distinctive value propositions.

Bargaining Power of Suppliers: Low to Moderate

• Major suppliers have the power to influence terms and prices; their level of
bargaining power varies.
• Reduce by looking into regional vendors, expanding your supplier base,
establishing confidence, and making large purchases.
 Bargaining Power of buyers: Low to Moderate
• Buyers' sensitivity to price and abundance of
options give them significant bargaining leverage.
• Fight with superior customer support, a large
assortment of products, affordable prices, loyalty
plans, and customized services.

Industry Rivalry: High

• Price wars and increased marketing expenses may
result from fierce competition from both domestic and
international brands.
• Make a statement with your carefully considered
product choices, first-rate customer service, unique
brand identity, and focused marketing tactics.

Threat of Substitute Products: Moderate to High

• Risk of substitutions such as internet retailers, laser eye surgery, and contact
lenses is moderate to high.
• counter by presenting these options, improving the in-store environment, and
giving professional services like consultations and eye exams.
Competitor analysis
Win Myitter optics Shades by American
• strong local presence, Vision
personalized service, and an • Excellent products with a
extensive eyewear variety. strong sense of brand
• Buyers on a tight budget may be awareness.
turned off by premium prices. • High costs and restricted
local accessibility.
Marketing strategies
Market research

Primary research
• Focus groups,
interviews, surveys
Secondary research
• Data collection
method
• Benefits
STP marketing
Geographic
SEGEMENTATION
• extend into the Mandalay market while continuing to be
Demographic active in Yangon; they are cities with greater demand
and purchasing power.
• Factors such as age, gender, family
size, income, education, and
occupation are included in the
demographic division.
• The target markets are as follows: Psychographic
middle-aged (41–60) people who
need high-quality reading glasses; • understands consumer motivations and preferences by
young adults (15–24) who want concentrating on lifestyle, beliefs, attitudes, and
affordable style; youngsters (5–14) personality factors.
who need durable eyewear; and
seniors (60+) who value comfort. The
income levels of these target markets Behavioral
span from affordable to premium • Sorts clients based on how often they buy, how
tastes. they use the product, and what benefits they are
looking for; provides first-time purchasers with
informational materials and loyalty programs,
and frequent customers with new collections.
 Positioning
Targeting
• Look out for to students (15–24) who require Highlight high-end and designer eyewear for
reasonably priced, fashionable eyeglasses for clients who value style, as well as expert eye
studying and screen time, as well as young exams, individualized fittings, consultations for
professionals (25–40) who are fashion-forward, specific eye care issues, and reasonably priced
tech-savvy, and appreciate convenience and options for families and students.
individualized attention.
4P marketing mix
Product
• Eyeglasses
• Sunglasses
Price
• priced between 40,000 MMK and 200,000 MMK and higher.
Place
• opened in Mandalay Capital Mall
Promotion
• Social media platforms like Facebook, and
Tiktok
• Myanmar traditional period and end of the
year.
Organization charts
Roles and Responsibilities

The store manager

• supervises employees, keeps an eye on inventory, supervises daily operations, and quickly
resolves customer concerns.

Sales and Customer service manager

• Manages sales team to meet targets and provide superior customer service; includes educating
staff on product knowledge, sales strategies, and customer service abilities.
Inventory and supply chain manager
• maintains ideal stock levels to satisfy customer demand, puts in place systems to
keep an eye on and manage inventory, and uses data analysis to predict demand
and adjust stock levels.
Marketing manager
• Plans events, in-store promotions, and community outreach projects. Manages
digital marketing initiatives (social media, email marketing, online advertising).
Creates and implements marketing strategies.
The Finance and Accounts Manager
• Ensures compliance with internal and financial regulations by supervising financial
reporting, forecasting, budgeting, payroll, accounts payable and receivable, and
financial transactions.
FINANCIAL STRATEGIES
1 year cost forecast for Win Myitter OPtics

Monthly costs Total costs

MMK MMK
Purchases 4,000,000 44,700,000
Salaries & wages 6,500,000 780,000,000
Rent 5,000,000 60,000,000
Utilities bills 900,000 10,800,000
Decoration 20,000,000 20,000,000
Fittings 5,000,000 5,000,000
Air-Con 6,200,000 6,200,000
wifi 50,000 50,000
Uniform 1,000,000 1,000,000
Commercial tax (5%) 2,857,143 34,285,714
Telephone bills 100,000 1,200,000
Computer 7,000,000 7,000,000
wifi Bills 80,000 960,000
Transportation charges 250,000 3,000,000
CCTV 1,000,000 1,000,000
Stationery 100,000 375,000
Advertising 5,000,000 9,600,000
Transaction fees (POS system) 400,000 3,700,000
Overdraft charges 23,468,592

Total Cash Outflow 263,402,122

 Income Statement for Win Myitter Optics (Year 3)
MMK MMK

Sales (B2C) 840,000,000

1,008,000,0
Income Statement for Win Myitter Optics (Year 1) Sales (B2B) 168,000,000 00
MMK MMK Income Statement for Win Myitter Optics (Year 2)
Sales (B2C) 600,000,000 MMK MMK (48,000,000
Sales (B2B) 120,000,000 720,000,000 Sales (B2C) 720,000,000 Commercial tax (5%) )
Commercial tax (5%) (34,285,714)
Sales (B2B) 144,000,000 864,000,000
685,714,286 960,000,000
Commercial tax (5%) (41,142,857)
Less; Cost of Sales
822,857,143 Less; Cost of Sales
Opening stock -
Less; Cost of Sales Opening stock 700,000
Purchases 44,700,000
(-)Closing stock 44,700,000 Opening stock - Purchases 66,000,000
Gross Profit 641,014,286 Purchases 540,000,000 (-)Closing stock 700,000 67,400,000
(-)Expenses (-)Closing stock - 540,000,000
Salaries & Wages 78,000,000 Gross Profit 282,857,143 Gross Profit 892,600,000
Rent 60,000,000 (-)Expenses (-)Expenses
Utilities Bills 10,800,000 Salaries & Wages 78,000,000 Salaries & Wages 84,000,000
Uniform 500,000 Rent 66,000,000
Rent 66,000,000
Telephone Bills 1,200,000 Utilities Bills 10,800,000
Internet Bills 960,000 Utilities Bills 10,800,000
Telephone Bills 1,200,000
Transportation charges 3,000,000 Telephone Bills 1,200,000
Internet Bills 1,730,000
Stationery 375,000 Wifi Bills 960,000
Transportation charges 2,560,000
Advertising 9,600,000 Transportation charges 3,000,000
Stationery 300,000
Overdraft charges -23,468,592
Advertising 1,200,000 Stationery 300,000
Transaction fees (POS system) 3,700,000
Uniform 450,000 Advertising 700,000
Provision for depreciation of fixed assets 8,170,000 152,836,408
Net Profit 488,177,878 Provision for depreciation of fixed assets 44,640,000 206,880,000 Depreciation of fixed
Net Profit 75,977,143 assets 22,320,000 189,280,000

Net Profit 703,320,000

Conclusion