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BSC MCD Final

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100 views

BSC MCD Final

Uploaded by

apexpredator3306
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Balanced Scorecard: A

Strategic Framework
Application to McDonald's for
Competitive Growth
Your Name and Date
Introduction to the Balanced
Scorecard
• Strategic Alignment and Measurement: The Balanced Scorecard (BSC)
translates an organization’s vision and strategy into clear objectives,
aligning all parts of the business toward shared goals.
• Comprehensive Performance Evaluation: BSC assesses performance
across four perspectives—Financial, Customer, Internal Processes, and
Learning & Growth—providing a holistic view that combines financial and
operational metrics for continuous improvement.

Areas of Interest Definition


Four Key Perspectives of the
Balanced Scorecard
• Financial Perspective: Tracks financial performance to ensure profitability
and economic growth.
• Customer Perspective: Focuses on customer satisfaction, loyalty, and
market reach.
• Internal Business Processes: Aims to improve operational efficiency and
quality control.
• Learning and Growth: Enhances employee development and innovation
for long-term success.

Areas of Interest Areas of Interest


Application of The BSC on the case study of
Mcdonald's
• McDonald’s uses the Balanced Scorecard to align its global
strategy, focusing on financial growth, customer satisfaction,
operational efficiency, and innovation. This approach has
strengthened its brand recognition and competitive edge
across diverse markets worldwide.

Application
Financial Perspective – McDonald's
• Objective: Drive revenue growth and ensure profitability
across global markets.
• Key Metrics:
• Sales growth from market expansion and menu innovation.
• Operating margins achieved through supply chain
optimization and cost control.

Financial Statements
Customer Perspective –
McDonald's
• Objective: Enhance customer satisfaction and brand loyalty by
understanding and meeting diverse consumer needs across global
markets.
• Key Metrics:
• Customer satisfaction scores and feedback ratings collected through
surveys and digital platforms.
• Market share growth driven by localized menu offerings and innovative
service options, such as mobile ordering and delivery services.

Example on how to apply The


BSC on the case study of MCD
Internal Business Processes –
McDonald's
• Objective: Optimize operational efficiency and maintain quality standards
across all outlets to enhance service delivery.
• Key Metrics:
• Process efficiency metrics such as order accuracy and speed of service,
measured through customer feedback and operational audits.
• Implementation of standardized procedures and best practices that
ensure consistency in food preparation and service, leading to reduced
operational costs and improved customer experiences.

Example on how to apply The


BSC on the case study of MCD
Learning and Growth – McDonald's
• Objective: Foster a culture of continuous improvement and innovation
among employees to drive long-term growth.
• Key Metrics:
• Employee training and development programs participation rates,
focusing on leadership askills and customer service excellence.
• Innovation metrics, such as the number of new products introduced and
the success rate of these launches, reflecting the organization's ability to
adapt to changing consumer preferences.

Example on how to apply The


BSC on the case study of MCD
Result
• The Balanced Scorecard helps McDonald’s sustain a strategic competitive
advantage by aligning performance metrics with business goals. This
approach enhances decision-making, boosts customer satisfaction,
optimizes internal processes, and fosters innovation, ensuring McDonald’s
remains a leader in the global fast-food market.

Example-The result on applying


The BSC on the case study of
MCD
Conclusion
• In conclusion, this presentation has
showcased how McDonald's effectively utilizes
the Balanced Scorecard to enhance its
strategic management. By focusing on key
areas such as financial performance, customer
satisfaction, and innovation, McDonald's has
solidified its position as a long-term leader in
the fast-food industry.

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