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Data Analysis and Visualization Uncovering Insights

data analysis ppt

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suprotikpanja
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2 views

Data Analysis and Visualization Uncovering Insights

data analysis ppt

Uploaded by

suprotikpanja
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Analysis and

Visualization:
Uncovering
Insights
This presentation explores the power of data analysis and
visualization to reveal hidden patterns and drive informed
decisions. We will delve into a real-world case study, showcasing
how we transformed raw data into actionable insights.
Agenda
1 Project Recap 2 Problem Statement
A brief overview of the Defining the specific
project's goals and challenge we aimed to
objectives. address.

3 The Analytics Team 4 Process


Introducing the A step-by-step breakdown
individuals who drove this of the data analysis
analysis. journey.
Project Recap
Goal Objective
Improve customer Analyze customer data to
satisfaction and retention identify key drivers of
by understanding customer satisfaction and areas for
behavior and preferences. improvement.

Scope
Focus on customer feedback, purchase history, and website
interactions.
Problem Statement
Despite a positive customer experience, our client noticed a
decline in customer loyalty. The challenge was to uncover the root
cause of this decline and identify areas for improvement.
The Analytics Team
Andrew Fleming Marcus Rompton Your Name

Chief Technical Architect Senior Principal Data Analyst


Andrew Fleming, Chief
Technical Architect
Andrew provided strategic direction, ensuring alignment with the
client's needs and technical feasibility. His expertise in data
architecture guided the team's approach to data collection and
integration.
Marcus Rompton, Senior Principal
Marcus provided deep analytical insights and expertise in statistical modeling. His guidance ensured the rigor and
reliability of our findings.
Data Collection and Preparation
Data Acquisition Data Transformation
Collecting customer feedback surveys, website logs, and Preprocessing data, including encoding categorical variables
purchase transaction data. and scaling numerical features.

1 2 3

Data Cleaning
Addressing inconsistencies and missing values to ensure data
quality.
Exploratory Data Analysis
Descriptive Statistics Exploring key metrics like
average customer satisfaction
scores and purchase
frequency.
Trend Analysis Identifying patterns in
customer behavior over time,
such as seasonal fluctuations
or trends in product
preferences.
Correlation Analysis Uncovering relationships
between different variables,
such as the connection
between customer satisfaction
and purchase value.
Visualization Techniques
Bar Charts
Visualizing the distribution of categorical variables,
such as customer demographics or product
categories.

Line Graphs
Depicting trends and patterns over time, such as
changes in customer satisfaction scores or website
traffic.

Scatter Plots
Exploring the relationships between numerical
variables, such as the correlation between customer
age and purchase amount.

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