Unit 1 TC IIIrd Sem
Unit 1 TC IIIrd Sem
Fundamentals
of Technical
Communication
Presentation By-
Anshu Singh
Contents
To understand the role of communication in business, it is first essential to note how much
communication business requires.
Communication is a means by which
i) behavior is modified
ii) change is effected
iii) information is made productive
iv) goals are achieved
“COMMUNICATION IS THE KEY”
Look around and you will find people involved in several activities, which involve
– Informal conversations
– Meetings
– Presentations
– Phone calls
– Tele-conferencing
– Video-conferencing
– Gossiping
– Net surfing
– Chatting and so on….
Defining communication
– The word communication is derived from the Latin word Communicare which means “to
share or to participate”.
– It includes both the act of communicating as well as the message to be communicated.
– “Communication is a process of sharing information”. The word process suggests that
communication exists as a flow through a sequence or series of steps.
Some definitions of Communication
– Social activity – it involves the effort of people to get in touch with one another and to
make them understood. The process by which people attempt to share meaning and relate
to one another is a social activity.
– The same holds true for business communication. It involves the effort of people to get in
touch with one another and to make them understood. The process by which people
attempt to share meaning and relate to one another is, thus, a social activity.
Communication is a dynamic
Counseling – Seniors counsel the subordinate staff from time to time whenever they face
some difficulty at their work place.
2) Verbal communication is not that spontaneous. 2) Non-verbal communication is comes spontaneously. Ex- we do
not plan to cry when we are angry or blush when we are ashamed.
It comes naturally
3) Verbal message may deceive. 3) Non-verbal cues establish the speaker’s honesty. Action speaks
louder than words.
4) Verbal communication is central to official/ formal relationships. 4) Non-verbal communication is central to interpersonal relations
because non-verbal cuesare generally important in emotional
communication.
5) ------ 5) Non-verbal signals are generally used to support the oral verbal
communication.
Process of communication
The process of communication can be described with the help of a cycle known as the
communication cycle.
Communication Process / Stages of
Communication / Communication
Cycle
As we know, communication is a dynamic interactive process. It consists of five
steps, that is:
1) Ideation
2) Encoding
3) Transmission
4) Decoding
5) Feed back / Response
UNDERSTANDING
RECEIVER
DECODING
RECEPTION
USE OF CHANNEL TO FEEDBACK
TRANSMIT MESSAGE
ENCODING
SENDER
THOUGHT
Sender has an Sender
Messages
idea Converts the Receiver
Travels over
idea idea into decodes Receiver
the channel
words message Responds
Sender
Receiver
Communication Process / Stages of Communication /
Communication Cycle
1) Ideation:
– Process of communication begins with ideation which refers to the formation of idea or selection of
message. It consist of 'what ‘ communication and is concerned with the content the specific message
to be presented . The scope of ideation is generally determined by the sender’s :
1. Knowledge
2. Experience
3. Abilities
4. Purpose of communication
5. Context of the communicative situation
Messages generally have two kinds of content
Logical – Such messages consist of factual information.
Emotional – Such messages consist of feelings and emotions.
Encoding:
It is the second step in communication. It is the process of changing the information into some form
of logical and coded message. It involves –
a) Selecting a language
– Selecting the right language is essential for effective coding, verbal messages need a common
language code, which can be easily decoded by the receiver.
– It refers to the flow of message over the chosen channel. It involves choosing the
– Decoding is the process of converting a message into thoughts. It is important to note that
it is the message that is transferred, as meaning can not be transferred from one person to
another. The receiver has to assign meaning to a message in order to understand it. The
process of decoding involves interpretation and analysis of a message. Decoding involves
reading and understanding of the written communication and listening and understanding
of the oral communication.
Feed back / Response
– Response is the last stage in the communication process. It is the action or reaction of the
receiver to the message. Response is the key to communication. It helps the sender know
that that message was received and understood.
NOISE
– Noise is a variety of sound. It means any unwanted sound. Sounds, particularly loud ones,
that disturb people or make it difficult to hear wanted sounds, are noise.
– For example, conversations of other people may be called noise by people not involved in
any of them; any unwanted sound such as dogs barking, neighbours playing loud music,
road traffic sounds, or a distant aircraft in quiet countryside, are noise.
Types of Noise:
– Physical Noise
Sometimes the biggest impediment to clear communication is everyday environmental noise.
This can include loud passersby, music (think talking over a band at a concert), traffic or
children playing. Even a simple phone ringing can distract a listener so that she cannot fully
focus on a conversation. Other physical conditions that can hinder communication are
physical illness, being under the influence of drugs or alcohol, or being tired.
– Semantic Noise
Semantic noise affects communication when people communicate from different playing
fields. In other words, they are working from different understandings, such as different
primary languages, dialects or basic cultural characteristics. Poor handwriting and using
slang can also be semantic noises that complicate effective communication.
– Psychological Noise
Psychological noise can be more difficult to define in a particular situation, as the mental
makeup of every person is different. This type of noise includes concepts like prejudices,
narrow-mindedness and personal bias. Communication can also be difficult if a person is
feeling very emotional -- anger, sadness and even joy can affect how much someone can pay
attention to a conversation or lecture.
Importance of communication
1. Builds trust
4. Directs the flow of information for guidance (downward communication) as well as for
suggestions (upward).
6. Free exchange of information and ideas which promotes scientific temper and
maintenance of professional relations.
Flow of
communication/channels of
communication
An organization is a group of people associated for business, political, professional, religious, social,
or other purposes. Its activities require human beings to interact and react, that is, to communicate.
They exchange information, ideas, plans, order needed supplies and make decisions, rules,
proposals, contracts, and agreements. All these activities require one skill, that is communication.
So we can say that communication is the "Lifeline" of every organization.
Flow Of Communication
– On the basis of business activities communication is divided into two types in an organization.
They are
1. Internal-operational
2. External-operational
– Internal-operational is divided into four types:-
1. Downward Flow – From higher authority to lower
2. Upward Flow- From lower to higher
3. Horizontal/ Lateral Flow – At the same level
4. Diagonal Flow – Between different departments
Channels of Communication
Flow of Communication
Formal Informal
Downwa horizont
Upward Diagonal
rd al Grapevine
Downward Communication
– Single Strand
– Gossip Chain
– Probability Chain
– Cluster Chain
Single Strand Chain
– The single strand chain involves the passing of information through a line of
persons to the ultimate recipient. In the figure, the person A tells B, who tells C,
who tells D, and so on, till the information has reached most of the persons
involved or concerned.
Gossip Chain
C F
Clust A
er
Grapevin
e
channels
carry
informati
on Creates a
The rapidly. sense of
grapevine unity
is a among
suppleme ADVA the
nt NTAGE employee
s
S
Serves as
an Feedback
emotional obtained
supportiv is quick
e value
6
Advantages and Disadvantages of Grapevine
ADVANTAGES DISADVANTAGES
In general Grapevine is – If information from grapevine is blindly accepted –
1) Reveal some degree of error.
1) Not expensive. 2) Harmful incase it is baseless or imaginary.
2) Rapid. 3) Incomplete information, which may lead to
3) Multidirectional. misunderstanding.
4) A measure of public opinion. 4) Not reliable, as nobody takes the responsibility for
5) If carefully cultivated, is capable of resolving it.
conflicts. 5) At times, cause damage to the organization
6) Promotes unity and solidarity. because of its excessive swiftness.
7) Serves as an outlet for anxieties, worries,
frustration, etc.
8) Voluntary and unforced
Barriers to
Communication
Barriers to Communication
– Communication is one of the most common and essential human activities. Perfect
communication takes place when the receiver understands the message exactly in the way
the sender intends. Quite often miscommunication arises due to one barrier or the other.
Barrier or problems can arise at any stage of the communication.
What is a Barrier ?
Different people have their different views. We all know the story of six blind men of Burma, who visited an
elephant and their description of the elephant on returning from the venture. The elephant is perceived by
each man as a fan, a rope, a wall, a sword, a snake, and a tree. None of the blind men is wrong, as the part of
the elephant body touched by each man was compared with various objects. This is how an individual
perceives reality.
Similarly, individuals in an organization also perceive situations in different ways. Let us take the case of an
argument between two individuals. If you are close to one of them, you are likely to be biased. You may
perceive your friend’s arguments as correct, and hence, may not be able to appreciate his opponent’s point of
view. It is all a matter of perception. The best way to overcome this barrier is to take a wider view of the
issue.
Differing backgrounds
No two persons have a similar background. People vary in terms of their education,
culture, language, environment, age, financial status, etc. Our background plays a
significant role in how we interpret a message. At times, something not
experienced by you earlier will be difficult to interpret or appreciate. Think of a
discussion where somebody talks about his mountaineering expedition experience.
Those people who have had the experience of trekking may be able to appreciate
the talk, but others who have not trekked before may not find it interesting at all.
To overcome this barrier one should know the background of his audience
and use the information accordingly to deliver his message effectively
Wrong inferences
To draw wrong conclusion about something without knowing the facts can also
lead to communication barrier. For example, you have planned a trip with some of
your friends, suddenly one of your friends could not make the trip, you draw the
conclusion that he has not come due to studies, but the fact is that he had taken ill.
Impervious (inflexible/Block)
categories
In general we react positively to information only if it is in consonance own views and
attitudes. Conversely, when we receive information that does not
conform (match) to our personal views, habits and attitudes, or appears
unfavorable to us; we tend to react negatively or even disbelieve. Rejection,
distortion and avoidance are three common, undesirable and negative reactions to
unfavorable information.
People who are very rigid in their opinions and are not ready to accept any
view which is different from their own, fall into impervious categories. Such
closed minded people face problem in communicating effectively and are known
as misoneists.
Categorical thinking
People who feel that they ‘know it all’ are called pansophists. This type of thinking exists among
people who feel that they know everything about a particular subject and therefore refuse to
accept any further information on that topic. For example,in a General Body meeting of your
organization, you are to be briefed about the annual budget. However, you do not pay attention
because you feel you have already been briefed about it by your secretary the previous day.
Later you propose that new vehicles have to be bought. Imagine your embarrassment when you
realize that the topic was discussed and a decision had already been taken in the general body
meeting. This type of thinking can pose a major barrier leading to a failure in communication. In
such instances, the receivers refuse information because of their ‘know-it-all’ attitude.
HOW TO OVERCOME –
1. Don’t be judgmental about the speaker
2. Be empathetic. Try to understand others.
3. Do not assume anything.
4. Stick to the subject
5. Listen and accept others.
Interpersonal Barriers
Interpersonal barriers creep in as a result of the limitations in the communication
skills of the encoder or decoder, or both. In addition, they may also occur because
of some disturbance in the channel. If two people are involved in communication,
the traits that distinguish them as individuals can be the root cause of a
communication problem. The most common reasons for interpersonal barriers are
Interpersonal Barriers
Noise
Limited vocabulary
Inadequate vocabulary can be a major hindrance in communication. At times your
pen falters, or your tongue fumbles as you search for the exact word or phrase. In
your communication, the meanings of your words should be absolutely clear to the
receiver. During your speech if you are at a loss for words, your communication
will be ineffective, and you will leave a poor impression on the audience. On the
other hand, if you have a varied and substantial vocabulary, you can create an
indelible impression on your listeners.
Also remember that merely having a good vocabulary is of no use unless the
communicator knows how to use it. Therefore, one should make constant efforts to
increase one’s vocabulary by regularly reading a variety of books and listening to
native speakers of the language.
Incongruity of Verbal and
Non-verbal Messages
Inappropriateness between verbal and non-verbal messages also causes barrier in communication. Imagine a situation
where your CEO introduces a newly recruited middle-level manager to other employees. In a small speech, he conveys the
message that he is very delighted to have the new manager appointed in his office. However, his face expression shows just
the opposite of what he is saying. The stark difference between the verbal and non-verbal aspects of his communication
leaves his listeners feeling confused and puzzled. A communicator should acclimatize himself to the communication
environment, think from the angle of the listener, and then communicate. it is important to remember that physical
appearance can have a great impact on any kind of conversation. Guidelines to improve physical appearance are as
follows:
Dress according to the occasion
Wear neat and clean clothes
Choose an appropriate hairstyle
Wear clean and polished shoes.
Emotional Outburst
Emotions are integral part of every human being. A moderate level of emotional
involvement intensifies communication. However, excessive emotional
involvement can be an obstacle in communication. For example, extreme anger can
create such an emotionally charged environment that rational discussion is just not
possible. Positive emotions like happiness and excitement also interfere in
communication, but to a lesser extent than negative feelings.
Very often people react negatively. Depending on their nature and situation,
this negative reaction may either be classified as hostile or defensive. Hostility can
be considered as a move to counter-attack the threat, whereas defensiveness is
resistance to it. Both occur in situations where the receiver of the message
perceives some kind of threat. Both these responses have an extremely negative
impact on the communication. Messages are either misinterpreted, ignored, or
overreacted to by people displaying such behaviour. Those who witness such
behaviour are most likely to lower their opinion about the sender of such messages.
Communication Selectivity
If you are the receiver in a communication process, and you pay attention only to a
part of the message, you are imposing a barrier known as communication
selectivity. You do this because you are interested only in that part of the message
which may be of use to you. In such a situation, the sender is not at fault. It is the
receiver who breaks the flow of communication.
Cultural Variations
Effective communication with people of different cultures is challenging.
Communication failure may occur when sender and receiver belong to different
cultures. The sender encodes a message with some meaning but the receiver who
belongs to other culture, decodes some other meaning.
Cultures provide people with different ways of thinking, seeing, hearing, and
interpreting the world. Thus the same words can mean different things to people
from different cultures, even when they talk the "same" language. When the
languages are different, and translation has to be used to communicate, the
potential for misunderstandings further increases
Poor Listening Skills
A common obstacle to communication is poor listening skills. The various
distractions that hinder listening can be emotional disturbances, indifference,
aggressiveness and wandering attention.
Sometimes, an individual is so occupied in his own thoughts and worries
that he is unable to concentrate on listening. If a superior goes on shifting the
papers on his desk while listening to his subordinate, without making eye contact
with the latter, he pays divided attention to the speaker’s message. This divided
attention adversely affects the superior – subordinate relationship, besides
distorting the communication
Noise
Noise interferes greatly in the transmission of signals. Noise is any
unwanted signal which acts as a hindrance in the flow of communication. It is not
necessarily limited to cacophony, but can also occur in visual, audio-visual, written
and physical forms. All these forms of noise communicate irrelevant matter which
may allay the receiver’s interest in the message, even irritate him.
Technical or physical noise refers to the din (sound) of machines, the blare
of music from a stereo system, or other such sounds which make the task of the
listener difficult. Human noise can be experienced when, for instance, employees
gather for a meeting and a member arrives late distracting everybody’s attention.
Disturbance in telephone lines is also an example of technical noise
HOW TO OVERCOME –
Use of Inappropriate
Fear of Superiors media
Too many Transfer Stations
The more links there are in a communication chain, the greater are the chances of
communication failure. The message gets distorted at each link not only because of
poor listening or lack of concentration, but also because of several other reasons.
Some employees may filter out a part of the message which they consider
unimportant. Whatever the reasons for filtering or distorting the message, having
too many transfer stations is always a deterrent to effective communication and
should be avoided. Transfer stations do serve a purpose, but having too many of
them proves counterproductive.
Fear of Superiors
In rigid structured organizations, fear of the superiors prevents subordinates from
speaking frankly. An employee may not be pleased with the way his boss works
but is unable to put his point across because of losing the good will of his boss. As
a supervisor, it is essential to create an environment which enables people to speak
freely. An open environment is conducive to increasing the confidence and good
will of a communicator. To avoid speaking directly to their boss, some employees
may either shun all communication with their superiors or, at the other extreme,
present all the information that they have. This is because they feel that they would
be viewed in unfavourable light if they left out some vital information. In written
communication, this results in bulky reports where essential information gets
clubbed with unimportant details. Such unfocussed messages result in a lot of time
waste. Such practices need to be eliminated by superiors to ensure that
communication flows effectively in their organizations. Moreover, by encouraging
active participation from their subordinates, senior officers pave the way for more
ideas, resources and solutions to come forth from their juniors.
Negative tendencies
Many organizations create work groups. While some groups are formed according
to the demands of the task, such as accomplishing a particular project, many other
small groups are also formed for recreational, social, or community purposes.
These groups may be formal or informal, and generally consist of people who
share similar values, attitudes, opinions, beliefs, and behaviour. Nevertheless, on
some occasions, it is possible to have communication barrier due to a conflict of
ideas between members and non-members of a group. Such conflicts pave the way
for negative tendencies in an organization. Once these negative tendencies
develop, they create barrier in inter-personal communication.
However, good managers can take advantage of these situations by
considering these groups not as troublemakers, but as reinforcers of the
organization’s objectives and values. Experienced administrators can even make
these groups organize orientation sessions for new recruits, thereby projecting the
corporate image.
Use of Inappropriate Media
Some of the common media used in organizations are graphs and charts,
telephones, facsimile machines, boards, e-mail, telephones, films and slides,
computer presentations, teleconferencing, and video conferencing. While choosing
the medium you should keep in mind the advantages, disadvantages and potential
barriers to communication before sending a message, you should consider the
following factors while choosing a medium:
Time
Cost
Type of message
Intended audience
Usually, a mix of media is best for effective communication. For example, a
telephone call to book an order, followed by a confirmatory letter ensures that
there is no possible misunderstanding of the message
HOW TO OVERCOME –
Physical gestures or certain noises like crying in anger, weeping or laughing may help a person
to communicate some of his feelings, just as a little baby weeps when he is hungry. In both the
above examples communication takes place without words. But man needs some means of
linguistic communication in order to express his fine ideas and emotions.
Man invented language which helps him to communicate and converse with different
sorts of people. Today it has become an important tool of socialization as well as of trade and
commerce.
Communication is the soul of our life. We need it to survive and effective communication is
made possible with the help of language. Language employs a combination of words to
communicate ideas in a meaningful way.
Characteristics of Language.
Language is Artificial
Language is Restricted
Language is Abstract
Language is Recursive
Language is Social
Displacement
Language is Arbitrary (Illogical
or random)
– Language is arbitrary (illogical) in the sense that there is no inherent relation between
the words of a language and their meanings or the ideas conveyed by them. There is no
reason why a female adult human being be called a woman in English, aurat in Urdu,
Zen in Persian and Femine in French. The choice of a word selected to mean a particular
thing or idea is purely arbitrary but once a word is selected for a particular reference, it
comes to stay as such. It may be noted that had language not been arbitrary, there
would have been only one language in the world.
Language is Artificial (Manmade)
Language is created by people. It did not exist in isolation or outside the minds of people. It is
created by humans based on their needs.
Language is Social:
Language is a set of conventional communicative signals used by humans for communication in
a community. Language in this sense is a possession of a social group, comprising an
indispensable set of rules which permits its members to relate to each other, to interact with each
other, to co-operate with each other; it is a social institution. Language exists in society; it is a
means of nourishing and developing culture and establishing human relations.
Displacement
- This means that the speaker can talk about things which are not present, either spatially or
temporally. For example, human language allows speakers to talk about the past and the future,
as well as the present. Speakers can also talk about things that are physically distant (such as
other countries, the moon, etc.). They can even refer to things and events that do not actually
exist (they are not present in reality) such as the Easter Bunny, the Earth having an emperor, etc.
Features/Style
of
communicatio
n
Features of technical
writing
– Accuracy
– Brevity
– Clarity
– Objectivity
– Impersonal Language
Accuracy
– Brevity is the quality of being brief but comprehensive in expression i.e. giving
maximum information in minimum number of words. Brevity can be achieved by
avoiding wordiness and repetition. Wordiness results from the desire to impress the reader
and repetition results from the desire to be forceful
Checklist for brevity
a) Avoid repetition
b) Avoid using wordy phrases and expressions
c) Do not include unnecessary details
d) Avoid exaggerations
e) Use active voice
f) Use jargons
g) Revise your document thoroughly in order to make it concise.
Clarity
– Clarity is the quality of being unambiguous and easily understood. It is achieved when
the communicator has communicated his or her meaning to the reader or the listener.
Clarity can be achieved by using direct language, specific and concrete words and clear
expressions.
Checklist for achieving clarity