MIDTERM PERIOD

MARKETING AND
BUSINESS
DEVELOPMENT
MODULE 3:
MARKETING
 Marketing Architectural
Services
 Developing Marketing
Strategy
MARKETING AND BUSINESS
DEVELOPMENT
 Qualifications
 Proposals and Interviews

MODULE 4: BUSINESS
DEVELOPMENT:
 Public Relations and
Communications
Networking and Business
Development
 The Business
Development Process
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS  Marketing for Architectural firms is not about budgets or the number of
DEVELOPMENT people involved. In reality, it boils down to choosing smart strategies and
making them work. And these strategies aim at so much more than
MODULE 3: displaying advertising messages to as many people as possible. For to get
MARKETING new customers in big numbers and on a regular basis, architectural firms
 Marketing Architectural need first to educate prospects, gain their trust and build a relationship.
Services
 Developing Marketing  Finding these platforms and choosing the right way to connect with prospects
Strategy is no easy deal. It requires testing marketing channels and efforts, tracking
 Qualifications their performance and calculating the return on investment – quite a
commitment, but a fruitful one.
Proposals and Interviews

MODULE 4: BUSINESS  5 WAYS TO GET NEW CLIENTS

DEVELOPMENT:
 Public Relations and 1. SOCIAL MEDIA MARKETING
Communications 2. RAISE PORTFOLIO FINDABILITY AND IMPACT
Networking and Business 3. ADVERTISE WITH BLOG
Development 4. PARTICIPATE IN EVENTS
 The Business 5. USE EMAIL MARKETING
Development Process
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS  5 WAYS TO GET NEW CLIENTS
DEVELOPMENT
1. SOCIAL MEDIA MARKETING
MODULE 3:  With social media, marketing for architectural firms
MARKETING becomes more powerful and subtle than ever. For
 Marketing Architectural these networks allow Architects to introduce
Services themselves to the market, build a relationship with the
 Developing Marketing audience, share their work, and target prospects with
Strategy relevant ads. All that internationally!
 Qualifications  Which brings us to the real power of social media
Proposals and Interviews marketing: the ability to communicate with prospects
at different awareness levels. Advertising campaigns
MODULE 4: BUSINESS usually attract people who are looking for architectural
DEVELOPMENT: services, missing on those who don’t have a project
 Public Relations and yet but are planning a construction or renovation in
Communications the near future. And social media marketing allows
Networking and Business architectural firms to connect with the latter group
Development and build a relationship. And when the time comes,
 The Business the choice is obvious.
Development Process  The strategy is definitely worth consideration. So here
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS
DEVELOPMENT
MODULE 3:
MARKETING
 Marketing Architectural
Services
 Developing Marketing
Strategy
 Qualifications
Proposals and Interviews

MODULE 4: BUSINESS 1) FACEBOOK FOR BUILDING A COMMUNITY

DEVELOPMENT: The network is a goldmine with its 2.32 billion monthly
 Public Relations and active users and incredible targeting options, including
Communications such criteria as age, gender, parental status, interests,
Networking and Business and more. Architectural firms can build a community
Development there and gain people’s trust by providing valuable
 The Business information. As for the advertising options, Facebook
Development Process has a range of ads formats to meet the needs of any
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS
2) INSTAGRAM
DEVELOPMENT As a website focused mostly on images, it’s an excellent
MODULE 3: choice for conveying the visual impact of architectural
solutions. For the same reason, it requires that all the
MARKETING imagery, videos, and 3D animations look impeccable. In
 Marketing Architectural fact, nothing less than “gorgeous” will do in such fierce
Services visual competition.
 Developing Marketing The unique feature of Instagram is that it allows for
Strategy more lively and informal communication. Architectural
 Qualifications firms can use the network to showcase their portfolios,
Proposals and Interviews start discussions and even speak from the construction
sites through Stories.
MODULE 4: BUSINESS
DEVELOPMENT: 3) YOUTUBE
 Public Relations and Being the second largest search engine, Youtube is the
Communications first choice for video marketing. For this is the place
Networking and Business where 1.9 billion monthly active users come for new
Development ideas, inspiration, and advice. Moreover, videos and
 The Business architectural animations allow targeting prospects at
different awareness stages – by highlighting the
Development Process
competitive edge of the company, taking viewers to the
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS
4) HOUZZ
DEVELOPMENT The platform is a perfect place for architectural firms to
MODULE 3: build authority, share knowledge, show off portfolios
and engage with the audience. Which is quite
MARKETING considerable: Houzz counts 40 million users and has 25
 Marketing Architectural unique monthly visitors. For prospects, the platform
Services serves as entertainment and a shopping case. For while
 Developing Marketing looking for inspiration, people can add pictures of
Strategy goods and projects into their ideabooks, make
 Qualifications purchases or even contact the architectural firm who
Proposals and Interviews worked on the inspiring project the viewer saw.

MODULE 4: BUSINESS 5) LINKEDIN

DEVELOPMENT: Marketing for architectural firms should definitely
 Public Relations and include a presence on Linkedin. The platform caters to a
Communications promising audience of 590 million users, with 40 million
Networking and Business people being decision makers in their companies and 61
Development million – senior-level influencers. Which means that a
 The Business professionally filled profile with an appealing portfolio,
plus systematic networking efforts can help to land
Development Process
major architectural projects.
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS
2. RAISE PORTFOLIO FINDABILITY AND
DEVELOPMENT IMPACT
MODULE 3:
MARKETING
 Marketing Architectural
Services
 Developing Marketing
Strategy
 Qualifications
Proposals and Interviews
 When someone needs products or services, he or she
MODULE 4: BUSINESS
just looks for them in the search engine of their
DEVELOPMENT: preference – Google, Bing or Yahoo. Naturally, the sites
 Public Relations and on the first 3 positions will be the ones the prospects
Communications will contact. In fact, according to MOZ, the top 3
Networking and Business positions in Google’s search results account for a
Development whopping 55% of organic clicks, with the #1 spot alone
 The Business netting over 30%. Hence the importance of search
Development Process engines ranking for successful marketing for
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS
DEVELOPMENT  Paid search is a fast way to achieve that. They get the
ad to the top, as well as help to drive consistent and
MODULE 3: relevant traffic to the site thus improving its rankings.
MARKETING But that’s not the end of the story. Once the ads are
 Marketing Architectural out there bringing clients, it’s time to make sure the
Services pages they lead to actually sell.
 Developing Marketing
 The basic requirements to the page are that it clearly
Strategy
 Qualifications state the offer, list its benefits, present social proof and
have a clear call to action. None of this will matter,
Proposals and Interviews
however, without a good portfolio. The latter should
MODULE 4: BUSINESS look professional, have a sufficient number of entries
and present the project in a visually appealing manner.
DEVELOPMENT: And if the construction isn’t over yet, so there aren’t
 Public Relations and
any photos, cgi will save the day. Photoreal marketing
Communications visuals made for the project will do just fine. 3D
Networking and Business renderings or architectural animations for presentation
Development will capture attention and serve as excellent proof of
 The Business expertise.
Development Process
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS 3. ADVERTISE WITH BLOG
DEVELOPMENT
 Much like social
MODULE 3: media, a blog is an
MARKETING excellent way to
 Marketing Architectural communicate with
Services people who aren’t
 Developing Marketing ready to order yet
but are already
Strategy
 Qualifications considering their
options. Moreover,
Proposals and Interviews
blogging has some
MODULE 4: BUSINESS heavy benefits to
enhance marketing
DEVELOPMENT: for architectural
 Public Relations and  It allows to collect emails from subscribers for
firms:
Communications further nurturing;
Networking and Business  Well-optimized and relevant articles boost
Development website rankings;
 The Business  The articles and videos may serve as sales,
Development Process marketing, and advertising materials. firms can
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS  Blogs give Architects a wide range of means to deliver
DEVELOPMENT valuable content to the audience and deploy their
creativity. The latter is another advantage – for
MODULE 3: blogging can be fun. It gives Architects an opportunity
to build a reputation and try themselves at writing,
MARKETING
video blogging and hone public speaking skills.
 Marketing Architectural
Alternatively, architectural firms can hire
Services
 Developing Marketing  Alternatively, architectural firms can hire someone to
Strategy take care of everything and just track results.
 Qualifications Whichever the case, here are some of the most
practical blog formats to experiment with:
Proposals and Interviews
 Case studies presenting previous projects and
MODULE 4: BUSINESS showing how an Architect handles a certain type of
DEVELOPMENT: challenge – like the lack of space or light;
 Public Relations and  “How to”- articles helping customers to solve a
Communications problem, like finding a contractor or picking a color
Networking and Business for the living room;
 The lists of interesting tips or facts;
Development
 Useful resources that could help customers at a
 The Business
certain task. For instance, the links to the websites
Development Process
with inspiration or to shops selling vintage
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS 4. PARTICIPATE IN EVENTS
DEVELOPMENT  Another great type of
MODULE 3: marketing for
Architectural firms is to
MARKETING go out there and speak
 Marketing Architectural at conferences and
Services tradeshows. By giving
 Developing Marketing the audience valuable
Strategy information, the
 Qualifications Architect can both
Proposals and Interviews raise brand-awareness
and acquire new
MODULE 4: BUSINESS customers. Moreover,
 To get the same benefits, architectural firms may
DEVELOPMENT: or in email.
organize webinars on their own. This allows them to
 Public Relations and
avoid travel costs, and still communicate with
Communications prospects – bring value, raise brand awareness, build
Networking and Business trust and boost brand awareness. Moreover, in order
Development to participate in a webinar, the customers will have to
 The Business leave their email addresses, which can be further
Development Process used for a nurture marketing campaign.
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS 5. USE EMAIL MARKETING
DEVELOPMENT  Email marketing for
MODULE 3: architectural firms is
an effective way to get
MARKETING new clients and
 Marketing Architectural
lucrative projects.
Services According to
 Developing Marketing ReachMail, welcome
Strategy emails raise revenue
 Qualifications by
make320%. Furthermore,
a request through email spend 138% more
Proposals and Interviews clients who
than those who don’t receive email offers.
Architectural firms can collect the emails addresses
MODULE 4: BUSINESS using webinars, blogs, white papers, tests or free
DEVELOPMENT: consultations. With the prospects’ consent, one can
 Public Relations and send them personal letters, and in this way, start
Communications communication and lead potential clients down the
Networking and Business funnel.
Development
 The Business
Development Process
MIDTERM PERIOD
MARKETING AND  MARKETING ARCHITECTURAL SERVICES
BUSINESS  Bringing value is essential when it comes to email
DEVELOPMENT marketing for architectural firms. Merely sending
advertisements will annoy readers and make them
MODULE 3: unsubscribe, so it’s vital to speak about topics that will
be of interest to prospects. So once the compelling
MARKETING
content strategy is planned, it’s time to create a
 Marketing Architectural
welcome letter that would induce readers to subscribe
Services for the news. This letter should welcome readers and
 Developing Marketing tell them what to expect from this email – listing all the
Strategy benefits the letters will bring them. Naturally,
 Qualifications commercial messages will figure among these letters.
Proposals and Interviews  Marketing for architectural firms depends on choosing
MODULE 4: BUSINESS the right channels and using them to build relationships
with clients. Social media, email, paid search ads, SEO
DEVELOPMENT: and public events are all excellent means to use in
 Public Relations and
order to do just that and to lead prospects down the
Communications sales funnel, toward a collaboration.
Networking and Business  And interactive visuals are what can make all the
Development difference and help the Architect stand out. Want to go
 The Business further and literally mesmerize customers with your
Development Process visuals?
Reference: Then contact us for 3D animation services – and
https://cgiflythrough.com/blog/marketing-for-architectural-firms
MIDTERM PERIOD  DEVELOPING MARKETING STRATEGY
MARKETING AND
BUSINESS  BUSINESS STRATEGY: A PRIMER FOR
DEVELOPMENT ARCHITECTS

MODULE 3:  As organizations enhance their architecture competency,

MARKETING architects will come to play a more and more active role
 Marketing Architectural in the strategy setting process, in addition to the crucial
Services the role they already play in business strategy
 Developing Marketing implementation. However, strategy is not part of the
curriculum of the average computer science program, nor
Strategy
 Qualifications is it a competency that organizations necessarily foster
in the technical community. In this primer, our goal is to
Proposals and Interviews provide you with a “strategy for the intelligent”
MODULE 4: BUSINESS introduction to state-of-the-art business strategy
thinking and models. Our aim is to help you develop the
DEVELOPMENT: language, sensibilities, and tools that will enable you to
 Public Relations and quickly position yourself to make a useful contribution to
Communications the strategy process.
Networking and Business
Development  We pay attention to this competency because it is
 The Business emerging as a critical avenue for competitive distinction.
Development Process The trend has been for technology to become more
MIDTERM PERIOD  DEVELOPING MARKETING STRATEGY
MARKETING AND
BUSINESS At the same time, technology is complex and fast
moving enough
DEVELOPMENT that it requires its own kind of attention, and it falls to
the architects
MODULE 3:
to bring this insight to the strategy table. With this
MARKETING foundation in the
 Marketing Architectural formulation of the business strategy, architects can also
Services be a more
 Developing Marketing effective bridge between business strategy and the
Strategy technical
 Qualifications strategy that implements it.
Proposals and Interviews  As an architect at any level, you have a role to play in the
strategy process at that level, from product strategy to
MODULE 4: BUSINESS platform and portfolio strategy to business strategy (
DEVELOPMENT: Malan and Bredemeyer, 2002). This gives you an
 Public Relations and opportunity to learn about strategy, just as your peers in
Communications management learn about strategy, from the product up.
Networking and Business In this primer, however, we focus on business strategy,
Development and the most direct relevance is for enterprise architects
 The Business (IT background) and chief architects (product
Development Process development background).
MIDTERM PERIOD  QUALIFICATIONS, PROPOSALS AND INTERVIEWS
MARKETING AND
BUSINESS  REQUEST FOR QUALIFICATIONS VS. REQUEST
DEVELOPMENT FOR PROPOSAL
MODULE 3: Request for proposal (RFP) and request for quote (RFQ)
aid in
MARKETING decision-making when procuring products or services.
 Marketing Architectural
Explore the
Services need for requests during the procurement process, and
 Developing Marketing learn the
Strategy similarities and differences between RFP and RFQ.
 Qualifications
 Proposals and Interviews  WHAT'S A REQUEST FOR QUALIFICATIONS?
MODULE 4: BUSINESS  Do you want the most qualified person for the job? Of
DEVELOPMENT: course you do! That's what an RFQ is all about. It
 Public Relations and approaches the selection process for an open job by
Communications making sure only the best of the best have an opportunity
Networking and Business to later submit a proposal for the work.
Development  An RFQ is similar to a screening process. If you were
 The Business hiring individuals for an empty role, it would be like
Development Process looking over all of the resumes submitted and narrowing
MIDTERM PERIOD  QUALIFICATIONS, PROPOSALS AND INTERVIEWS
MARKETING AND
BUSINESS  Typically, an RFQ precedes an RFP because it establishes a
DEVELOPMENT pool of vendors eligible to submit a bid to do the work.
Inside an RFQ, you might find a vendor's skills, abilities,
MODULE 3: and relevant prior jobs, but it does not include any details
MARKETING on how the work would be performed or what the charges
 Marketing Architectural might be.
Services  Using an RFQ means you're looking for the most qualified
 Developing Marketing candidates to perform the work. While some projects may
Strategy then move on and negotiate pricing and terms with the
 Qualifications most qualified candidate, other projects may use RFQs to
 Proposals and Interviews determine who is then eligible to submit a Request for
Proposal.
MODULE 4: BUSINESS
DEVELOPMENT:  WHAT'S A REQUEST FOR PROPOSAL?
 Public Relations and  A Request for Proposal, or RFP, is where the ''fine print'' of
Communications a deal, if you will, is determined. An RFP explains the work
Networking and Business that is needed and the requirements of the project and
Development then ''requests'' that interested bidders submit their plan
 The Business for the work, estimate of costs, and other details relevant
Development Process to the project such as the company's history and its
MIDTERM PERIOD  QUALIFICATIONS, PROPOSALS AND INTERVIEWS
MARKETING AND
BUSINESS  While an RFQ determines a vendor's qualifications, an
DEVELOPMENT RFP solicits proposals by vendors interested in
performing the work. An RFP may come after an RFQ but
MODULE 3: will not come before it. Sometimes, an RFP stands alone
MARKETING without a need or requirement for an RFQ.
 Marketing Architectural REFERENCE: Stephen Meyer-Instructors/Bachelor in Business Administration/01/21/2022
Services 
 Developing Marketing
THE ARCHITECTURAL PROPOSAL INTERVIEW
Strategy  When you’ve reached the stage in your project where
 Qualifications you’ve received architectural design proposals from all
 Proposals and Interviews the firms on your shortlist, it’s now time to schedule
interviews with each firm. If you’re someone who is
MODULE 4: BUSINESS going through this process for the first time, you may
not know what questions to ask or how to decide which
DEVELOPMENT:
 Public Relations and architect is the best fit.
Communications  To help, we’ve put together a list of questions we
Networking and Business recommend you ask during the interviews:
Development
 What sets you apart from other architects who have
 The Business
similar experience and a similar portfolio?
Development Process
MIDTERM PERIOD  QUALIFICATIONS, PROPOSALS AND INTERVIEWS
MARKETING AND
BUSINESS  Which people from your firm will I be working with on
a daily basis?
DEVELOPMENT  What do you think are the most important things for
MODULE 3: me to consider about my project?
 How many phases will the project be divided into,
MARKETING and what does each phase entail?
 Marketing Architectural  How disruptive will construction be during each
Services phase? What can my neighbors expect?
 Developing Marketing  Will I be expected to work directly with the
Strategy contractor on a daily basis?
 Qualifications Proposals  Can you give me an itemized list of everything that’s
and Interviews included in your fee?
 If we change certain elements of my project after we
MODULE 4: BUSINESS begin, how will this impact my budget?
DEVELOPMENT:  What is your firm’s track record for completing
 Public Relations and projects on time and within budget?
Communications
Networking and Business
Development
 The Business
Development Process
MIDTERM PERIOD  QUALIFICATIONS, PROPOSALS AND INTERVIEWS
MARKETING AND
BUSINESS  If your project will be focused on sustainable design and
you’re choosing architects based on their “green”
DEVELOPMENT expertise, you’ll want to ask the following questions:
MODULE 3:
 Can you show me previous sustainable projects
MARKETING you’ve built?
 Marketing Architectural  How do you plan to integrate sustainable design
Services strategies into my project?
 Developing Marketing  How will you decide which sustainable design
Strategy strategies are best to use for my project, and how
 Qualifications Proposals have you used these strategies in the past?
and Interviews  How will the sustainable elements of my project
impact the budget and the timeline?
MODULE 4: BUSINESS
DEVELOPMENT:
 Public Relations and
Communications
Networking and Business
Development
 The Business
REFERENCE: Stephen Meyer-Instructors/Bachelor in Business Administration/01/21/2022
Development Process
MODULE 3 QUIZ 10/13/22 3:30-6:30

1. 5 Ways To Get New Clients (5 Points)

1. Social Media Marketing-
2. Raise Portfolio Findability And Impact
3. Advertise with Blog
4. Participate in Events
5. Use Email Marketing
2. Discuss Breifly The Difference Between The Request For Qualifications Vs. Request For Proposal
(10 Points)

3. Among the social media marketing platforms available, like Facebook, Instagram, Youtube, Houzz
and Linkedin, which platform do you think is the best to reach right people or companies who are
considered decision makers? (10 points)
MIDTERM PERIOD
MARKETING AND
BUSINESS
DEVELOPMENT
MODULE 3:
MARKETING
 Marketing Architectural
Services
 Developing Marketing

BUSINESS DEVELOPMENT
Strategy
 Qualifications
 Proposals and Interviews

MODULE 4: BUSINESS
DEVELOPMENT:
 Public Relations and
Communications
Networking and Business
Development
 The Business
Development Process
MIDTERM PERIOD  PUBLIC RELATIONS AND COMMUNICATIONS
MARKETING AND
BUSINESS NETWORKING AND BUSINESS DEVELOPMENT
DEVELOPMENT  PUBLIC RELATIONS STRATEGIES FOR YOUR
ARCHITECTURAL FIRM
MODULE 3:
MARKETING  Running a successful architectural firm requires more
 Marketing Architectural than simply constructing a great business plan and hiring
Services highly skilled individuals. It all comes down to attracting
 Developing Marketing the right clients. By investing in a solid marketing
strategy that allows you to establish a strong presence
Strategy
 Qualifications in the architectural industry, you will be able to rub
shoulders with more high-paying clients.
 Proposals and Interviews
 Establishing a PR strategy that goes hand in hand with
MODULE 4: BUSINESS your marketing plan is crucial. It will ensure that your
DEVELOPMENT: architectural firm makes a great first impression on
 Public Relations and prospective clients.
Communications
Networking and Business
Development
 The Business
Development Process
MIDTERM PERIOD  PUBLIC RELATIONS AND COMMUNICATIONS
MARKETING AND
BUSINESS NETWORKING AND BUSINESS DEVELOPMENT
DEVELOPMENT  4 PR STRATEGIES FOR ARCHITECTURAL FIRMS

MODULE 3: Here are 4 proven PR strategies that can help put your
MARKETING architectural
 Marketing Architectural firm on the map.
Services
 Developing Marketing  ESTABLISH A STRONG PRESENCE
Strategy  In order to really be noticed, you have to be present on
 Qualifications
the right platforms. You also need to target the right
 Proposals and Interviews
people through a myriad of advertising strategies.
MODULE 4: BUSINESS  A great website is a good starting point. But, to stand
DEVELOPMENT: out from your competitors, you also have to invest in
 Public Relations and social media, blogs, newsletters, and print publications.
Communications
Networking and Business  Aside from utilizing all the platforms available to you,
Development you have to be willing to get up close and personal with
 The Business the brand’s history and story. This means that you have
Development Process to communicate with your audience in a way that
MIDTERM PERIOD  PUBLIC RELATIONS AND COMMUNICATIONS
MARKETING AND
BUSINESS NETWORKING AND BUSINESS DEVELOPMENT
DEVELOPMENT  The way you think about architecture might not be the
same as how your clients think about it. So, you need to
MODULE 3: have a great PR strategy in place that caters to your
MARKETING clients’ needs and tells your unique story in the right
 Marketing Architectural way. This will help you to attract and retain the right
Services people.
 Developing Marketing
 The key is to position your company as the forerunner or
Strategy
 Qualifications thought-leader in the architectural industry. Although all
your clients may differ, in the end, they all need the same
 Proposals and Interviews
thing. They need to know that they have hired the best
MODULE 4: BUSINESS architectural firm in the business. With a great presence
in the industry, you can convince them of that and more.
DEVELOPMENT:
 Public Relations and  INVEST IN A GREAT PHOTOGRAPHER
Communications
Networking and Business  The architectural industry is a very visual industry.
Development Because of this, you should have someone on hand that
 The Business can showcase what your firm has achieved thus far.
Development Process
MIDTERM PERIOD  PUBLIC RELATIONS AND COMMUNICATIONS
MARKETING AND
BUSINESS NETWORKING AND BUSINESS DEVELOPMENT
DEVELOPMENT  By hiring a great photographer, you will have great visual
material to present at meetings, gatherings, and
MODULE 3: networking events. What’s more, you’ll have a great
MARKETING visual aid that tells your story for you. In other words,
 Marketing Architectural this allows you to show people how great your work is –
Services not just tell them.
 Developing Marketing
 Not only can a great photographer bring in new clients,
Strategy
 Qualifications but it can also help with digital marketing on various
platforms. At the end of the day, this financial
 Proposals and Interviews
investment will pay for itself – especially if you hire a
MODULE 4: BUSINESS seasoned professional that has been working in the
architectural industry for years.
DEVELOPMENT:
 Public Relations and  A great PR agency may be able to connect you with the
Communications right photographer so you can show everyone why they
Networking and Business should hire your firm.
Development
 The Business
Development Process
MIDTERM PERIOD  PUBLIC RELATIONS AND COMMUNICATIONS
MARKETING AND
BUSINESS NETWORKING AND BUSINESS DEVELOPMENT
DEVELOPMENT  NETWORKING IS KEY

MODULE 3:  A lot of times, skilled individuals in the architectural

MARKETING industry know a lot about the technical side of the work.
 Marketing Architectural But, they may not know how to convey that information
Services in an interesting or articulate way.
 Developing Marketing
 Your PR strategy should definitely include lots of
Strategy
 Qualifications opportunities to communicate with the community.
However, in order to do this effectively, you should invest
 Proposals and Interviews
in some public speaking training.
MODULE 4: BUSINESS  More often than not, people want to engage with you
DEVELOPMENT: face-to-face and hear what you have been up to straight
 Public Relations and from the horse’s mouth. This can be done during
Communications speaking arrangements, media opportunities, or when
Networking and Business pitching ideas for potential new clients.
Development
 The Business  By conveying an idea or past project in an alluring way,
Development Process you can halve the time needed to network and still land
MIDTERM PERIOD  PUBLIC RELATIONS AND COMMUNICATIONS
MARKETING AND
BUSINESS NETWORKING AND BUSINESS DEVELOPMENT
DEVELOPMENT  MEDIA MINDSET
MODULE 3:  Investing in traditional and digital media coverage
MARKETING couldn’t be more important in the digital era. Whether
 Marketing Architectural you want to invest in print, magazine, website, or blog
Services coverage, it could all lend more credibility to your firm.
 Developing Marketing
Strategy  You should also try to get on people’s mailing lists so
 Qualifications potential clients are constantly reminded of what you
 Proposals and Interviews have to offer.

MODULE 4: BUSINESS  Remember, coverage online has a longer shelf life than
DEVELOPMENT: print publications and can also be shared with other
 Public Relations and people. When it comes down to it, there are a lot of
Communications options to choose from. So, you should try and invest in
the media platforms that your client demographic most
Networking and Business
enjoys and engages with.
Development
 The Business
Development Process
MIDTERM PERIOD  PUBLIC RELATIONS AND COMMUNICATIONS
MARKETING AND
BUSINESS NETWORKING AND BUSINESS DEVELOPMENT
DEVELOPMENT
 FINAL THOUGHTS
MODULE 3:
MARKETING No two PR strategies will look the same – even if the
 Marketing Architectural strategy caters to the same type of business. In the end,
Services knowing your unique architectural business and your
 Developing Marketing potential client pool really well will help you to better
strategize around key business opportunities.
Strategy
 Qualifications Sharing is caring!
 Proposals and Interviews

MODULE 4: BUSINESS
DEVELOPMENT:
 Public Relations and
Communications
Networking and Business
Development Reference:
 The Business Leeza Hoyt The Hoyt Organization-Public Relations Strategies For Your Architectural Firm
Development Process
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND
BUSINESS Business Development Strategies for Architects
DEVELOPMENT To build a successful architecture practice, try to research
all that a firm does to draw in new clients and hold existing
MODULE 3: ones. An essential way to deal with showcasing and
MARKETING business advancement empowers a firm to apportion
 Marketing Architectural assets to help exercises that serve the development of the
practices.
Services
 Developing Marketing Business Development is something you can (and ought to)
Strategy do each day, do in little bites. It’s not something you do in
 Qualifications alarm. Get your task materials coordinated, get your
 Proposals and Interviews marketing house ordered, update your site.

MODULE 4: BUSINESS  DISTINGUISH YOUR CLIENT

DEVELOPMENT: Glance through your new work and figure out which tasks
 Public Relations and best:
Communications • Show off your company’s qualities
Networking and Business • Are the most productive and satisfying
Development • Suit your future development plans
 The Business
From that point, you can concentrate your advertising and
Development Process effort endeavors toward those drives. For example, in case
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND  ARCHITECTURE AND BUSINESS DEVELOPMENT
BUSINESS
Architecture is both the interaction and result of designing,
DEVELOPMENT planning, and developing buildings or some other
MODULE 3: structures. Architecture works in the material type of
structures are frequently seen as cultural images and as
MARKETING artwork. Throughout the long term, the field of
 Marketing Architectural architectural construction has spread out to incorporate
Services everything from transport plans to interior designing. And
 Developing Marketing like any other field, architecture also needs to increase its
Strategy brand value, which can be done through marketing and
 Qualifications business development.
 Proposals and Interviews
Business advancement is a subset of the fields of the
business, trade, and organizational hypothesis.
MODULE 4: BUSINESS
Business development can be interpreted as meaning any
DEVELOPMENT: action by either a little or an enormous association, non-
 Public Relations and benefit, or benefit endeavor which effectively develops the
Communications business somehow or another. In the easiest terms,
Networking and Business business advancement can be summed up as the thoughts,
Development drives, and exercises that assist with improving a business,
 The Business which incorporates expanding incomes, development as far
Development Process as a business extension, expanding productivity by
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND
BUSINESS Business Development Strategies for Architects
To build a successful architecture practice, try to research
DEVELOPMENT all that a firm does to draw in new clients and hold existing
MODULE 3: ones. An essential way to deal with showcasing and
business advancement empowers a firm to apportion
MARKETING assets to help exercises that serve the development of the
 Marketing Architectural practices.
Services
 Developing Marketing Business Development is something you can (and ought to)
do each day, do in little bites. It’s not something you do in
Strategy alarm. Get your task materials coordinated, get your
 Qualifications
marketing house ordered, update your site.
 Proposals and Interviews
 DISTINGUISH YOUR CLIENT
MODULE 4: BUSINESS Glance through your new work and figure out which tasks
DEVELOPMENT: best:
 Public Relations and • Show off your company’s qualities
Communications • Are the most productive and satisfying
Networking and Business • Suit your future development plans
Development From that point, you can concentrate your advertising and
 The Business effort endeavors toward those drives. For example, in case
Development Process you’re known for green building practices, so, make
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND
BUSINESS  MAKE INVESTMENT IN TRAINING
DEVELOPMENT In architecture design firms, it’s too normal to expect that
the extroverts with great relationship-building abilities can
MODULE 3: deal with all the business development for the firm. But
MARKETING actually, that degree of sales acumen is a procured
 Marketing Architectural expertise that can be taught to technical staff who have
Services had practically no proper training in that area. To foster
 Developing Marketing great practices and keep away from long periods of likely
stumbles, try putting resources into essential deals and
Strategy
 Qualifications public speaking training.
 Proposals and Interviews  NETWORKING FOR SUCCESS
MODULE 4: BUSINESS Networking is an incredible part of architecture business
advancement. Becoming more acquainted with contractors,
DEVELOPMENT: designers, agencies, and manufacturers can be an
 Public Relations and immensely amazing method of assisting with growing an
Communications architecture firm.
Networking and Business
Development  PUT EFFORTS IN SOCIAL MEDIA
 The Business
Social media is a platform for communication, sharing, and
Development Process discovery. For organizations that deal in visual
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND
BUSINESS building associations with the perfect individuals.
DEVELOPMENT Organization in the spaces where your fantasy customer
hangs out — face to face and on the web. Tell your current
MODULE 3: network what projects you need. Work your network!
Everybody you know is an expected customer, association
MARKETING
 Marketing Architectural point, or lead.
Services  WORK ON YOUR DREAM PROJECT
 Developing Marketing
Strategy On the off chance that you can sort out what your
 Qualifications company’s ideal projects are, you can likewise sort out
 Proposals and Interviews what sort of individuals can assist you with getting those
ventures. Then, at that point, research the conditions
MODULE 4: BUSINESS where those individuals hang out. Numerous extraordinary
ventures start with a special interaction, so work on
DEVELOPMENT:
building associations with the perfect individuals.
 Public Relations and
Organization in the spaces where your fantasy customer
Communications hangs out — face to face and on the web. Tell your current
Networking and Business network what projects you need. Work your network!
Development Everybody you know is an expected customer, association
 The Business point, or lead.
Development Process
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND
BUSINESS  RAISE YOUR PROFILE
DEVELOPMENT There are two demonstrated approaches to raise your
profile — Speak or write on what you know and how you do
MODULE 3: what you do. Search out certain chances to talk at
MARKETING neighborhood business networking occasions,
 Marketing Architectural administration associations, industry workshops. Get
Services innovative and continue to search for approaches to get
 Developing Marketing before new individuals. The subjects you talk about don’t
need to be straightforwardly identified with design. Writing
Strategy
 Qualifications is practically something contrary to standing up before a
group to talk. However, writing can in any case be similar
 Proposals and Interviews
to a very remarkable test. Remember that the substance of
MODULE 4: BUSINESS your discourse or show ought to be instructive and
supportive, not an attempt to sell something.
DEVELOPMENT:
 Public Relations and  GET REFERRALS AND SHARE THEM
Communications
Referrals are an incredible method to grow an architecture
Networking and Business
firm since they accompany the hardest thing to create:
Development
trust. Having trust directly from the start permits you to
 The Business
interface with a customer, find their requirements for a
Development Process project and afterward follow through on that. Referrals
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND Citations:
BUSINESS
DEVELOPMENT • Wikipedia.org. (2021). Architecture. [online] Available
at: https://en.wikipedia.org/wiki/Architecture
MODULE 3: • Wikipedia.org. (2021). Business
MARKETING Development. [online] Available
 Marketing Architectural at: https://en.wikipedia.org/wiki/Business_developme
nt
Services • Falconer, Iben. (2020). Business Development
 Developing Marketing
Fundamentals. [online] Available
Strategy at: https://www.madamearchitect.org/the-strategist/2
 Qualifications 020/4/20/business-development-fundamentals
 Proposals and Interviews •Bellamy, Gia. (2019). How to Gain More Clients for Your
Architecture Firm: A Guide. [online] Available
MODULE 4: BUSINESS at: https://blog.hubstaff.com/architecture-business-
DEVELOPMENT: development/
 Public Relations and •Courtney O, Karen. (n.d.). Six steps to finding new
Communications clients. [online] Available
Networking and Business at: https://www.aia.org/articles/14661-six-steps-to-finding-
Development new-clients:46
 The Business •archmark.co. (n.d.). Six Important Architecture Business
Development Process Development Strategies. [online] Available
MIDTERM PERIOD  THE BUSINESS DEVELOPMENT PROCESS
MARKETING AND  START MANAGING YOUR BUSINESS AND SAVE MONEY
BUSINESS FROM START
DEVELOPMENT When you begin scaling your business, you may see one of
the normal difficulties entrepreneurs face: how hard it will
MODULE 3: monitor billable hours and invoices. The desk work begins
MARKETING taking an excessive amount of time; time that could be
 Marketing Architectural spent fostering a business. Many keen enterprising
architects utilize a period following programming that
Services
assists them with setting aside cash via computerizing
 Developing Marketing
their work and following opportunities to explicit
Strategy customers and ventures.
 Qualifications
 Proposals and Interviews Regardless of the size architectural firm you run, having a
business development plan for your firm assists you with
MODULE 4: BUSINESS zeroing in on the best way to get more design customers. It
DEVELOPMENT: will make developing your image simpler.
 Public Relations and Citations
Communications • Wikipedia.org. (2021). Architecture. [online] Available
Networking and Business at: https://en.wikipedia.org/wiki/Architecture
Development • Wikipedia.org. (2021). Business Development. [online]
 The Business Available
Development Process at: https://en.wikipedia.org/wiki/Business_development