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Understanding Audience, Purpose and Context

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2K views

Understanding Audience, Purpose and Context

Uploaded by

ansarsiddique691
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding audience, purpose and

context
Presented by
Tooba Tehrim
Context, audience, purpose

• Type of situation or setting in which behaviors and other


environmental patterns impact interaction with the text.
The writer should visualize or forecast audience context.
• Audience: Specified group of potential readers most likely
to come into contact with your essay.
• Purpose: The major goal of your writing.
How to identify audience and purpose

• Use the following questions to help you identify your


audience and what you can do to address their
wants and needs.
• Who is your audience?
• Might you have more than one audience? ...
• Does your assignment itself give any clues about your
audience?
• What does your audience need? ...
• What is most important to them?
• We need to consider our audience, purpose, and context.
We need to adjust the formality and complexity of our
language, depending on what our audience already knows.
In the context of a professional conference, we can assume
that our audience knows the technical language of our
subject. In a third grade classroom, on the other hand, we
would use less complex language. For the professional
conference, we could include complicated information on
our slides, but that probably wouldn’t be effective for
children.
• Before you start to write, you need to know:
• Who is the intended audience? (Who are you writing this
for?)
• What is the purpose? (Why are you writing this?)
• What is the context? (What is the situation, when is the
time period, and where are your readers?)
AUDIENCE ~ Who are you writing for?

• Your audience are the people who will read your writing, or listen to your
presentation.
• Here are some questions you might think about as you’re deciding what to
write about and how to shape your message:
• What do I know about my audience? (What are their ages, interests, and
biases? Do they have an opinion already? Are they interested in the topic?
Why or why not?)
• What do they know about my topic? (And, what does this
audience not know about the topic? What do they need to know?)
• What details might affect the way this audience thinks about my topic?
(How will facts, statistics, personal stories, examples, definitions, or other
types of evidence affect this audience?)
PURPOSE – Why are you writing?

• I need to write a letter to my landlord explaining why my rent


is late so she won’t be upset. (Audience = landlord; Purpose
= explaining my situation and keeping my landlord happy)
• I want to write a proposal for my work team to persuade
them to change our schedule. (Audience = work team;
Purpose = persuading them to get the schedule changed)
• I have to write a research paper for my environmental
science instructor comparing solar to wind power. (Audience
= instructor; Purpose = informing by analyzing and showing
that you understand these two power sources)
CONTEXT ~ What is the situation?

• Scenario
• School students
• College students
• University students
Thank You

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