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SWOT Analysis

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12 views

SWOT Analysis

Uploaded by

namitasolanki31839
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SWOT Analysis

• SWOT is the Acronym for STRENGTHS, WEAKNESS,


OPPORTUNITIES and THREATS.
• A SWOT analysis considers all factors, whether positive or
negative, external or internal. In a self SWOT analysis, one can
assess oneself in detail, in the context of a given situation.
• The internal factors are those that one contributes to the
situation, such as one’s strengths and weaknesses. These
may relate to things like soft and hard skills, personal habits,
expertise or experience. On the other hand, the external
factors are those that the situation contributes, such as
opportunities and threats. These may relate to things like the
industry, work culture, prospects or the influence of other
professionals like co-workers, superiors and competitors.
Personal SWOT Analysis
• List your relevant strengths- You may start by assessing what internal
factors benefit you in the context of your situation. These include any
relevant qualifications, skills and abilities that you may have. Additionally,
you can also add formal education, relevant work experiences,
certifications, official recognitions and any useful training you have
received. If you are performing a SWOT analysis while searching for a
job, your strengths can also include testimonials and recommendations,
professional connections and willingness to relocate or work
remotely.Listing your strengths can also help you identify the most
relevant qualifications while preparing a cover letter or resume for a job
application. If you are preparing the analysis for an interview, you may
consider listing some examples of situations where you employed these
strengths and how they benefitted you in that specific situation.
• Review your weaknesses- While listing weaknesses, be
honest and objective. This helps make your analysis effective
and generate useful inferences. Assessing your weaknesses
thoroughly allows you to identify crucial areas for
improvement. In a recruitment situation, employers and
interviewers prefer candidates who are well aware of their
shortcomings and have logical plans for improvement.
Weaknesses could also be factors that have the potential to
impede your productivity, like underlying medical conditions or
unavailability during certain periods.
• Define your opportunities- Any external factors that can
benefit your situation may be listed as opportunities.
• Understand any potential threats- Any factor that arises
from the situation and puts you at a disadvantage is a
potential threat that you should address and prepare for.
Threats include things like a small job market, low earning
potential, competition or specific limitations within an industry.
Once you have listed threats, you may also consider
preparing detailed plans to minimise the risk or mitigate their
impact. Proper assessment and thoughtful planning can help
you turn many threats into opportunities

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