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Week 1 Final Lesson 4.1 Legal Ethical

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13 views

Week 1 Final Lesson 4.1 Legal Ethical

Uploaded by

palomo.kizzle.soriano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Picture Analysis

• What issues do you see in the


poster?
• Which ones do you
understand? Which ones do
you not know?
• What possible dangers and
issues of unguarded use of the
internet are depicted in the
picture?
• Which of these issues have
happened to you or to your
friends? Why did they happen?
At the end of the lesson,
students should be able to :
• Puts into practice their understanding of the
intellectual property, copy right, and fair use;
• identify properly the differences between
intellectual property, copyright and fair use;
• Explains copyright, fair use, etc.vis-a-vis human
rights
Legal, Ethical
and Societal
Issues in Media
and Information
Fair Use
• Refers to the copying of a
copyrighted material, with the
purpose of using it for a review,
commentary, critic or parody, without
the need to ask permission from the
copyright owner.
Parody
Refers to the ridicules
another in a funny,
inoffensive and non-
derogatory manner.
Instances which exempt
copyright permission requests
• Taking a screenshot photo from a
famous movie and turning it into a
meme.
• Citing a few lines from a song of a
famous singer as an introduction
to a book review.
Instances which exempt
copyright permission requests
• Material is used for non-profit
education purpose
• The material has been
transformed completely from the
original.
• The material was used for
different purpose and audience.
The material will be used for
non-profit educational purpose
Example:
• A graph or an image was used for
a class report or lecture.
INTELLECTUAL PROPERTY
Pertains to the output of a
person’s intellectual pursuit such
as literary and artistic works,
inventions, logos, symbols and
signs, as well as names and
images used for commercial
purpose or advertisements.
Examples:

Copyright Trademar
s ks
Patents
Industrial
Designs
Copyright
• a legal device that gives the creator of a
literary, artistic, musical, or other creative
work the sole right to publish and sell that
work.
• Owners have the right control the
reproduction of their works.
• Violation of copyright is called infringement.
Copyrighted materials may include
printed materials, such as books,
musical scores, as well as maps. It may
also include artworks like paintings,
sculptures, images and drawings.
Five Myths vs. Facts on
Internet Copyright
Infringement
Myth 1: Once a “work” is posted
online, it loses copyright protection.
Fact: You cannot use, copy, or post
someone else’s photo, images, song
or articles without their permission.
Myth 2: I can copy a “work” online
provided I give the owner credit or a
link back.
Fact: You cannot use other people’s
“works” unless they give first their
permission.
Myth 3: If I alter the “work” or only
use a part of it, I am not breaching
for copyright.
Fact: Derivative works are still
covered by copyright.
Myth 4: If there is no copyright
symbol or notice, the “work” can be
freely used.
Fact: There is no requirement to
display a copyright symbol or
register any “work” to have
copyright protection.
Myth 5: I can use another people’s
“work” as long I don’t profit
financially from it.
Fact: You are breaching copyright
whether you make money or not.
Patent
• Pertains to an exclusive right
granted to an invention.
• Protects the owner from other
people who deliberately or
unintentionally copy his invention.
According to the Intellectual
Property Code of the Philippines,
no-patentable inventions include:
1. discoveries, scientific theories,
and mathematical methods.
2. Schemes, rules, and methods of
performing mental acts, playing
games or doing business, and
programs for computers.
3. Methods for treatment of the
human or animal body by surgery or
therapy and diagnostic methods
practiced on the human or animal
body.
4. Plant varieties or animal breeds
or essentially biological process for
the production of plants or animals.
5. Aesthetic creations
6. Anything which is contrary to
public order or morality.
Trademark
• Refers to a specific sign associated
with a particular brand of goods or
services.
• Use by companies to distinguish
their products from other available
and similar products in the
market.
Trade Secret
• A secret device or technique used
by a company in manufacturing its
product.
Plagiarism
• An act or instance of using or
closely imitating the language and
thoughts of another author
without authorization.
Plagiarism
• Comes from the Latin word
plagiarus which means
“kidnapper”, thus used nowadays
in the sense of “ intellectual
theft”.
Let’s Wrap Up
What new and interesting How can I use and apply this
information have I learned? information
1. 1.

2. 2.

3. 3.

4. 4.
Netiquette
• Means the use of good manners in
online communication such as e-
mail, forums, blogs, and social
networking sites to name a few
Netiquette
• A body of conventions and
manners in using the internet as a
tool for data and communication
exchange.
Netiquette
• The word “ netiquette” come from
the words “network”(internet) and
“etiquette” thereby making it the
social guidelines on the internet.
Examples of Netiquette
• NO YELLING, PLEASE
• Sarcasm can (and will) backfire
• Attempt to find your own answer
Examples of Netiquette
• Stop…grammar time!
• Don’t get cute with text colors
• Brevity rules
Examples of Netiquette
• Read first
• Don’t over share
• Be kind
Guidelines to Remember as an
Internet user with Netiquette
1. Observe politeness when
responding to or sending
messages.
2. When you received a message,
especially if it is from your
superior at work or a client, it
would be polite to reply urgently.
3. Review first the intended message
before sending it so that you can be
sure that it is the exact message that
you want to convey.
4. As a sign of respect, do not send
spam or chain messages to your list
of contacts, whether they are your
family members, friends or
colleagues.
5. Ask permission first before sharing
someone’s personal post, photo, and
video on social media, as this could
violate the person’s right to privacy.
6. As a sign of respect, personal
photos or videos of private individuals
should not be tampered out of fun or
parody, nor disseminated in public, as
this can be offensive.
7. In public forums or chat rooms, it
would be deemed impolite to ask
someone’s personal information. Ask
it privately.
8. Before sending a private instant
message to someone who is not on
your list of connections or address, it
would be appropriate to introduce
yourself politely and state your
reason for communication.
9. Even though a person is entitled
to freedom of expression, obscene
messages, derogatory remarks on
one’s race or religion, and lewd
photos and videos should not be
publicly posted as this is unlawful.
Ethical standards should be observed
online so that Internet users will know
how to act properly and politely.
There should be no excuse for
netizens to misbehave on social
media. Although the Internet is
technically a virtual world, users are
still expected to follow rules
accordingly and become law-abiding
citizens.
Always remember to be mindful of our
words, thoughts, deeds and actions.
Let’s Wrap Up
What new and interesting How can I use and apply this
information have I learned? information
1. 1.

2. 2.

3. 3.

4. 4.
Genre
Codes Language
Written Code
Convention
Media
Movie

Media Language

Camera Film

Technical Code Symbolic Code


Thank you!

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