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Functional Impacts of Using AI ML & Use of Advance Analytics

Functional Impacts of using AI ML & use of Advance Analytics

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7 views

Functional Impacts of Using AI ML & Use of Advance Analytics

Functional Impacts of using AI ML & use of Advance Analytics

Uploaded by

Rks ilyyk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Functional Impacts

of using AI/ML
And use of Advance
Analytics
Coca Cola Freestyle

In 2018 there were 50,000 units in operation around the world, dispensing 14 million
beverages each day.

Collecting data from these self-service machines, Coca-Cola was able to uncover valuable
information on client preferences, leading to the launch of new products.

In 2019, these insights contributed to the company’s launches of Sprite Lymonade and
Orange Vanilla Coke.

Coca-Cola claimed that 48% of the beverages consumed from Freestyle dispensers are
products that are outside of the conventional top ten.

15 of the brands were added to Coca-Cola Freestyle dispensers without a technician visit.
CocaCola OCR

Here are some key statistics that illustrate the impact of OCR on Coca-Cola’s customer
acquisition efforts:

Customer Insights: Coca-Cola uses OCR to analyze customer feedback, reviews, and social
media conversations. This has led to a 25% increase in customer satisfaction and a
15% increase in customer retention.

Personalized Marketing: By analyzing customer data, Coca-Cola can create targeted


marketing campaigns that resonate with individual customers. This has resulted in a
30% increase in sales and a 20% increase in customer loyalty.
Real-time Feedback: Coca-Cola’s OCR-powered system allows the company to
respond to customer feedback and concerns in real-time, reducing response time
by 50% and improving customer satisfaction by 20%.

Predictive Analytics: Coca-Cola uses OCR to analyze customer data and predict
their behavior, enabling the company to proactively target high-value customers
and increase sales by 12%.

Supply Chain Optimization: OCR helps Coca-Cola optimize its supply chain by
analyzing data on inventory levels, demand, and logistics. This has resulted in a
10% reduction in costs and a 5% increase in on-time delivery.
In terms of specific numbers, Coca-Cola has reported the following benefits
from its OCR implementation:

● $10 million in annual cost savings from optimized supply chain operations
● 15% increase in customer retention and loyalty
● 25% increase in customer satisfaction
● 30% increase in sales from targeted marketing campaigns
● 12% increase in sales from predictive analytics
Hindustan Unilever
Predictive Analytics: ML models predict customer behavior, enabling HUL to target
high-value customers with tailored marketing campaigns, resulting in a 15%
increase in customer retention.

Customer Segmentation: ML-based customer segmentation helps HUL identify


high-value customers, enabling targeted marketing efforts and increasing
customer acquisition by 8%.
Advance Analytics

Quality Control Analytics: Quality control analytics uses advanced analytics to


monitor and improve product quality, reducing defects and improving customer
satisfaction.

Big Data Analytics: Coca-Cola collects and analyzes vast amounts of data from
various sources, including production, distribution, sales, and customer feedback.
This data is used to identify patterns, trends, and insights that inform business
decisions and improve product quality.

Predictive Analytics: Coca-Cola uses predictive analytics to forecast demand,


optimize production, and ensure that the right products are available in the right
quantities at the right time.
Customer segmentation is a process of dividing customers into groups or
segments based on similar characteristics, behaviors, or needs. This allows
businesses to better understand their customers and tailor marketing strategies,
products, and services to meet the specific needs of each segment.
Quality Control Analytics

Process and the Technologies Used:

Data Collection: Sensors and IoT devices

Data Analytics: Advanced analytics algorithms, such as machine learning and


statistical analysis

Visualization Tools : Tableau,Microsoft Power BI

Example: Quality control analytics may involve analyzing data from production
processes to detect any deviations from quality standards, such as variations in
ingredient proportions or packaging defects. By identifying these issues early, take
corrective actions to ensure consistent product quality and customer satisfaction.
Big Data Analytics
Process and the Technologies Used:

Data Collection: from production systems, distribution channels, sales


transactions, customer feedback platforms, and social media.

Data Storage: Big data technologies such as Hadoop and NoSQL databases

Data Processing: Technologies like Apache Spark and Hadoop MapReduce

Data Analytics: Advanced analytics techniques, including machine learning,


predictive modeling, and sentiment analysis
Predictive Analytics:
Process and the Technologies Used:

Data Preparation: Data preprocessing techniques are used to clean, transform, and
aggregate historical data for predictive modeling.

Machine Learning Models: Algorithms such as regression analysis, time series


forecasting, and classification models

Model Evaluation

Example in Coca-Cola: Coca-Cola uses predictive analytics to forecast demand for its
products, optimize production schedules, and ensure that the right products are
available in the right quantities at the right time. By analyzing historical sales data,
market trends, and external factors such as weather patterns, Coca-Cola can anticipate
fluctuations in demand and adjust production accordingly to minimize stockouts and
overstock situations.
Customer Segmentation

Process and the Technologies Used:

Data Collection : purchase history, demographics, and interactions with the


brand.

Machine Learning Models : to analyze the collected data and identify patterns

Segmentation Implementation : Customer segmentation platforms, CRM


systems, marketing automation tools.

Performance Monitoring : Key performance indicators (KPIs), analytics


dashboards, A/B testing tools.

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