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05-Visual Content Creation - DePI

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16 views

05-Visual Content Creation - DePI

Uploaded by

johnyousef77
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Visual Content

Creation

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What & why visual Design tools for
content? non designers

Image creation
best practices
Ai tools for visual Video creation
content creation best practices

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What is visual content?
• Visual content uses images, illustrations or graphics to deliver
valuable information in an engaging format.

• Most visual content is meant to inform and inspire and aims to build
trust with the audience, increase brand awareness, and gain
potential clients

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• TOV
• Text on visual

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Visual content formats

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Why visual content in Digital marketing?
• Images and graphics can help significantly in sharing and views.

• Beautiful images are important for your audience but having accurate
photo descriptions is also useful for better search engine optimization.

• By having accurate captions, you can take advantage of the search


engine traffic related to your image.

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Why visual content in Digital marketing?
Images
• Human trust in image more than text

• 90% of all information transmitted to the brain is “image.”

• Our brain can process image 60,000 times faster than text.

• Visual language is more likely to stimulate audiences' perception.

• 93% of all human communication is nonverbal.


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Why visual content in Digital marketing?
Videos

• Social video generates 1200% more shares than text and image
content combined.

• Viewers retain 95% of a message when they watch it in a video


compared to 10% when reading it in text.

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‫دالالت األلوان في التسويق‬

‫‪Visual Identity‬‬
Facebook image Sizes
Recommended: 1080 x 1080 pixels

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Instagram image Sizes
Graphic Design Tools for non designers
• Canva
• Vista create

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Best Practices for Creating Image Content
Consider
colors

Use simple, hi
quality, clear
images

Consider
copy rights

Add copy

Use the
rule of
thirds
Take time to
get your calls
to action right
Consider the golden
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ratio
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Activity

Create a GIF design using Canva


Video design Tools for non designers
• Canva
• Invideo
• Capcut
• Youcut

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Video script writing 1. Consider your Buyer persona
2. Make your Search
3. Set Objective
4. Make Ideation
5. Write the Main points
6. The Hook is important
7. Create a strong Intro
8. Do not ignore the Body
9. Keep the pace attractive
10. Do not forget CTA
11. Outro is important 23
Best Practices for Creating Video Content

Tell viewers what is the video is


about within first 3 to 5 seconds
Understand the importance of location of shooting
Consider the tone and accent of the voiceover used
Consider the aspect ratio of your video
Effects and transitions are important
Consider lighting and sound quality
Understand the value of ‘watch
next’ video content to keep users
engaged and CTA
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AI tools for visual design
• Canva apps
• Copilot
• Midjourney
• Claude ai
• Synthesia
• Sora

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The Assignment

Create Video, blog post, Email banner, and


One Landing Page website by using Canva

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Q&A

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