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Flow of Communication

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Khushi arora
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6 views

Flow of Communication

Uploaded by

Khushi arora
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FLOWS OF

COMMUNICATION
BY-KHUSHI

.
FLOW OF COMMUNICATION
AS WE KNOW THAT COMMUNICATION IS A PROCESS OF
EXCHANGE OF INFORMATION, MEANS IT IS BILATERAL AND
FLOWS IN TWO OPPOSITE WAYS. IN AN ORGANIZATION, THE
DIRECTION OF FLOW CAN BE UP OR DOWN, OR EVEN SIDEWAYS.
IN A HIERARCHAL SETTING, IT MAY FLOW IN THE UP, DOWN,
HORIZONTALLY AND IN DIAGONAL DIRECTIONS.
THE MANAGEMENT TRANSMITS MESSAGES TO
SUBORDINATES, AND SUBORDINATES, IN TURN, ARE
EXPECTED TO REPLY WITH THEIR FEEDBACK. FOR
EXAMPLE: WHEN A DIRECTOR GENERAL SENDS
INFORMATION TO THE EMPLOYEES, IT PASSES THROUGH
DIFFERENT COMMUNICATION NETWORKS LIKE:

General Manage
--Assistant Managers
--Departmental Heads
--Supervisors...........
.........Employees
THERE ARE THREE FLOWS OF
ORGANIZATIONAL
COMMUNICATION, NAMELY:

• 1. Vertical Communication
• 2. Horizontal or Lateral Communication
• 3. Diagonal Communication
1. VERTICAL
COMMUNICATION
Vertical Communication has two types of
communication flows that are:

i) Upward Communication: In upward communication,


the information flows form Juniors to seniors. Its’ main
purpose is to provide information to the seniors form
juniors. This communication enables juniors to convey
their opinions, suggestions, complaints etc. to their
superiors. The lower-level employees initiate up-ward
communication and the message ultimately reaches to
the upper-level management.
VERTICAL COMMUNICATION
Upward communication is helpful in conveying the
following types of information inside the organization:
1. Work Progress report.
2. Employees’ performance reports.
3. Problem or hindrance in performance.
4. suggestions for improving efficiency or productivity.
5. Problem solving.
6. Expression of attitudes, grievances and disputes that
influence performance.
For effective upward communication a good environment is
required in which subordinates are free to communicate.
2. DOWNWARD
COMMUNICATION
Through Downward Communication information is sent from

seniors to juniors through different channels. The seniors send

information or message containing orders, instructions, decisions

etc. to the employees, subordinates, workers etc. It may be in

written form such as letter, office order, notice, circulars, reports,

manuals, etc. or in form of oral communication like face to face

communication, meetings, speeches etc. it is important for the

organization in many ways. Except its’ usefulness it has certain

limitations too. It is time consuming, it has no quick feedback

and it can distort message.


IN COMMUNICATION, THERE ARE MANY MODES
OF UPWARD COMMUNICATION. THE POPULAR
WRITTEN MEDIA OF UPWARD
COMMUNICATION ARE DISCUSSED BELOW:

1. Suggestion System:
2. Questionnaire
3. Report
4. Memo (memorandum)
5. Direct letters
6. Grievance procedure
7. Meeting
8. Open-door-policy
LIKE UPWARD COMMUNICATION,
THERE ARE SOME MODES OF
DOWNWARD COMMUNICATION:
1. Handbooks & Pamphlets
2. Posters & Bulletins
3. House Journals
4. SMS/ e-mails
5. Annual Reports
6. Special Meetings
7. Seminars/ Conferences
2. HORIZONTAL OR LATERAL
COMMUNICATION:
It is a communication among people at the parallel or

same designation, level and position in the organization. Horizontal

communication is the communication that flows laterally within the

organization. It involves persons at the same level of the organization.

Horizontal communication normally involves coordinating information

and allows people with the same or similar rank in an organization to

cooperate or collaborate. Some definitions of horizontal communication

are as follows: According to Ricky W. Fraffin, “Horizontal

communication involves colleagues and peers at the same level

of the organization. “
HORIZONTAL / LATERAL
COMMUNICATION
3. DIAGONAL
COMMUNICATION:
It is a Cross-functional communication between employees at
different levels of the organizational hierarchy. Diagonal
communication is much common in larger organizations with
matrix or project based structures. It is helpful in overcoming
some of the barriers to communication within a business. It
reduces the chances of distortion or misinterpretation of
message. Diagonal communication also reduces a manager’s
communication workload because he doesn’t have to act as
an intermediary between his direct reports and other
managers.
DIAGONAL
COMMUNICATION

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