Topic 3
Topic 3
of Country
We acknowledge the Binjareb people of the Noongar nation as
the traditional custodians of this country and its waters and that
Murdoch University stands on Noongar country.
Labs
surfaces after you have Reporting contact with a confirmed case,
used them. stay home and let your unit
coordinator know.
Topic 3
Scientific thinking
Readings and resources
Required reading:
• Cooper, D. & Schindler (2001) Ch 2 – Addressing Management Problems with
Scientific Thinking. In Business Research Methods (pp28-56). NY: McGraw-Hill
Irwin.
Other resources:
• Davis, D., & Cosenza, R. (1985). Scientific Inquiry. In Business Research for
Decision Making (pp18-31). Boston: PWS-Kent
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Learning objectives
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Research process - revision
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Research problem definition
The way in which the problem to be investigated in a
research project can differ – but starting with a research
question is good practice. For example:
• What factors influence a user’s security behaviour?
• Why are users vulnerable to phishing attacks?
If there isn’t an explicit research question there should be a
clear research aim or objective established. For
example:
• To find an effective way to train people to identify and
avoid phishing web sites.
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Research problem definition
If the research is explanatory research (i.e. trying to establish cause and effect)
then in addition to research questions the problem definition may include:
• Variables
• Hypotheses
• Theories
• Models
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Variables
A variable is something that can take on different values and is used to represent
the concepts of interest in the research problem. For example:
• Processor speed
• Ease of use
• Transmission rate
• User satisfaction
When research design is created need operational definitions of variables- e.g. if
a variable is "weight", the operational definition could be "weight in grams
measured on a scale".
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Hypotheses
Hypotheses are usually derived from, and justified by, the literature that has been
reviewed
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Hypotheses
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Independent and dependent variables
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Types of hypotheses
Question:
1)What are the independent and dependent variables for these hypotheses?
2) What can be operational definitions for these variables?
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Theories and models
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Example
Technology Acceptance Model (Davis, 1989)
Perceived
Usefulness
Perceived
Ease of Use
Variable
Variable Hypothesis Relationship
Relationship
Operational
Operational
Model
Model definition
definition
Terms
Terms used
used
in
in research
research
Theory Research
Theory
aim/objective
Research
Research
question
question
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Learning objectives revisited
• What is a variable?
• How do independent and dependent variables differ?
• What is a hypothesis?
• What is a theory?
• What is a model?
• Can you generate a hypothesis based on a research
question?
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Thank you