TATA STEELaTHON

Uploaded by

Sanskriti Mittal

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PPTX, PDF, TXT or read online on Scribd

0% found this document useful (0 votes)

46 views4 pages

TATA STEELaTHON

Uploaded by

Sanskriti Mittal

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PPTX, PDF, TXT or read online on Scribd

You are on page 1/ 4

Leveraging digital tools

and AI for enhancing

customer experience as
Tata Steel’s unique
differentiator

By Team Karasuno
Question1: What industry shifts are expected in steel
consuming customers because of digital/AI
transformation?

Expected Industry Shifts:

• Enhanced Customer Expectations: As digital transformation becomes more prevalent, steel-consuming customers will likely demand more
personalized and efficient services. Customers in various sectors, such as construction, automotive, and appliances, will expect steel
manufacturers to provide products that are tailored to their specific needs and delivered with greater agility.
• Data-Driven Decision Making: With the increasing use of AI, companies will shift towards making more data-driven decisions. This could
mean relying on predictive analytics for inventory management, price forecasting, and demand planning, allowing for more precise and
proactive strategies.
• Focus on Sustainability and Efficiency: Digital and AI technologies can help optimize production processes, reduce waste, and improve
energy efficiency. As a result, steel-consuming customers might prefer suppliers who can demonstrate their commitment to sustainability
through efficient and environmentally friendly production practices.
• Increased Automation and Smart Manufacturing: The adoption of AI and automation technologies will likely lead to more smart
manufacturing processes, where production lines are optimized in real-time, reducing downtime and improving product quality. This will
drive steel-consuming customers to expect more innovation in how their steel products are manufactured and delivered.
Question2: Explain ideas where steel industry can Question3: Explain recommendations for Tata Steel to
potentially leverage AI or other digital technologies to implement these ideas to convert them into unique
unlock value for customers (like Amazon, Tesla, Netflix or disruptive differentiation for its customer group.
Uber in their respective industries) ? Recommendations for Tata Steel:

• Invest in AI Talent and Infrastructure: Tata Steel should invest in building a strong AI team
Potential Ideas for Leveraging AI and Digital Technologies:
and the necessary infrastructure to develop and deploy AI solutions effectively. This includes
• AI-Enhanced Production Processes: By integrating AI into production, steel training existing staff and hiring new talent with expertise in AI and machine learning.
manufacturers can optimize the use of raw materials, reduce energy
consumption, and improve product quality. For example, AI algorithms can • Collaborate with Technology Partners: Form strategic partnerships with technology
predict potential defects and adjust production parameters in real-time to
companies and AI startups to leverage their expertise and accelerate the development of AI
minimize waste.
solutions. Collaboration can provide access to cutting-edge technology and reduce the time to
• Smart Supply Chain Solutions: Utilizing AI for supply chain management market for new innovations.
can provide real-time visibility into inventory levels, predict supply chain
disruptions, and optimize logistics. This would enable just-in-time delivery • Focus on Customer-Centric Solutions: Tata Steel should engage closely with its customers to
and reduce the inventory holding costs for steel-consuming customers. understand their specific needs and pain points. By developing AI-driven solutions tailored to
• Predictive Maintenance: Implementing AI-driven predictive maintenance these needs, Tata Steel can create significant value and build stronger customer relationships.
systems can anticipate equipment failures before they occur, reducing
downtime and maintaining consistent production quality. This approach • Develop a Robust Data Strategy: Establish a comprehensive data strategy that includes
ensures that steel products are available when needed, enhancing reliability collecting, storing, and analyzing customer and operational data securely and efficiently. This
for customers. data can then be used to drive AI models and inform business decisions.
• Personalized Customer Experiences: AI can be used to analyze customer • Pilot and Scale AI Solutions: Start by piloting AI initiatives on a smaller scale to test their
data and offer personalized recommendations for steel products and services.
This could include customized pricing models, product suggestions based on effectiveness and gather feedback. Successful pilots can then be scaled across the
previous orders, and tailored marketing campaigns. organization, ensuring that AI-driven innovations are integrated seamlessly into Tata Steel's
operations.
• Price Prediction Models: Developing AI-based models to forecast steel prices
based on market trends, demand, and other external factors can help • Measure and Communicate ROI: To justify the investment in AI technologies, Tata Steel
customers make informed purchasing decisions and plan their procurement
strategies more effectively. should establish clear metrics for measuring the return on investment (ROI). Regularly
communicate these results to stakeholders to demonstrate the value generated by AI initiatives
and build support for further investment.
THANKYOU