Project Management
Project Management
Competitive Advantage
Fifth Edition
Chapter 3
Project Selection and
Portfolio Management
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Learning Objectives
3.1 Explain six criteria for a useful project
selection/screening model.
3.2 Understand how to employ a variety of screening and
selection models to select projects.
3.3 Learn how to use financial concepts, such as the
efficient frontier and risk/return models.
3.4 Identify the elements in the project portfolio selection
process and discuss how they work in a logical sequence
to maximize a portfolio.
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PMBOK Core Concepts
Project Management Body of Knowledge (PMBoK) covered
in this chapter includes:
• Portfolio Management (PMBoK 1.4.2)
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Project Selection
Screening models help managers pick winners from a pool
of projects. Screening models are numeric or nonnumeric
and should have:
• Realism
• Capability
• Flexibility
• Ease of use
• Cost effectiveness
• Comparability
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Screening and Selection Issues (1 of 2)
1. Risk—unpredictability to the firm
a. Technical
b. Financial
c. Safety
d. Quality
e. Legal exposure
2. Commercial—market potential
a. Expected return on investment
b. Payback period
c. Potential market share
d. Long-term market dominance
e. Initial cash outlay
f. Ability to generate future business/new markets
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Screening and Selection Issues (2 of 2)
3. Internal operating—changes in firm operations
a. Need to develop/train employees
b. Change in workforce size or composition
c. Change in physical environment
d. Change in manufacturing or service operations
4. Additional
a. Patent protection
b. Impact on company’s image
c. Strategic fit
All models only partially reflect reality and have both objective and
subjective factors imbedded.
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Approaches to Project Screening
• Checklist model
• Simplified scoring models
• Analytic hierarchy process
• Profile models
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Checklist Model
A checklist is a list of criteria applied to possible projects.
• Requires agreement on criteria
• Assumes all criteria are equally important
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Simplified Scoring Models
Each project receives a score that is the weighted sum of
its grade on a list of criteria.
Scoring models require:
• agreement on criteria
• agreement on weights for criteria
• a score assigned for each criteria
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Analytic Hierarchy Process
The AHP is a four step process:
1. Construct a hierarchy of criteria and subcriteria.
2. Allocate weights to criteria.
3. Assign numerical values to evaluation dimensions.
4. D
etermine scores by summing the products of numeric
evaluations and weights.
Unlike the simple scoring model, these scores can be
compared!
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Figure 3.1 Sample AHP with Rankings for
Salient Selection Criteria
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Figure 3.4 Profile Model
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Financial Models
• Payback period
• Net present value
• Discounted payback period
• Internal rate of return
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Payback Period
Determines how long it takes for a project to reach a
breakeven point.
Investment
Payback Period
Annual Cash Savings
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Payback Period Example (1 of 3)
Table 3.5 Initial Outlay and Projected Revenues for Two
Project Options
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Payback Period Example (2 of 3)
Table 3.6 Comparison of Payback for Projects A and B
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Payback Period Example (3 of 3)
Table 3.6 [continued]
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Net Present Value
Projects the change in the firm’s value if a project is
undertaken.
Ft
NPV Io
(1 r pt )t
Where
Ft = net cash flow for period t Higher NPV
r = required rate of return values are better!
I = initial cash investment
pt = inflation rate during period t
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Net Present Value Example
Table 3.8 Discounted Cash Flows and NPV (I)
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Table 3.9 Discounted Payback Method
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Internal Rate of Return
A project must meet a minimum rate of return before it is
worthy of consideration.
t
ACFt Higher IRR
IO t values are
n 1 (1 IRR ) better!
where
ACFt = annual after tax cash flow for time period t
IO = initial cash outlay
n = project’s expected life
IRR = the project’s internal rate of return
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Internal Rate of Return Example
This table has been calculated using a discount rate of 15%.
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Project Portfolio Management
The systematic process of selecting, supporting, and
managing the firm’s collection of projects.
Portfolio management objectives and initiatives require:
• decision making
• prioritization
• review
• realignment
• reprioritization of a firm’s projects
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The Portfolio Selection Process
The portfolio selection process is an integrated framework of
interrelated steps and activities.
• Preprocess Phase
– Methodology of selection and strategy
• Process Phase
– Prescreening, individual project analysis, screening,
portfolio selection, and portfolio adjustment
• Postprocess Phase
– Project development, project evaluation, and portfolio
completion
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Figure 3.8 Project Portfolio Selection
Process
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Developing a Proactive Portfolio
The project portfolio matrix classifies projects into four
types according to commercial potential and technical
feasibility:
• Bread and butter
• Pearls
• Oysters
• White elephant
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Figure 3.9 Project Portfolio Matrix
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Keys to Successful Project Portfolio
Management
• Flexible structure and freedom of communication
• Low-cost environmental scanning
• Time-paced transition
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Problems in Implementing Portfolio
Management
• Conservative technical communities
• Out-of-sync projects and portfolios
• Unpromising projects
• Scarce resources
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Summary
1. Explain six criteria for a useful project
selection/screening model.
2. Understand how to employ a variety of screening and
selection models to select projects.
3. Learn how to use financial concepts, such as the
efficient frontier and risk/return models.
4. Identify the elements in the project portfolio selection
process and discuss how they work in a logical
sequence to maximize a portfolio.
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Copyright
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