Copy writing for video

ad
 Steps for Video Ad copy writing
1. Understanding Your Audience
2. Defining the Purpose
3. Hooking the Audience
4. Presenting Problem and Solution
5. Highlighting Key Benefits
6. Including Social Proof (if applicable)
7. Creating a Strong Call to Action
8. Writing for Visuals and Timing
9. Using Emotional Appeal
10. Ending with a Memorable Closing
 Copy writing for video ad (Cont.)
• Understand Your Audience
• Who are you speaking to? Know your target audience's needs, desires, and
pain points.
• What tone resonates with them? This could be casual, formal, inspirational,
humorous, etc. Choose a tone that resonates with your audience. A casual
tone might work for a younger demographic, while a more formal tone might
be appropriate for a professional audience.
• Define the Purpose of the Ad
• Clearly define what you want to achieve with the ad. This could be promoting
a product, building brand awareness, or driving website traffic. Make sure the
copy aligns with the key objective.
 Copy writing for video ad (Cont.)
• Hook the Audience in the First Few Seconds
• Start with a strong hook that captures attention instantly. It can be a bold
statement, an intriguing question, or a relatable problem your audience faces.
• For example, “Tired of spending hours cleaning?” or “Imagine a world where
laundry does itself.”

• Present the Problem and Solution

• Identify the pain point your product or service solves.Then, smoothly
introduce the solution—your product or service. This needs to be clear and
concise, showing how your offer provides value.
 Copy writing for video ad (Cont.)
• Highlight Key Benefits
• Value Proposition: Focus on the benefits your product or service offers.
Answer the question "What's in it for me?“
• Clarity: Use simple language to make the benefits easily understandable.

• Include Social Proof (if applicable)

• Incorporate testimonials, reviews, or statistics to build trust. For example:
"Join over 10,000 happy customers who have already transformed their
mornings."
 Copy writing for video ad (Cont.)
• Create a Strong Call to Action (CTA)
• The CTA should tell the viewer exactly what to do next, whether it’s “Buy now,”
“Sign up today,” “Learn more,” or “Try for free.”Make it urgent if applicable:
“Limited time offer!” or “Only 3 days left!”

• Write for Visuals and Timing

• Keep it short and concise. Every second matters in a video ad, so use punchy,
impactful phrases.
• Think about how the visuals will pair with the copy. If the video shows a
product, you don’t need to describe what’s already on-screen.
• Consider timing—you usually have 15-60 seconds in a video ad. Keep this in
mind while writing.
 Copy writing for video ad (Cont.)
• Use Emotional Appeal
• Tap into emotions—whether it’s excitement, happiness, relief, or inspiration.
Emotional triggers can make your ad more memorable and engaging.

• End with a Memorable Closing

• End the ad with a memorable phrase, tagline, or a final thought that sticks
with the audience.
 Example of a 30-Second Video Ad
Script
• CleanEase, a new cleaning gadget

• [Scene 1: A busy mom struggling with multiple tasks.]

• Voiceover:
“Tired of juggling chores, work, and family all at once?”
• [Scene 2: She looks stressed and frazzled.]
• Voiceover:
“Meet CleanEase—your personal time-saver.”
 Example of a 30-Second Video Ad
Script (Cont.)
• [Scene 3: Cut to CleanEase, a new cleaning gadget, effortlessly cleaning
the home.]
• Voiceover:
“With CleanEase, you get spotless floors in minutes—no hassle, no stress.”
• [Scene 4: The mom smiles, now relaxed, spending time with her kids.]
• Voiceover:
“Enjoy more of what matters, without the mess.”
• [Scene 5: Product and price shown on screen.]
• Voiceover (CTA):
“Get yours today at 50% off! Limited time only. Click now!”
 Example of a 30-Second Video Ad
Script (Cont.)
• Target Audience: Busy moms.
• Purpose: Promote a cleaning gadget.
• Hook: "Tired of juggling chores, work, and family all at once?“
• Problem and Solution: Presents the problem of excessive housework
and introduces CleanEase as the solution.
• Benefits: Highlights time-saving and stress reduction.
• Call to Action: Urges viewers to buy the product with a limited-time
offer.
• Emotional Appeal: Taps into the desire for a simpler life.
 Example 2
-https://www.youtube.com/watch?v=EUwzWHD3Htg
 Video Ad Script for Range Rover
Sport
• [Scene 1: A breathtaking view of Heaven’s Gate in China, with the
camera zooming in on the steep steps.]
• Voiceover:
"Ready for an adventure that defies limits?"
• (This hook instantly captivates the audience, inviting them into the
excitement.)
Video Ad Script for Range Rover
Sport (Cont.)
• [Scene 2: Cut to a Range Rover Sport parked at the base of the steps,
with rugged terrain around it.]
• Voiceover:
"Introducing the Range Rover Sport—engineered for those who dare
to explore."
• (This presents the product and establishes its purpose—off-road
capability.)
Video Ad Script for Range Rover
Sport (Cont.)
• [Scene 3: The Range Rover Sport begins its ascent up the 999 steps,
showcasing its power and agility.]
• Voiceover:
"With unparalleled terrain response and precision handling, conquer
every incline with confidence."
• (Highlight the vehicle's key benefits—performance and capability.)
Video Ad Script for Range Rover
Sport (Cont.)
• [Scene 4: The SUV navigates sharp turns and steep gradients, drivers
looking thrilled and empowered.]
• Voiceover:
"Experience a journey where every turn leads to discovery."
• (This evokes emotions of excitement and adventure—connecting the
audience to the experience.)
Video Ad Script for Range Rover
Sport (Cont.)
• [Scene 5: Close-up of the Range Rover Sport at the summit,
overlooking a stunning vista.]
• Voiceover:
"Join the ranks of adventurers who trust the Range Rover Sport for
their greatest challenges."
• (This incorporates social proof, suggesting the brand's credibility
among explorers.)
Video Ad Script for Range Rover
Sport (Cont.)
• [Scene 6: Product details and special offer shown on screen, with
the SUV in action.]
• Voiceover (CTA):
"Unleash your spirit of adventure. Visit us today for exclusive offers
and elevate your drive!"
• (A strong call to action that encourages immediate engagement.)
Video Ad Script for Range Rover
Sport (Cont.)
• Key Elements:
• Visuals: Dynamic shots of the SUV in action, close-ups of its features,
and scenic landscapes.
• Emotional Appeal: Focus on adventure, freedom, and empowerment
throughout the script.
• Timing: Ensure that each scene transitions smoothly, maintaining a
total duration of around 30 seconds.
Video Ad Script for Range Rover
Sport (Cont.)
• Target Audience: Adventurous individuals and car enthusiasts.
• Purpose: Promote the Range Rover Sport's off-road capabilities.
• Hook: "Ready for an adventure that defies limits?"
• Problem and Solution: Addresses the challenge of extreme terrains and
presents the Range Rover Sport as the ultimate solution.
• Benefits: Highlights precision handling, advanced terrain response, and the
thrill of exploration.
• Call to Action: Urges viewers to visit for exclusive offers and elevate their
driving experience.
• Emotional Appeal: Taps into the desire for adventure, freedom, and the thrill
of conquering challenges.
 Video Ad Script for Huawei Mate XT Smartphone

• [Scene 1: A young professional in a bustling city, glancing at their conventional

smartphone with frustration.]
Voiceover: “Tired of missing out on life’s moments with a phone that can’t keep up?”

• [Scene 2: The individual pulls out the Huawei Mate XT, showcasing its sleek design
and innovative trifold feature.]
Voiceover: “Introducing the Huawei Mate XT—where innovation meets elegance.”

• [Scene 3: A split-screen shows the Mate XT effortlessly transforming from a phone

to a tablet, displaying vibrant graphics and videos.]
Voiceover: “With its unique trifold design, enjoy stunning visuals and multitasking
like never before.”

• [Scene 4: Cut to the user capturing breathtaking photos of friends at a rooftop

party, showcasing the smartphone’s camera quality.]
Voiceover: “Capture every detail in stunning clarity—your memories deserve it.”
 Video Ad Script for Huawei Mate XT Smartphone (Cont.)

• [Scene 5: The screen transitions to the Mate XT alongside its specifications, emphasizing
battery life and performance.]
Voiceover (CTA): “Experience the future of smartphones. Get the Huawei Mate XT today!”

• [Scene 6: Quick flash of the Huawei logo and website link.]

Voiceover: “Join the revolution—visit our website now!”

• Target Audience: Tech-savvy individuals and professionals.

Purpose: Promote the Huawei Mate XT as a cutting-edge smartphone with unique features.
Hook: “Tired of missing out on life’s moments with a phone that can’t keep up?”
Problem and Solution: Addresses the limitations of conventional smartphones and
presents the Mate XT as the solution.
Benefits: Highlights multitasking, camera quality, and innovative design.
Call to Action: Encourages viewers to experience the Mate XT and visit the website for
more information.
Emotional Appeal: Focuses on the joy of capturing and sharing memories, creating a
connection with the audience.