Scribd
Upload
57 views

Communication and Strategy: By, Group-2 Aju G. Alex Arul Pratheeb Divya Verma Murugeshwari Ravi Kiran

This document discusses communication and strategy. It defines communication as the exchange of information between people with the goal of transferring meaning. Effective communication requires the receiver to understand the sender's intended message. The document also outlines the key elements, principles, levels, and barriers of communication. It provides guidance on strategic communication, including linking messages to organizational goals, attracting audience attention, explaining positions clearly, and managing expectations. The document discusses how a manager's communication is different and provides tips for crisis communication preparation.

Uploaded by

ajugalex@gmail,com
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
57 views

Communication and Strategy: By, Group-2 Aju G. Alex Arul Pratheeb Divya Verma Murugeshwari Ravi Kiran

This document discusses communication and strategy. It defines communication as the exchange of information between people with the goal of transferring meaning. Effective communication requires the receiver to understand the sender's intended message. The document also outlines the key elements, principles, levels, and barriers of communication. It provides guidance on strategic communication, including linking messages to organizational goals, attracting audience attention, explaining positions clearly, and managing expectations. The document discusses how a manager's communication is different and provides tips for crisis communication preparation.

Uploaded by

ajugalex@gmail,com
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

COMMUNICATION AND STRATEGY

By, Group-2
Aju G. Alex Arul Pratheeb Divya Verma Murugeshwari Ravi Kiran

Communication
Communication is the exchange and flow of information and ideas from one person to another Transfer of meaning
Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit

Elements Of Communication
Communicator - Is the sender, speaker, issuer or writer. Communicatee - Is the receiver of the message for whom the communication is meant. Message - Content of the letter, speech, order information, idea, or suggestion. Communication channel - It is the media through which the sender passes the information and understanding to the receiver. Feedback - It is the effect, reply or reaction of the information transmitted to the communicate.

Principles Of Communication
Dynamic-constantly changes Continuous-never stops Circular-feedback loop Unrepeatable-if we say anything again precisely the same way, the listeners have heard it before Irreversible-cant ever get it back like water cycle Complex-each one of us are different

Levels Of Communication
Intrapersonal-speaking within our self Interpersonal-speaking with others Organizational-in context of an organization Mass or Public-communicating publicly

Communicating Strategically

Barriers To Communication
Physiological barriers-we receive information through five senses, sometimes it may not see, hear, touch, smell or taste.
Psychological barriers-individual mind-sets, prejudice, stereotypes, halo effects.

Successful Strategic Communication


Link your message to the strategy and goals of the organization Attract the attention of your intended audience. Explain your position in terms they will understand and accept. Motivate your audience to accept and act on your message. Inoculate them against contrary messages and positions. Manage audience expectations

Why communicating as a Manager is different ????


Levels of responsibility and accountability
Organizational culture Organizational dynamics Personality preferences

Crisis Communication
Unpredictable event that has potentially negative results Crisis is more expensive and often takes considerable time to understand and react to Types of crisis Internal External

Preparing for a Crisis


Five Rules: Develop a detailed crisis management action plan Set specific objectives and principles Establish crisis-control team Speak with one voice Train for a crisis situation

You might also like