IELTS WRITING TASK 2

TOPIC: BUSINESS
Large businesses have big budgets for marketing and promotion
and, as a result, people gravitate towards buying their products.
What problems does this cause? What could be done to
encourage people to buy local products?
Give reasons for your answer and include any relevant examples
from your own knowledge or experience.
You should write at least 250 words.

TYPE OF ESSAY:

2 QUESTIONS: PROBLEM & SOLUTION

business /ˈbɪznəs/ (n): the activity of making, buying, selling or
supplying goods or services for money
Þ to run a business
Þ to do business
running costs (n): the amount of money that is regularly spent on
things such as salaries, heating, lighting, and rent
=> To cover the running costs
budget /ˈbʌdʒɪt/ (n): the money that is available to a person or an
organization and a plan of how it will be spent over a period of time
=> To allocate budget to something
revenue /ˈrevənjuː/ (n): the money that a government receives from
taxes or that an organization, etc. receives from its business
Þ Total revenue
Þ To generate/ produce revenue
profit /ˈprɒfɪt/ (n): the money that you make in business or by
selling things, especially after paying the costs involved
Þ To make a profit
Þ To maximize profit
sales /seɪlz/ (n):the number of items sold
=> To boost sales
 market /ˈmɑːkɪt/ (n):
business or trade, or the amount of trade in a particular type of goods
Þ A competitive market
Þ Market research
marketing /ˈmɑːkɪtɪŋ/ (n): the activity of presenting, advertising and
selling a company’s products or services in the best possible way
Þ To do marketing
Þ Marketing campaign
promotion /prəˈməʊʃn/ (n):activities done in order to increase the
sales of a product or service; a set of advertisements for a particular
product or service
=> To do promotion
competition /ˌkɒmpəˈtɪʃn/(n): a situation in which people or organizations
compete with each other for something that not everyone can have
Þ A healthy competition
Þ A fierce competition
bankrupt /ˈbæŋkrʌpt/ (n):without enough money to pay your debts
=> To go bankrupt
 product /ˈprɒdʌkt/ (n):
a thing that is grown or produced, usually for sale
=> To launch a new product
service /ˈsɜːvɪs/ (n): a system that provides something that the
public needs, organized by the government or a private company
Þ To offer a service to sb
Þ An excellent service
Þ A poor service
productivity /ˌprɒdʌkˈtɪvəti/ (n): the rate at which a worker, a
company or a country produces goods, and the amount produced,
compared with how much time, work and money is needed to
produce them
=> To boost/ increase productivity
tax /tæks/ (n):money that you have to pay to the government so
that it can pay for public services. People pay tax according to their
income and businesses pay tax according to their profits. Tax is also
often paid on goods and services.
Þ Tax payment
Þ To levy/ impose tax on sb
social responsibilities /ˈsəʊʃl rɪˌspɒnsəˈbɪlətiz/ (n):

=> To have/ embrace social responsibilities

economy /ɪˈkɒnəmi/ (n): the relationship between production, trade and the supply
of money in a particular country or region
Þ A knowledge- based economy (economies towards greater dependence
on knowledge, information and high skill levels)
Þ A resource – based economy (economies based on natural resources)
 cooperate /kəʊˈɒpəreɪt/ (v):
to work together with somebody else in order to achieve something

Ex: The two groups agreed to cooperate with each

other.
running costs profit marketing
budget sales promotion
revenue market business
competition service social responsibilities
bankrupt productivity economy
product tax cooperate
Large businesses have big budgets for marketing and promotion
and, as a result, people gravitate towards buying their products.
What problems does this cause? What could be done to
encourage people to buy local products?
Give reasons for your answer and include any relevant examples
from your own knowledge or experience.
You should write at least 250 words.
PROBLEMS SOLUTIONS
 PROBLEMS SOLUTIONS
1. Destroy the market for locally - made 1. The government: introduce some
products => many businesses go financial support/ subsidies for local
bankrupt + close down markets to help them in production
As a result, these workers are facing and advertisement.
difficulties to earn their bread/ own their Ex: Owing to the advertisements of a big
own living sale, a person can purchase a
2. People are becoming habituated with smartphone, even though he owns the
the unnecessary shopping=> lower the cell phones.
financial position of the citizens 2. Awareness program: be introduced
Ex: Financial aids can be in a form of => make people aware of the benefits
subsidized loans, free locations for rent, of locally produced merchandise.
and daily monitoring. 3. Individuals: play their part in
3. The expansion of the international making sure that they encourage local
brands: almost put an end to the local brands.
or traditional trade => unemployment Local business are faced with a decrease
and lower standards of people involved. in sales and a significant loss in revenue
Ex: rather than buying a big company's
product, they should try local products and
review them on Google.
 ANSWER
PROBLEMS SOLUTIONS
1. Destroy the market for locally - made 1. The government: introduce some
products => many businesses go financial support/ subsidies for local
bankrupt + close down markets to help them in production
Local business are faced with a decrease and advertisement.
in sales and a significant loss in revenue Ex: Financial aids can be in a form of
2. People are becoming habituated with subsidized loans, free locations for rent,
the unnecessary shopping=> lower the and daily monitoring.
financial position of the citizens 2. Awareness program: be introduced
Ex: Owing to the advertisements of a big => make people aware of the benefits
sale, a person can purchase a smartphone, of locally produced merchandise.
even though he owns the cell phones. 3. Individuals: play their part in
3. The expansion of the international making sure that they encourage local
brands: almost put an end to the local brands.
or traditional trade => unemployment Ex: rather than buying a big company's
and lower standards of people involved. product, they should try local products
As a result, these workers are facing and review them on Google.
difficulties to earn their bread/ own their
own living
 WRITE THE INTRODUCTION FOR THIS TOPIC
In recent years/ in the past few decades/ in recent history/ in
the modern century, there have been growing concerns
from............ about the fact that (người dân đổ xô đi mua sản
phầm của công ty nước ngoài) ............. This essay will discuss a
number of problems that are caused by this trend and some
possible solutions that could help to minimize these issues.
1. large businesses = large companies/ international companies
2. have big budgets for = are able to afford / spend an enormous
amount of money for
3. gravitate towards= have a tendency to/ tend to
4. buy = purchase
5. encourage = motivate
 PARAGRAPH 1 (Problems/ Effects):

There are several problems arising from this situation.Firstly,/ The main issue is that

(problem 1)..... In other words,(Explanation 1)……... In addition, / Moreover, /

Another further pressure will include(problem 2)………….. In fact/ Without a doubt,

(explanation 2). Last but not least, (problem 3)............ To illustrate, (example 3)...........

PARAGRAPH 2:

There are, however, a number of feasible solutions to tackle this increasing

problem. . To begin with,/First of all,/ (solution 1)…….. This is because (Explanation

1)…….... What is more is (solution 2)…………..For instance, (example

2)..................... . Also, (solution 3)............... The reason for this is/ It means that…..
 HOW TO WRITE CONCLUSION

In conclusion, the downside would emerge

consequently in terms of {effect 1, 2 & 3} +
verb_ing/ noun. Nevertheless, there are several
effective measures that can be taken to deal with the
problems.
 BAND 9 IELTS ESSAY SAMPLE
Thanks to globalisation, multinational conglomerates have entered the local markets. They
have huge marketing budgets to promote their products and attract buyers. Unfortunately, the
aggressive marketing strategies employed by big conglomerates lead to the demise of local shops.
However, local store owners can counter this attack by improving the quality of their products and
offering personalised services.
Global business giants now have their outlets even in small villages. Since they offer huge
discounts on most products, they can easily attract buyers. At first glance, this may seem beneficial
for the customers but it really is not. The presence of international retailers in the local market hurts
local businesses and thus the local economy. For example, many local artisans have lost their
livelihood because their products have no buyers. Instead of buying their handmade products, people
now prefer to buy the factory made goods that look more attractive. If local people lose their
livelihood, eventually the purchasing power of the local community will diminish.
The only way for local businesses to compete with international giants is to offer
personalised services. While it is true that local traders cannot offer the kind of discounts or offers
that multinational giants offer, they know their customers better. It is also possible for them to
understand the exact needs of their target group. This knowledge actually puts them in a better
position to cater to the specific needs of their buyers. In addition to this, the local businessmen should
try to improve the quality of their products. This is essential to ensure that their customers will return.
The government also needs to intervene and prevent multinational giants from entering certain
sectors.
To conclude, when international companies woo local customers with great discounts and
offers, the local economy suffers the most. However, local businessmen can overcome this threat by
offering customized solutions to their buyers.
 Homework
Đề thi IELTS chính thức ngày 24/10/2020:
People are living longer after they retire. What are the problems? What can be done
to solve the problems?
VOCABULARY MEANING

medical advances:
pragmatic solutions:
filial piety:
dependents:
to be synonymous with:
economic challenges:
pecuniary support:
stimulate economic activities:
formulate policies:
out of working age:
taxable income:
declining health:
tax incentives:
VOCABULARY MEANING

medical advances: những tiến bộ trong y học

pragmatic solutions: các giải pháp thực tiễn
filial piety: lòng hiếu thảo
dependents: người phụ thuộc
to be synonymous with: đồng nghĩa với
economic challenges: thách thức kinh tế
pecuniary support: sự giúp đỡ về tiền bạc
stimulate economic activities: kích thích, thúc đẩy các hoạt động kinh tế
formulate policies: xây dựng chính sách
out of working age: ngoài độ tuổi lao động
taxable income: thu nhập chịu thuế
declining health: sức khoẻ suy giảm
tax incentives: ưu đãi thuế
 Recent research has shown that human life
expectancy has increased considerably over the past
decades due in part to medical advances and
accessibility to healthcare facilities, which leads to the
phenomenon of people enjoying longer life after
retirement. This issue, however, is believed to have
some negative consequences and then requires
specific pragmatic solutions.
 Initially, some potential problems are resulting from
people living longer, one of which is creating a burden on their family.
It should be noted that taking care of retired parents is considered the
responsibility of children as a way of showing their filial piety,
especially in Eastern countries like Vietnam or China. This, however,
unintentionally exerts huge pressure in terms of finance on working
adults of the family owing to the increasing number of
their dependents. Another issue worth mentioning is that a higher
proportion of people of retirement age is synonymous with more
social pensions claimed each year and these are usually viewed as a
cost to the government. This process is also expected to pose a number
of economic challenges. To elaborate, pecuniary support to the aged
members of society puts downward pressure on the national potential
growth since a larger amount of public spending is allocated to paying
pensions rather than stimulating economic activities.
 Were no effective actions to be carried out, the
situation would not be improved. Great efforts are required from the
government, who have the authority to formulate suitable policies.
Specifically, they can provide working adults with incentives to
look after their elderly family members. For example, in Vietnam,
people can apply for personal income tax reductions by registering
qualifying dependents who are out of working age. The allowance
is 4.4 million VND per month per dependent, which will be
deducted when calculating the taxable income. A second measure
would be simply raising the retirement age by up to five to seven
years. Many worries those of that age would not be able to work
due to declining health, nevertheless, with modern advanced
healthcare systems, people tend to be much healthier than before.
As a result, the length of working life can be adjusted accordingly.
 To recapitulate, the burden on the
family and pension system is an unavoidable
problem that will happen when people live
longer after they retire. Only when appropriate
approaches such as offering tax incentives and
increasing working age are adopted can the
situation be handled.