Jawaharlal Nehru Technological University

Hyderabad (JNTUH-CEH)
Kondagattu, Jagtial, Karimnagar Dist.

Cloud Computing Course (R22 Syllabus)

Unit-V: Cloud Service Providers
by
Dr. P. Sammulal, Professor

Department of
Computer Science & Engineering(CSE)
 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Overview of Unit-V
• Introduction of Cloud and its Services
• Cloud Service Providers -
 EMC
 Google
 Amazon
 Microsoft
 IBM
 SAP Labs
 Salesforce
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Overview of Unit-V
• Introduction of Cloud and its Services
• Cloud Service Providers
 Rackspace
 VMware
 Manjrasoft

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Introduction of Cloud & Its Services

Cloud Computing – Cloud Services – Unit-V

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Cloud & Its Services

• A Cloud is a popular buzzword
• A Cloud is a upcoming technology used by many
organizations these days
• Cloud provides all its resources to the users
Ex: computers, Servers, storage, OS, Platform, etc.
• Cloud shares its resources with the end-users through
the services

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Cloud & Its Services

• Cloud provides 3 popular services IaaS, PaaS & SaaS
• Cloud services are offered from a cloud data center by
the service provider
• Cloud services are accessible over the internet
through an interface
• Cloud services are easy to access, scalable & secure
• As the technology is advancing, many more other
services have been added to the cloud like KaaS,
DAaaS, DBaaS, SECaaS, NaaS, STaaS, DaaS, etc.
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Cloud & Its Services

• Cloud benefits the end-user and organizations by
saving their investment on
• Computers
• Software
• Maintenance
• Many companies are adapting cloud technologies to
provide efficient & reliable services to the customers

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Cloud & Its Services

• Big companies like EMC, Google, Amazon, Microsoft,
IBM, Salesforce, etc. Adapted cloud technologies.
• They use different technologies and tools to support
the services to the end-user

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Cloud & Its Services

• We discuss about the following cloud service
providers
 EMC
 Google
 Amazon
 Microsoft
 IBM

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Cloud & Its Services

• We discuss about the following cloud service
providers
 SAP Labs
 Salesforce
 Rackspace
 VMware
 Manjrasoft

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Cloud Service Provider - EMC

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EMC – Cloud Service Provider

• It is a division of DELL Incorp.
• One of the top leading global enterprises offering
cloud services
• It needs dynamic scalability and agility infrastructure
to provide services to its customers
• Selected cloud as a best platform to offer services
• Cloud reduces the complexity and optimizes the
infrastructure

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EMC – Cloud Service Provider

• It is also offers IT as a Service (ITaaS) called EMC IT
• EMC IT
-It uses virtualization technology to create virtual
resources
-Virtualization increases resource utilization,
effeciency and ROI
-It offers IaaS, PaaS and SaaS services as shown

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EMC – Cloud Service Provider

• EMC IT
-It offers IaaS, PaaS and SaaS services as shown

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EMC – Cloud Service Provider

• EMC IT
-IaaS provides its infrastrucure like computers,
servers, OS, netwoks, etc.
-PaaS provides secure applications and
frameworks over application & web servers. It
also provides database platforms and
application platform as a service
-SaaS services as shown

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EMC – Cloud Service Provider

• EMC IT
-SaaS services provides high level application
services like CRM, ERP, BI, GRCpakages, etc.
-User Interface as a Service(UIaaS) is provided to
easily access services
-ITaaS provides application level management
services

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EMC – Cloud Service Provider

• EMC Supports many tools, user can select a particular
tool based on the requirement
• One popular tool widely used to develop applications
is “Captiva Cloud Toolkit”

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EMC – Cloud Service Provider

Captiva Cloud Toolkit(CCT):
• Captiva Cloud Toolkit(CCT) is a SDK, it helps the
web application developers to quickly develop apps
• CCT helps to incorporate scanning & imaging
functionalities into the web application quickly
• Widely used by Document scanning vendors,
commercial app developers and software
development vendors

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EMC – Cloud Service Provider

Captiva Cloud Toolkit(CCT):
• CCT is a collection of many modules, each module
has a specific functionality
• Some of the basic modules widely used by the web
app developers are
-Scan
-MDW
-IE
-Index
-Export
-Multi
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EMC – Cloud Service Provider

Captiva Cloud Toolkit(CCT):
• Scan module
-Used for scanning the docs page by page
-Acts as a input to CCT
• Multi Directory Watch(MDW):
-Acts as a pointer to point any folder / repository
where docs are available and scans them
-Acts as another input to CCT
-Helpful where docs are received through email
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EMC – Cloud Service Provider

Captiva Cloud Toolkit(CCT):
• Image Enhancer(IE) module
-Used for repairing or improving the images
which are received with poor quality
• Index module
-Extracts most important data from a doc and
used as index to track the doc
-Extracted data values can be used as keys in DB

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EMC – Cloud Service Provider

Captiva Cloud Toolkit(CCT):
• Export module
-Used for sending the docs to repositories, as a
mail, etc.
-Acts as an exit point for CCT
• Multi Module
-the docs that have gone round all modules and
gave their values are deleted from CCT
- Acts as another exit point for CCT
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Cloud Service Provider - Google

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Google – Cloud Service Provider

• Google is the one of the top cloud service providers in
the Globe
• Google provides
• Cloud Platform
• Cloud Storage
• App Engine
• Cloud Print
• Cloud Connect
• And many more other services
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Google – Cloud Service Provider

• Most of the service are provided for free of cost or with
very little amount
• All Google services are secured and reliable

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Google Cloud Services

Google Platform Service:
• It enables the developers to build, test and deploy the
software on cloud platform
• Platform includes top software services of the industry
standard like MapReduce, BigTable and Dremel
• It also includes varities of Databases, virtual machines,
block storages, etc.
• It allows easy integration of developed software with
cloud
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Google Cloud Services

Google Platform Service:
• Software developed in Google cloud will behave like
Google’s own application
• It will have
• Scale up and scale down properties
• Load Balancing properties

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Google Cloud Services

Google Storage Service:
• It allows the users to store their data on Google cloud
infrastructure
• It is a RESTful online file storage web serive
• It uses REST architecture to store file
• REST = Representational State Transfer architecture
• REST allows the files to be stored with high security
and sharing capabilities

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Google Cloud Services

Google Storage Service:
• It provides two tool to the user to manage data
• Google Developer Console
-It is a GUI based interface to manage the files
in cloud storage
• Gsutil
-It is Python based command line interface to
manage data in Cloud

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Google Cloud Services

Google Cloud Connect Service:
• It integrates the Google cloud with an API for Microsoft
Office products
• Once cloud connect plug-in is installed all MS Office
files can be stored directly to cloud
• Cloud copy of the file becomes a master copy that can
be shared among multiple users with their URL
address
• Each file in cloud is having separate URL
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Google Cloud Services

Google Cloud Connect Service:
• When multiple users access the documents
simultaneously, every user can view it
• If changes are made by many users at a time, one user
can be selected whose changes are only accepted

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Google Cloud Services

Google Cloud Print Service:
• It extends the print function capability to any device
that can connect to Internet
• To use this, user must have Google profile / an app /
website / program that has cloud print feature
incorporated or
cloud ready printer or printer connected to the that has
Internet

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Google Cloud Services

Google Cloud Print Service:
• Using this service, user can print the document
located any where in the world
• When this service is used, the print request is
processes through Google servers and routed to the
printer associated with user account.
• Today, most printer are not cloud ready printers, users
can use a normal printer like cloud printer by
connecting printer to a computer that has Internet
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Google Cloud Services

Google App Engine Service:
• It allows the user to run a web application on Google
cloud
• App Engine applications are easy to build, run and
maintain
• App Engine Application does not require any servers,
the application can be run directly

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Google Cloud Services

Google App Engine Service:
• It allows to develop applications in any programming
language
• It supports
• Java run time environment
• Python run time environment
• PHP run time environment
• Go run time environment
and many other environments
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Google Cloud Services

Google App Engine Service:
• It supports various databases
• Oracle DB
• MySQL
• Google cloud SQL
• BigTable
• Mango DB and many more

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Google Cloud Services

Google App Engine Service:
• Architecture

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Google Cloud Services

Google App Engine Service:
• App Engine service is free up to 1GB of storage, with
enough CPU power and sufficient bandwidth
• 5 million views are also free
• Beyond the above, user will be charged a little

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Cloud Service Provider - Amazon

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AWS – Cloud Service Provider

• Amazon Web Services(AWS) is the world top cloud
service provider
• AWS is a collection of remote computing services
• Provides 3 popular services
-Elastic Computing Cloud(EC2)
-Simple Storage Service(S3)
-Simple Queue Service(SQS)
• First one is computing service and others are
supporting services
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AWS – Cloud Service Provider

• AWS service architecture is shown

• AWS data centers are located at different places in

different countries to provide secured storage
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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• Amazon EC2 is the top IaaS provider in the global
market
• EC2 has huge infrastructure
• It provides varities of Virtual Machines, software, OS,
Packages, etc.
• The user has to choose a VM based on requirement
• User can create a VM as per need using web interface

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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• User can change characteristics and capacity of VM
as per need using web interface
• Computation power is provided using VM and server
instances created by Amazon Machine Image(AMI)
• Instances are managed by AWS Management Console
(which is GUI based one) or web APIs

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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• Web APIs supports programming libraries and
resouces like Java, PHP, Python, .Net & windows
• Instances are created using Xen hypervisor
• Different instances suites for different applications
• Some types of instances are
-Standard instance
-Micro instances

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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• Some types of instances are
-Standard instance
->suits for all apps
-Micro instances
->suits for small apps
-High-Memory instances
->suits for large apps

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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• Some types of instances are
-High-CPU instances
->suits for computing apps
-Cluster computing instances
->suits for high computing apps

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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• The instances can be
-allocated dynamically
-can be reserved in advance
-can be bid
-monitored using AWS Management Console
-monitored using Amazon Cloud Watch

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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• EC2 has other features
-Virtual Private Cloud (VPC)
-Elastic Load Balancing(ELB)
-Elastic Block Storage(EBS)
• VPC can be used to connect existing networks on to
VPC using VPN

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AWS – Cloud Service Provider

Elastic Computing Cloud(EC2):
• ELB is used to ditribute and balancing the load equally
on all instances
• EBS is used for temporarly storing instances when
they are operating and removed when terminated
• EC2 is accesible over internet

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AWS – Cloud Service Provider

Simple Storage Service(S3):
• Amazon S3 is used as internet storage
• Used by the web app developer
• Any content can be stored from web app to multimedia
• any amount of data, at any time from any place can be
stored
• Provides reliable, scalable, inexpensive storage

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AWS – Cloud Service Provider

Simple Storage Service(S3):
• Suitable for storing of data of
-data analytics
-Pharmacetical
-organization
-images
• Provides import and export function for transferring
large volumes of data
• Easily accessable over internet
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AWS – Cloud Service Provider

Simple Queue Service(SQS):
• Queue is a temporary storage for messages
• Used to hold the messages processed by other
components of the web application
• It is fast, scalable, reliable & secure
• Simple & cost effective solution
• SQS can transmit any amount of information without
losing messages.

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AWS – Cloud Service Provider

Simple Queue Service(SQS):
• SQS has some features
-allowing multiple readers & writers at a time
providing access control facilities, guaranteed
high availability of sending and retrieving
messages due to redundant infrastructure.
-it handles variable length messages and it
handle configurable setting for each queue.

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Cloud Service Provider - Microsoft

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Microsoft – Cloud Service Provider

• Microsoft provides a cloud services and has a
completely new look at IT called MSIT
• MSIT is a cloud service platform of Microsoft for all
new applications developed by Microsoft
• Microsoft has also migrated all its old applications to
MSIT
• Microsoft now considering that cloud is the most
preferred and default working environment for
organization

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Microsoft – Cloud Service Provider

• Microsoft developed a new methodology and a set of
best practices to estimate the cloud computing
requirements of an application to move it to cloud
environment
• These best practices allows MSIT to select a best
cloud computing environment to each application
• These best practices also available to Microsoft
customer organizations who wish to migrate their
applications to MSIT

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Microsoft – Cloud Service Provider

• Microsoft cloud services
• Microsoft Azure Cloud Service
• Microsoft Assessment and Planning Toolkit
(MAP)
• Microsoft Share Point Service

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Microsoft – Cloud Service Provider

Microsoft Windows Azure Cloud Services:
• It is a PaaS model that provides OS level services
• It allows the application developers to easily deploy
and manage their applications on Windows Azure
• Migration Assessment Tool (MAT) of Azure, provides a
collection of information to the developers about an
application before migrating that applications to Azure
cloud
• MAT information tells the amount of work to be done to
migrate the application to Azure
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Microsoft – Cloud Service Provider

Microsoft Windows Azure Cloud Services:
• MAT information also tells the amount of architectural
work to be done to develop new application on Azure
• Windows Azure Pricing Calculator (PC) allows the
developers to estimate cost of developing an
application on existing OS agaist its cost of developing
on Azure OS
• Application operational cost can also be estimated and
compared

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Microsoft – Cloud Service Provider

i. Microsoft Windows Azure Cloud Services:
• Windows Azure Pack is a collection of Windows Azure
Technologies that offers mutitenant cloud, rich set of
self services and consistant with Microsoft Azure.
• Windows Azure Pack runs on Windows Server 2012 R2
and System Center 2012 R2, it is available for free of
cost to Microsoft customers to run on their Data
Centers

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Microsoft – Cloud Service Provider

ii. Microsoft Assessment and Planning Toolkit (MAP):
• It is helpful to the organizations who wish to migrate to
Microsoft Azure Cloud
• It is an agentless, automated, multiproduct planning
and assessment tool for cloud migration.
• It provides detailed assessment report consiting of
hardware and software requirements, readiness of
application to migrate

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Microsoft – Cloud Service Provider

ii. Microsoft Assessment and Planning Toolkit (MAP):
• It also provides recommendations to the organization
to speedup the application migration
• It analyzes Server data to provide virtualization, server
consolidation with Hyper-V.

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Microsoft – Cloud Service Provider

iii. Microsoft Share Point (MAP):
• It is a online colloboration tool of Microsoft
• It is not a freeware, it should be purchased
• It provides a web application platform (SaaS) that
contains a multi purpose set of web technologies
backedup by high end Microsoft infrastructure
• It has web tools designed to be used by a non-
technical user easily
• Tools can be used to develop

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Microsoft – Cloud Service Provider

iii. Microsoft Share Point (MAP):
• Tools can be used to develop / Manage
• Intranet portals
• Document and Management
• Colloboration works
• Social networks
• Extranets
• Websites
• Enterprise search

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Microsoft – Cloud Service Provider

Microsoft Share Point (MAP):
• Tools can also be used Manage
• System integration
• Process integration
• Workflow automation capabilities

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Cloud Service Provider - IBM

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IBM Smart Cloud – Cloud Service Provider

• IBM is one of the top cloud service providers in the
Globe
• IBM offers only enterprise cloud services under the
name IBM Smart Cloud
• IBM Smart Cloud offers IaaS, PaaS and SaaS services
under Private, Public and Hybrid delivery models

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IBM Smart Cloud – Cloud Service Provider

• IBM SC offers services based on client requirements
• IaaS – if client wants to have their own customized
OS platform under their control
• PaaS – If client wants to develop their own
applications
• SaaS – If client wants to use already developed
applications

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IBM Smart Cloud – Cloud Service Provider

• IBM SC framework has 4 layes
• Hardware layer
• Virtualization layer
• Management layer
• Integrated workload layer
• Hardware layer provides infrastructure offered in 3
delivery models that supports virtualization
• Virtualization layer contains IBM Websphere
Application Infrastructure Solution that supports many
programming languages
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IBM Smart Cloud – Cloud Service Provider

• Management layer provides IBM Tivoli middleware that
has many management tools to support
• Automating provisioning
• Automating deprovisioning
• Monitoring operations
• Metering resources usage
• Tracking Cost
• Generating Billing

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IBM Smart Cloud – Cloud Service Provider

• Integrated workload layer consisting of many workload
tools, they are the applications / code
• It contains code instance desinged for specific
business needs / requirements
• It also contains tools for online colloboration,
application development, testing, deployment,
security, management, security and business-to-
business integration

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IBM Smart Cloud – Cloud Service Provider

i. IBM SmartCloud Delivery Models:
• IBM Offers cloud delivery models in varities of ways
from solely private to solely public cloud models
• If organization wants to run their applications and
data behind their firewall – solely Private cloud
• If organization wants to run their applications on
cloud – solely Public cloud
• If organization wants to run some applications on
public cloud and some on their private cloud /
VLAN / VPN – Hybrid cloud
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IBM Smart Cloud – Cloud Service Provider

i. IBM SmartCloud Delivery Models:
IBM Offers 5 cloud delivery models
• Private Cloud – owned and operated by client
• Private Cloud – owned by client and operated by
IBM
• Private Cloud – owned and operated by IBM
• Virtual Private Cloud – based on multitenant model
• Public Cloud – based on requirements / functions of
client
• Most of the delivery models are Hybrid cloud
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IBM Smart Cloud – Cloud Service Provider

i. IBM SmartCloud Delivery Models:
• For building strictly Private cloud, IBM Offers
• IBM Workload Deployer
• Cloudburst
• These are ready-to-deploy and cloud-in-the-box-style
solution
• Cloudburst provides required hardware infrastructure
and workload deployer connects existing organization
infrastructure to IBM virtualization technology and
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IBM Smart Cloud – Cloud Service Provider

ii. IBM Smart Cloud:
• It is branded cloud that offers cloud computing
services and solutions
• IBM offers IaaS, PaaS and SaaS under private, public
and hybrid delivery models

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IBM Smart Cloud – Cloud Service Provider

ii. IBM Smart Cloud:
• IBM offers these services in 3 different modules
• SmartCloud Foundation
• SmartCloud Services
• SmartCloud Solutions

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IBM Smart Cloud – Cloud Service Provider

ii. IBM Smart Cloud: SmartCloud Foundation (IaaS)
• It contains
• Infrastructure
• Hardware
• Provisioning
• Management integration
• Security
• These serves as basic foundation elements for
cloud on which IaaS, PaaS and SaaS will be
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IBM Smart Cloud – Cloud Service Provider

ii. IBM Smart Cloud: SmartCloud Foundation (IaaS)

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IBM Smart Cloud – Cloud Service Provider

ii. IBM Smart Cloud: PaaS
• It contains preconfigured OS platform as a service
• Client can deploy and run their own created
applications or acquired applications on cloud

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IBM Smart Cloud – Cloud Service Provider

ii. IBM Smart Cloud: SaaS
• It contains application deveoped by IBM running on its
cloud that can be used by client

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IBM Smart Cloud – Cloud Service Provider

ii. IBM Smart Cloud: BPaaS
• In addition, IBM SmartCloud also provides Business
Processing as a Service (BPaaS)
• It allows the client to develop, control, manage and
monitor business from a remote location
• BPaaS provides web interface to the client through a
web browser

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Cloud Service Provider – SAP Labs

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SAP Labs – Cloud Service Provider

• SAP Labs provides software to manage business and
customers
• It is the leader in the market of enterprise applications
• SAP is one of the largest software companies in the
world

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SAP Labs – Cloud Service Provider

• It has popular softwware products
• SAP Enterprise and Resource Planning (SAP
ERP)
• SAP Business Warehouse (SAP BW)
• SAP Business Objects (SAP BO)
• Sybase mobile product – SAP HANA

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

SAP Labs – Cloud Service Provider

SAP HANA:
• It is open standard eclipse based modular platform
• It provides PaaS services
• It allows the application developers to develop or
deploy applications on SAP HANA cloud platform
• Applications can be uploaded using command line
web interface tool as Web Application aRchives
(WAR)or as OSGi (jar) files
• The files will run in java based runtime environment
provided by SAP HANA
Cloud Computing – Cloud Services – Unit-V
 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

SAP Labs – Cloud Service Provider

SAP HANA:
• It is supports open programming standards so there
will not be an barrier for developers
• Developers do not require any new programming skills
to work with HANA
• It allows to integrate applications with SAP or Non-SAP
solutions

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

SAP Labs – Cloud Service Provider

Advantages of SAP HANA:
• Light weight, modular runtime environment container
• Data security
• Enterprise platform to build applications
• Applications can be integrated with SAP or Non-SAP
solutions
• Mobile based applications can be developed

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

SAP Labs – Cloud Service Provider

Virtualization Services by SAP:
• SAP provides ERP virtualization services to the
organization that has number of bnefgits
• Increases return on investment
• Increases use of hardware
• Reduces application development time
• All time availability
• Reduces Cost of Ownership

Cloud Computing – Cloud Services – Unit-V

 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Cloud Service Provider – Salesforce

Cloud Computing – Cloud Services – Unit-V

 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

• Salesforce.com is a cloud computing and social
enterprise service provider
• It provides SaaS service
• It is on of the leaders in the markets across the globe
in software application products
• Salesforce CRM is one of the popular software
applications widely used by the organizations

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

• Salesforce CRM consisting of
• Sales cloud
• Service cloud
• Marketing cloud
• Force.com
• Chatter
• Work.com

Cloud Computing – Cloud Services – Unit-V

 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

• It also has developed AppExchange platform to build
custom applications and sharing them
• It also has consulting, deployment and training
services

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

Sales Cloud:
• It represents a module in salesforce.com cloud
• It contains sub modules
• Leads
• Accounts
• Contacts
• Contracts
• Opportunities

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

Sales Cloud:
• It contains sub modules
• Products
• Price book
• Quotes
• campaigns
• It has feature web-to-lead that supports online lead
capture
• It support from start to end sales process

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

Sales Cloud:
• It connects customers with social media and realtime
environment
• All information is automatically posted to customes
like products, offers, discounts, approvals, etc.
• Sales cloud is very easy to use for businesses
• It is updating time to time to incorporate most
advanced features like mobile apps, colloborations,
social intellegence, etc.
• It is always stading in competetion in the market
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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

Service Cloud:
• It represents service cloud in salseforce.com
• It contains
• Accounts
• Contacts
• Cases and
• Solutions

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

Service Cloud:
• It contains most advanced features like
• Public knowledge base
• Web-to-case
• Call center
• Self service portal
• Customer service automation
• It delivers the world first enterprise-grade knowledge
base to run entirely on an advanced , multitenant cloud
platform Cloud Computing – Cloud Services – Unit-V
 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

Service Cloud:
• It supports all tools to run the entire software on cloud
• It support to create, review, deliver, analyze and
improve customer knowledge base if it is most
important
• Knowledfge base is used by the agents/ employes of
the company to answer the queries of the customers
• Knowledge is also shared in social networking sites

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 JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Salesforce– Cloud Service Provider

Service Cloud:
• It provides tools to manage knowledge at any level
• Service cloud is designed in salesforce.com such that
it is easy to use
• Any size of business can be easily handled

Cloud Computing – Cloud Services – Unit-V

JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Cloud Computing – Cloud Services – Unit-V

JNTUH College of Engineering Jagtial (JNTUH – CEJ)

Cloud Computing – Cloud Services – Unit-V