Mil Lecture3
Mil Lecture3
Information
Sources
SOURCE OF INFORMATION
FROM HISTORY AND
SCIENCE
Indigenous Source
▪ we can learn all about our
heritage.
▪ Exist s naturally in a particular
region or environment
▪ Belongs to ethnic tribes who
preserved and still practice the
culture and tradition of their
ancestor.
SOURCE OF INFORMATION FROM
HISTORY AND SCIENCE
Oral
Tradition
is a form of narration wherein the elder
recount their culture to their children and
grandchildren through legends, .folktales,
epics, mythologies and folk songs
ORAL TRADITION
Legend
it is a fiction which tells about the origin of
something
ORAL TRADITION
Folk Tales
Similar to Legend, is a narration
about the characteristics of the time and
place in which the story is told
ORAL TRADITION
Epic
Heroic Adventure of main character that
sometimes possesses extraordinary power
ORAL TRADITION
Mythology
- similar with legend , folktale but it
focuses more on creation.
- Stories of mythology also tell how
the lives of mortals or humans are
influenced by the gods
SOURCE OF INFORMATION
FROM HISTORY AND
SCIENCE
Primary Source
MIND
MUSEUM
TAGUIG, CITY AYALA
MUSEUM
MAKATI CITY
Secondary
Source
BLOG
Is similar to an
editorial column
where the editors
expresses his opinion
about certain issues.
BLOGGER
who owns or maintains a
blog, share his insights
and reviews anything that
interest him
RESPONSIBILITIES AND
INTEGRITY: PROPER USE OF
MEDIA AND INFORMATION
RESPONSIBILITIES AND INTEGRITY: PROPER USE OF
MEDIA AND INFORMATION
CODES
Are systems of signs that when put together
create meaning
Semiotics – study of
signs and symbols
CODES
SYMBOLIC CODES
Show what is beneath the surface of what you
see( objects, settings, body language, clothing, color
etc. or iconic symbols that are easily understood
CODES
WRITTEN CODES
Use of languages styles and textual layout
( headlines, captions , speech bubbles. Language
style, etc.
CODES
TECHNICAL CODES
Are ways in which equipment is used to tell the
story
This includes sound, camera angles. Types of
shots and lighting as well as camera techniques,
framing, depth of field, lighting , exposure and
position
CODES
TECHNICAL CODES
MESSAGE
AUDIENCE
The group of consumers for whom the media
message was constructed as well as anyone
else who is exposed to the message
Media and Information Languages
CONVENTION
Refers to a standard or norm that acts
as a rule governing behavior
Producers
CODES
• Pertain to a set of standards, principles and
policies that practitioners of a particular sector
should observe.
ETHICS
• Is a set of values observed by an individual
based on grounded principles.
SPJ CODES OF ETHICS
(Society Of Professional
Journalist)
1. Seek truth and report
it.
Journalists should be honest, fair, and courageous in
gathering, reporting and interpreting information.
2. Minimize
harm
Ethical journalists treat sources, subjects and colleagues as
human beings deserving of respect.
3. Act independently.
Journalist should be free of obligation to any interests other
that the public’s right to know.
Be accountable and
transparent.
Journalists are accountable to their readers,
listeners, viewers and each other.
Media Legislation and Regulations
.
Media Legislation and Regulations