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Mini Case Study Chapter 7

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27 views

Mini Case Study Chapter 7

Uploaded by

mikaybiosano
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Mini Case Study 7

“Foodie Time”
Instructions: To fully understand customer
relations management, companies need
practitioners to be in the field where everything
happens. This is the goal of this next investigative
case study. Instead of providing you a case, you
will now act as market researchers to study how
customer relations management is being done in
the real
NOTE: world.
This activity will be done in trio (3 members). Your answer in
the discussion must be included in your PowerPoint Presentation in
Foodie Time Activity. This activity must be done starting next week
from October 29- November 13, 2024.
Your mission is to eat in a restaurant that you feel
best exemplifies the qualities that were discussed
previously, and take note of the checklist below:

 1. Who are their customers and target market?


 2. What is the profile of the customers eating
there?
 3. What do customers buy, and what do you think
are their expectations?
 4. How is the conduct of customer relations
management? Specify schemes that are identifiable
and detailed. What are these, and how are they being
implemented?
 5. Do you think the restaurant retains customers?
Questions for discussion:
 1. As a customer, what do you think companies or brands
need to do that still cannot be found in the market today
to capture your unwavering loyalty?

 2.Are there customer needs that are still unserved by


companies? What are these, and how can you capitalize
on this if you were to create your own business?

 3.If there is a customer who has been a problem for your


company, how would you cut ties with him or her without
being rude or too damaging for brand's reputation?
Group Activity: Foodie Time Activity
(Chapter 7)

NOTE: This activity will be presented with your


group (your existing group in Foodie Time) in a
powerpoint presentation on Thurday,
November 14, 2024).

Instructions: Once you have gathered and answered the


questions on the Elaboration part “Foodie Time”, you must
now create a strategy for how the organization can
strengthen its customer relations management by proposing
one project that is realistic, sustainable, and cost-efficient.
 1.
Make a five-slide or more for a customer relations
management project to be presented in class.

 2. Be ready to justify your projects and defend them


in your class on why it would be the project to be
implemented.

 3.Include also your results of the research/ survey as


well as your answers in the discussion.

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