MULTIMODAL AND ITS

ELEMENTS
PRE-TEST

1. What is the other term

for pictures?
A. illustration
B. still image
C. image
PRE-TEST

2. Facial expressions is an
example of .
A. spatial
B. gestural
C. audio
PRE-TEST

3. Line, shape, size and

symbols are resources of .
A. digital multimodal text
B. live multimodal text
C. visual multimodal text
PRE-TEST

4. This element of multimodal

text observes the vocabulary
and grammar.
A. Linguistic
B. Visual
C. Spatial
PRE-TEST

5. This element of multimodal

text uses color, images, and
vector.
A. Aural
B. Spatial
C. Visual
PRE-TEST

6. It is the movement of the

body, the facial expression.
A. Gestural
B. Spatial
C. Aural
PRE-TEST

7. Animation, Infographics,
Screencast and eBook are examples
of_________
.
A. Digital Multimodal
B. Print Multimodal
C. Physical Multimodal
PRE-TEST

8. Multimodal can be print, ________or digital.

9. Language modes (listening, speaking,
reading, writing, viewing and videographing
are often integrated in composing
multimodal text.
A. True
B. False
PRE-TEST

10. Emojis are considered

as gestural and visual.
A. True
B. False
MULTIMODAL TEXT

Communication is not only relaying

messages through voice and letters. It
does not limit its purpose to written and
verbal text. Communication uses
multimodal. When technology came
into this world, different modes of
communication came to existence.
They are called multimodal.
MULTIMODAL TEXT

Many texts are multimodal where

meaning is communicated through
combinations of two or more
modes. Modes include written
language, spoken language, and
patterns of meaning that are visual,
audio, gestural, tactile and spatial.
MULTIMODAL TEXT

Multimodal texts include picture

books, text books, graphic novels,
comics, and posters, where
meaning is conveyed to the reader
through varying combinations of
visual (still image), written
language, and spatial modes.
MULTIMODAL TEXT

Digital multimodal texts, such as film,

animation, slide shows, e-posters,
digital stories, and web pages, convey
meaning through combinations of
written and spoken language, visual
(still and
moving image), audio, gestural and
spatial modes.
MULTIMODAL TEXT

Live multimodal texts, for

example, dance, performance,
and oral storytelling, convey
meaning through combinations of
modes such as gestural, spatial,
spoken language, and audio.
MULTIMODAL TEXT

In a visual text, for example,

representation of people, objects, and
places can be conveyed using choices of
visual semiotic resources such as line,
shape, size, line and symbols, while written
language would convey this meaning
through sentences using noun groups and
adjectives which are written or typed on
paper or a screen.
ELEMENTS OF MULTIMODAL TEXT

• Linguistic: vocabulary, structure, grammar of

oral/written language
• Visual: color, vectors and viewpoint in still and
moving images
• Audio or Aural: volume, pitch and rhythm of music
and sound effects
• Gestural: movement, facial expression and body
language
• Spatial: proximity, direction, position of layout,
organization of objects in space.
ELEMENTS OF MULTIMODAL TEXT
ELEMENTS OF MULTIMODAL TEXT
ELEMENTS OF MULTIMODAL TEXT
ELEMENTS OF MULTIMODAL TEXT
ELEMENTS OF MULTIMODAL TEXT
THE FIVE MODES

Visual .The visual mode refers to the

images and characters that people
see.
THE FIVE MODES

It is sometimes possible to find compositions

that almost, if not completely, rely on a single
mode. For instance, the “No Guns” symbol has
no alphabetic text and no sound. Like many
signs, it relies for its meaning on visual
information. However, we might be able to say
that the sign uses the spatial mode as well,
since the gun appears behind the red bar that
signals “no” or “not allowed.” So while the
visual dominates in signs, even this
composition is not “purely” visual.
THE FIVE MODES

Aural or Audio
The aural mode is focused on
sound including, but not limited
to, music, sound effects, ambient
noises, silence, tone of voice in
spoken language, volume of
sound, emphasis, and accent.
THE FIVE MODES

An example of an aural mode — one that

depends almost exclusively on sound—
might be the recording of a public speech
that was delivered orally to a live
audience, such as President Rodrigo Roa
Duterte “ State of the Nations Address
2020” This speech exemplifies the aural
mode. Delivered before radio and
recorded. A speech like this one
represents one of the early examples of
THE FIVE MODES

Gestural
The gestural mode “refers to the way
movement is interpreted. Facial expressions,
hand gestures, body language, and interaction
between people are all gestural modes. This
has always been important in face-to-face
conversations and in theater, but it has
become more apparent on the web lately with
the wide use of YouTube and other video
players. The gestural mode works with
linguistic, visual, aural, and sometimes even
THE FIVE MODES

Linguistic (or Alphabetic)

The linguistic mode refers to written or spoken
words. The mode includes word choice, the
delivery of written or spoken text, the
organization of words into sentences and
paragraphs, and the development and coherence
of words and ideas. Linguistic is not always the
most important mode; this depends on the other
modes at play in the text, the type of text, and
other factors. Linguistic is probably the most
widely used mode because it can be both read
 THE FIVE MODES
Spatial

The spatial mode, as the name implies,

refers to the arrangement of elements in
space. It involves the organization of items
and the physical closeness between people
and objects.

A good example of the spatial mode might

be the different ways in which chairs and
 THE FIVE MODES
Here is a “traditional” classroom: Individual desks are arranged in orderly rows,
facing the front of the room to make the teacher who would stand before the
chalkboard the center of attention. The teacher also stands at a distance from
the students; the students who sit in the back could hardly even see the board!
 THE FIVE MODES
By contrast, in this advertisement for “collaborative classrooms,”
we see the chairs and desks clustered in small groups so that
students can work together on projects. The classroom is also de-
centered, which suggests that the teacher and students are
working together as partners rather than in a hierarchical manner.
All of the people are in close proximity to one another.
ACTIVITY 2: PICTURE OR IMAGE PERCEPTION
DIRECTIONS: DETERMINE THE TYPE OF
MODES USING THE PICTURES GIVEN.
ACTIVITY 2: PICTURE OR IMAGE PERCEPTION
DIRECTIONS: DETERMINE THE TYPE OF
MODES USING THE PICTURES GIVEN.
ACTIVITY 2: PICTURE OR IMAGE PERCEPTION
DIRECTIONS: DETERMINE THE TYPE OF
MODES USING THE PICTURES GIVEN.
ACTIVITY 2: PICTURE OR IMAGE PERCEPTION
DIRECTIONS: DETERMINE THE TYPE OF
MODES USING THE PICTURES GIVEN.
ACTIVITY 2: PICTURE OR IMAGE PERCEPTION
DIRECTIONS: DETERMINE THE TYPE OF
MODES USING THE PICTURES GIVEN.
ACTIVITY 2: PICTURE OR IMAGE PERCEPTION
DIRECTIONS: DETERMINE THE TYPE OF
MODES USING THE PICTURES GIVEN.