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17 views

Lesson 1

Uploaded by

gracia joyce porlucas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEDIA AND INFORMATION LITERACY (MIL)

LEGAL, ETHICAL, AND SOCIETAL ISSUES


IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS
CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated


DVD, nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs.
YouTube. Retrieved on Oct 5, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g
CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga


Pelikula at TV Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs.
YouTube. Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=BaALtvPAUnA
WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)


WHAT IS INTELLECTUAL PROPERTY?

refers to creations of
the mind, such as
inventions; literary and
INTELLECTUAL
PROPERTY (IP) artistic works; designs;
and symbols, names
and images used in
commerce

(Source: http://www.wipo.int/about-ip/en/)
INTELLECTUAL PROPERTY IS PROTECTED IN LAW
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF
IP
INDUSTRI
COPYRIGH TRADEMAR GEOGRAPHIC
PATENT AL
T KS AL ORIGIN
DESIGN
TYPES OF INTELLECTUAL PROPERTY

TYPES OF DEFINITION
IP
1. Copyright • a legal term used to describe the
rights that creators have over their
literary and artistic works
• books, music, paintings, sculpture
and films, to computer programs,
databases, advertisements, maps
and technical drawings
COPYRIGHT

Source:
http://www.slide
share.net/DaeBo
gan/music-publi
shing-copyright-
administration-i
n-the-internet-a
ge
COPYRIGHT
VIDEO PRESENTATION

The Creative Industry: Artists' Intellectual


Property Rights. (2012). cictcreativecontent's
channel. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=jA6q-jgyhg
c
REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD


LITERARY During the lifetime of the author
WORKS plus 50 years after death
ART 25 years from the date of
creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL 50 years from publication
WORK
REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD


SOUND 50 years from year recording
RECORDING took place
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be
renewed for a periods of 10
years
INVENTION Valid for 20 years from filing
PATENT date application
CARTOON ANALYSIS

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the
right to decide how - or whether - the
invention can be used by others
DESIGN
PATENT
APPLICATION
S
THE FAMOUS GRAVITY-DEFYING LEAN OF
MICHAEL JACKSON
PATENT
THE SHOES THAT MADE MICHAEL JACKSON’S
ANTI-GRAVITY LEAN POSSIBLE
TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. • a sign capable of distinguishing the
Trademarks goods or services of one enterprise
from those of other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
TRADEMARK INFRINGEMENT?
Mars sues Hershey for trademark infringement
over MALTESER brand
TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or
Design aesthetic aspect of an article
• may consist of three-dimensional
features, such as the shape or
surface of an article, or of two-
dimensional features, such as
patterns, lines or color
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
DESIGN INFRINGEMENT?
PATENT OR INDUSTRIAL DESIGN
INFRINGEMENT?
TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. • signs used on goods that have a
Geographic specific geographical origin and
al possess qualities, a reputation or
Indications characteristics that are essentially
and
Appellation
attributable to that place of origin
s of Origin • most commonly includes the name
of the place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation


.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08
FAIR USE
Fair use means you can use
copyrighted material without a
license only for certain purposes.
These include:
Commentary
Criticism
Reporting
Research
Teaching
FAIR USE
Guidelines for Fair Use
A majority of the content you
create must be your own.
Give credit to the copyright
holder.
Don't make money off of the
copyrighted work.
VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info


.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=8YkbeycRa2A
REFERENCES

Media and Information Literacy by Boots


Liquigan, Diwa
http://www.wipo.int/about-ip/en/
http://www.slideshare.net/DaeBogan/music-p
ublishing-copyright-administration-in-the-int
ernet-age
https://www.legalzoom.com/articles/posting-c
over-songs-on-youtube-what-you-need-to-kn
ow
REFERENCES

https://www.thoughtstopaper.com/knowledge
/design-patents.php
http://fairuse.stanford.edu/overview/fair-use/
what-is-fair-use/
https://creativecommons.org/about/
http://www.gcflearnfree.org/print/blogbasics/
copyright-and-fair-use?playlist=Blog_Basics

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