Cognitive Psychology - Module 4
Cognitive Psychology - Module 4
AIPS
Cognitive Psychology [PSYC612]
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Learning
n. the acquisition of novel information, behaviors, or abilities
after practice, observation, or other experiences, as evidenced
by change in behavior, knowledge, or brain function.
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There are two basic kinds of learning: non-associative
learning and associative learning.
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Learning
Habituation is a type of non-associative learning that is
characterized by a decreased behavioral response to an
innocuous stimulus.
For example, the sound of a horn might startle you when you
first hear it. But if the horn toots repeatedly in a short time, the
amount that you are startled by each sound progressively
decreases.
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Sensitization is a type of non-associative learning whereby
there is an increase in a behavioral response to an intense
stimulus.
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Both habituation and sensitization are typically relatively
short-lived, lasting for minutes to hours.
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Associative learning is much more complicated than non-
associative learning, because it involves learning
relationships among events.
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Non-associative learning
Associative learning
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Process of Learning
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Process of Learning
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Classical Conditioning
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Classical Conditioning
For example, the sound of a tone may be used as a CS, and food in a dog’s
mouth as a US.
After repeated pairings, namely, the tone followed immediately by food, the
tone, which initially had no effect on salivation (i.e., was neutral with respect to
it), will elicit salivation even if the food is not presented.
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Q: Write a literature review on topic of your choice from the syllabus of cognitive psychology. Locate
five journal articles on the topic and write a summary of the articles you've selected.
Topic
Introduction (3)
Define or identify the general topic, issue, or area of concern, thus providing an appropriate context for
reviewing the literature.
Conclusion (4)
Summarize major contributions of significant studies and articles to the body of knowledge under
review, maintaining the focus established in the introduction.
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instrumental conditioning
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In instrumental conditioning, certain behaviors are learned because they
operate on the environment.
Your dog learns that performing the trick results in food: the behavior is
instrumental in producing a certain change in the environment.
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Operant Conditioning
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Schedules of Reinforcement
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Schedules of Reinforcement
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Schedules of Reinforcement
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Schedules of Reinforcement
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Schedules of Reinforcement
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Reinforcement Theory
• From a training perspective, reinforcement theory suggests that for learners to
acquire knowledge, change behavior, or modify skills, the trainer needs to identify
what outcomes the learner finds most positive (and negative). Trainers then need to
link these outcomes to learners’ acquiring knowledge or skills or changing behaviors.
• Learners can obtain several types of benefits from participating in training programs.
The benefits may include learning an easier or more interesting way to perform their
job (job-related), meeting other employees who can serve as resources when
problems occur (personal), or increasing opportunities to consider new positions in
the company (career-related).
• The effectiveness of learning depends on the pattern or schedule for providing these
reinforcers or benefits. Similarly, managers can provide these benefits to help ensure
transfer of training.
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Reinforcement Theory
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Reinforcement Theory
• Generalization and discrimination
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Verbal Learning
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Verbal Learning
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verbal learning
the process of learning about verbal stimuli and responses, such as letters,
digits, nonsense syllables, or words.
nonverbal learning
Learning
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nonsense syllable
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• The view that any bit of behaviour either was learned or simply
developed without learning seemed straightforward.
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• For example, it has been found that the young of many animal species automatically
will learn to follow the first large, moving, noisy object presented (as if it were their
mother).
• This special form of learning is called imprinting and seems to occur only during a
critical early stage of life. Among mallard ducklings imprinting is most feasible about 15
hours after hatching. During this period a duckling will imprint as easily on an old man
or on a rubber ball as it will on a mother duck. Is this instinctive or learned behaviour?
Manifestly it is both.
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