MM597 (13) Setting Direction
MM597 (13) Setting Direction
Information Resources
2
WHY SET A DIRECTION?
SHARED UNDERSTANDING AMONG IS
PROFESSIONALS & USERS
COMMUNICATES FUTURE TO OTHERS
PROVIDES CONSISTENT RATIONALE
FOR DECISIONS
*
3
Explosion of Technological
Innovation
Vast number of new patents
Three new websites born each
minutes
New computer outdated in six
months
New high tech factories
4
So … Company must be
Fast, Responsive, Cost-Effective
5
INFORMATION RESOURCES
ASSESSMENT
CRITICAL EVALUATION OF INVENTORY
OF HARDWARE, SOFTWARE, PEOPLE
LOOKS AT QUALITY OF RESOURCES
HELPS MEET BUSINESS NEEDS OF
ORGANIZATION
*
6
INFORMATION VISION &
ARCHITECTURE
INFORMATION: Written expression of
desired future for information use &
management
TECHNOLOGY ARCHITECTURE: Depicts
way information resources should be
deployed
*
7
INFORMATION RESOURCES
PLANNING PROCESS
VISION FOR BUSINESS OPS
ASSESS
BUSINESS PLAN & BUDGET
BUSINESS
VISION: HOW
IS STRATEGIC
BUSINESS
PLAN
SHOULD USE
INFO
ASSESS INFO INFORMATION
USE & ARCHITECTURE
MANAGEMENT
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© Prentice Hall 2002
ASSESSING CURRENT
INFORMATION RESOURCES
MEASURE USE & ATTITUDES
REVIEW IS ORGANIZATIONAL MISSION
EFFICIENCY: Uses minimum resources to do its
job
EFFECTIVENESS: Helps users spend time doing
right things
COMPETITIVENESS: Helps ensure
organization’s competitive position
*
9
CREATING INFORMATION VISION
12
STRATEGIC IS PLAN
SET OBJECTIVES
CONDUCT INTERNAL & EXTERNAL
ANALYSES
ESTABLISH STRATEGIC INITIATIVES
CRITICAL SUCCESS FACTORS
ANALYZE COMPETITIVE FORCES
VALUE CHAIN ANALYSIS
*
13
CRITICAL SUCCESS FACTORS
FOR SPECIFIC INDUSTRY OR
FUNCTION
LIMITED IN NUMBER
IF EXECUTED WELL, WILL LEAD TO
SUCCESS
SHORT OR LONG-TERM
PROVIDE OPPORTUNITIES FOR IT
*
14
VALUE CHAIN ANALYSIS
ACTIVITIES THAT ADD VALUE FOR
THE CUSTOMER
PRIMARY ACTIVITIES (PRODUCT):
• INBOUND LOGISTICS
• OPERATIONS
• OUTBOUND LOGISTICS
• MARKETING & SALES
• SERVICE
*
15
OPERATIONAL IS PLAN
PRECISE SET OF SHORT TERM
PROJECTS TO BE EXECUTED BY IS
DEPARTMENT & USER-MANAGERS IN
SUPPORT OF STRATEGIC IS PLAN
*
16
OPERATIONAL IS PLAN
LONG TERM: Two-to-three years, project
definition, selection, prioritization. Based
on anticipated changes in business
SHORT TERM: One year, linked to annual
budget. Focuses on completing current
projects, beginning new ones. Immediate
hardware, software, staffing needs
*
17
BENEFITS OF INFORMATION
RESOURCES PLANNING
BETTER IS RESOURCE ALLOCATION
COMMUNICATES WITH TOP MANAGEMENT
HELPS VENDORS
CREATES CONTEXT FOR DECISIONS
ACHIEVES INTEGRATION &
DECENTRALIZATION
EVALUATES OPTIONS
MEETS MANAGEMENT EXPECTATIONS
*
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