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Q2 M4
Media and I nformation Literacy
Text Media and Information
After going through this module, you are expected to: a) Identify the different dimension of text information and media;
b) Create a text design using text principle and
elements; and
c) Evaluate the effect of text messages through
various text elements Definition of Terms
• Formal text-based materials
• Are created and distributed by established institutions (such as publishing • companies, news agencies, etc.) and go through a rigorous process of editing or • evaluation and are usually governed by censorship of the state. Definition of Terms
• Informal text-based materials
• Information that comes from personal opinions • Text • A simple and flexible format of presenting information or conveying ideas whether • hand-written, printed, or displayed on-screen. Definition of Terms • Text media • Are publications that disseminate information through media products. • Typography • The style, arrangement, or appearance of printed letters on a page Text Media and Information • Media and other information providers play a central role in information and • communication processes. Nowadays, media become the common outlet of self_x0002_expression and creativity. Its huge influence spreads speedily across the globe. The • connection between technological advances and people’s connectivity created a huge • impact on the lives of today’s generation Activity 1
I am Attorney Robert Limco of Happy Cola Company.
Congratulations! Your SIM card number has been chosen in our raffle draw. You have won 500,000 pesos. Please give me your bank account number so we can deposit your reward. For more details, please contact me.
1. What is the tone of this fraudulent message?
2. Why do you think Filipinos fall for this kind of fraudulent or scam text message? 3. . Do you think that text-based messages are powerful? TEXT MEDIA Text refers to a simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen. It is available in different sources whether formal or informal. Formal text-based are created and distributed by established institutions and go through a rigorous process of editing or evaluation. Informal text-based on the other hand, come from personal opinions or views on different issues. Text media
are publications that disseminate information
through media products such as newspapers, flyers, books, magazines, tarpaulins, advertisements, television, banners, websites, and posters. Design principles and elements of text media Questions that you need to ask with regards to the content of text media and informationas a Consumer as exposed to text media
• Who or what institution is sending this message?
• What techniques are used to attract and hold attention? • What is the language used by the writer? • What views are represented? Are they balanced? • How might the message be interpreted in different ways? • What is omitted, slurred, or added in the message? • As a producer of text media and information, we need to review the media and information design framework: target audience, author, or sender, key content, purpose, form/style, and format. Text as visual a. Typeface (also called font, font type, or type) refers to the representation or style of a text in the digital format. b. A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters. When fonts are installed in the computer, they usually come in file formats such as True Type Font c. In the absence of images or drawings, the text is the easiest way of communicating to your audience. Types of Typefaces: Types of Typefaces: Activity 1: Think of a word that you can associate with media, then create a word cloud out of it applying text designs and elements. Be creative. Rubrics: Content 10 pts Presentation 10 pts Mechanics 10 pts Total 30 pts Rubrics: Activity 2: Think of an Content 10 pts advocacy or issue that you Organization 10 pts want to campaign about, Mechanics 10 pts present it through a poster. Total 30 pts Poster design must have 10- 20 words. Apply the text principle and design. END