Introduction:

Thinking Like an 1
CHAPTER
Economist

1
Economics and Economic Reasoning

In my vacations, I visited the poorest

quarters of several
cities and walked through one street
after another, looking
at the faces of the poorest people. Next
I resolved to make
as thorough a study as I could of
Political Economy .

— Alfred Marshall

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
 Economics and
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Chapter Goals

 Define economics

 Discuss ways in which economists use

economic reasoning
 Explain real-world events in terms of:

• Economic forces
• Social forces
• Political forces

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Chapter Goals

 Explain how economic insights are developed and

used

 Distinguish among:

• Positive economics
• Normative economics
• The art of economics

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What Economics Is
Economics is the study of how human beings coordinate their
wants and desires, given the decision-making mechanism,
social customs, and political realities of the society

 The three central coordination problems any economy

must solve:

1. What, and how much, to produce

2. How to produce it
3. For whom to produce it

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Scarcity
Scarcity exists because individuals want more than can be
produced
• Scarcity means the goods available are too few
to satisfy individuals’ desires

 The degree of scarcity is constantly changing

 The quantity of goods, services and usable resources

depends on technology and human action

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Microeconomics and Macroeconomics

 Economic theory is divided into two parts:

• Microeconomics is the study of individual choice,

and how that choice is influenced by economic
forces

• Macroeconomics is the study of the economy

as a whole

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Microeconomics and Macroeconomics

 Microeconomics studies such things as:
• The pricing policy of firms
• Household’s decisions on what to buy
• How markets allocate resources among
alternative ends
 Macroeconomics studies such things as:
• Inflation
• Unemployment
• Economic growth

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A Guide to Economic Reasoning

 Steve Levitt’s bestseller, Freakonomics, contains many
examples of “thinking like an economist”

• Levitt uses economic reasoning to explain why

people become drug dealers
• The potential financial benefit of selling drugs is
much higher than the cost of giving up a
minimum wage job

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Marginal Costs and Marginal Benefits

 Using economic reasoning, decisions are often made by
comparing marginal costs and marginal benefits

• Marginal cost is the additional cost over and

above costs already incurred
• Marginal benefit is the additional benefit above
and beyond what has already accrued

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Marginal Costs and Marginal Benefits

The economic decision rule:
 If the marginal benefits of doing something exceed the
marginal costs, do it.
MB > MC  Do it!
 If the marginal costs of doing something exceed the
marginal benefits, don’t do it.

MC > MB  Don’t do it!

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Opportunity Cost

 Opportunity cost is the benefit forgone of the next-best

alternative to the activity you have chosen
 Opportunity cost should always be less than the benefit
of what you have chosen
 Opportunity cost is the basis of cost/benefit economic
reasoning

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Opportunity Cost

Opportunity costs have always made choice difficult, as we see in the early-19th-
century engraving, One or the Other.

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Opportunity Cost
Examples of opportunity cost:
1. Individual decisions
 The opportunity cost of going out once with Natalie
(or Nathaniel), the most beautiful woman
(attractive man) in the world:
• is the benefit you'd get from going out with your
solid steady, Margo (Mike).

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Opportunity Cost
Examples of opportunity cost:
1. Individual decisions
 The opportunity cost of college includes:
• Items you could have purchased with the
money spent for tuition and books
• Loss of the income from a full-time job
 The opportunity cost of studying:
• You have a limited amount of time to spend
studying economics, studying some other
subject, sleeping, or partying.
• The more time you spend on one activity, the
less time you have for another. That's
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 Economics and
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Opportunity Cost
Examples of opportunity cost:
1. Individual decisions
 The opportunity cost of having a child :
• two boats, three cars, and a two-week vacation
each year for five years, which are what you could
have had if you hadn't had the child. (Kids really are
this expensive.)
2. Government decisions
 The opportunity cost of money spent on the war
on terrorism is less spending on health care or
education

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Economic, Social, and Political Forces

 Economic forces are mechanisms that ration scarce goods

 A market force is an economic force that is given

relatively free rein by society to work through the market
 The invisible hand is the price mechanism that guides
our actions in a market. The invisible hand is an example
of a market force.
• If there is a shortage, prices rise
• If there is a surplus, prices fall

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Economic, Social, and Political Forces

 What happens in society can be seen as a reaction to,
and interaction of:
• Economic forces
• Social forces
• Political forces

 Social and political forces influence market forces

 Social and political forces often work together against

the invisible hand

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Using Economic Insights

 Theories tie together economists’ terminology and
knowledge about economic institutions
 Theories are too abstract to apply in specific cases and
are often embodied in economic models and principles
• An economic model is a framework that places
the generalized insights of the theory in a more
specific contextual setting
• An economic principle is a commonly held
insight stated as a law or general assumption

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Using Economic Insights

 Theories, models, and principles are continually tested
to see of the predictions of the model match the data
• Models lead to…
• theorems (propositions that are logically true
based on the assumptions of the model)…
• to arrive at policy precepts (policy rules that
conclude that a particular course of action is
preferable)
• These theorems must be combined with knowledge of
real-world economic institutions and value judgments
to determine economic goals for society

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The Invisible Hand Theory

 According to the invisible hand theory, a market
economy, through the price mechanism, will allocate
resources efficiently
• Prices fall when quantity supplied is greater than
quantity demanded
• Prices rise when the quantity demanded is greater
than the quantity supplied
 Efficiency means achieving a goal as cheaply as possible

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Economic Institutions
 To apply economic theory to reality, you've got to have
a sense of economic institutions
 Economic institutions are laws, common practices,
and organizations in a society that affect the economy
 Economic institutions differ significantly among nations
 They sometimes seem to operate differently than
economic theory predicts

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Economic Policy Options

 Economic policies are actions (or inaction) taken by

the government to influence economic actions
 Objective policy analysis keeps value judgments
separate from the analysis
 Subjective policy analysis reflects the analyst’s views
of how things should be

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Economic Policy Options

 To distinguish between objective and subjective analysis,
economics is divided into three categories

1. Positive economics is the study of what is

2. Normative economics is the study of what
should be
3. Art of economics is using the knowledge
of positive economics to achieve the goals
determined in normative economics

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Chapter Summary
 Three coordination problems are what to produce,
how to produce it, and for whom to produce it
 Scarcity exists
 Economics is divided into micro and macroeconomics
 Economic reasoning structures all questions in a
cost/benefit framework
 Opportunity costs exist

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Chapter Summary
 Unlike market forces, economic forces and the forces
of scarcity are always at work
 Economic reality is controlled by economic, political,
and social forces
 Under certain conditions, the market, through its price
mechanism, will allocate scarce resources efficiently
 Precepts are the guides for policies based on theorems
 Economics can be subdivided into positive economics,
normative economics, and the art of economics

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Preview of Chapter 2:
The Production Possibility Model, Trade, and Globalization

 Demonstrate trade-offs with a production possibility

curve
 Relate the concepts of comparative advantage and
efficiency to the production possibility curve
 Show how through comparative advantage and trade,
countries can consume beyond their individual production
possibilities
 Explain how globalization is guided by the law of one
price

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